Dan Macpherson
Summary
Motivating National Sales Manager with over 10 years of experience coaching and building sales teams to reach performance goals. Focused, organized, and committed to fostering high-productivity and morale. Advanced communication and presentation skills.
Overview
17
17
years of professional experience
Work History
Area Sales Manager
William Grant & Sons
04.2024 - Current
- Build and maintain strong relationships with clients in the industry
- Identify and pursue new business opportunities in the Melbourne market
- Meet and exceed sales targets through effective communication and negotiation
- Collaborate with the core sales management team in Melbourne for strategy development
- Conduct in-person monthly meetings with the sales management team in Melbourne.
National Sales Manager
Rebellion Brewing
01.2022 - 01.2024
- Pricing: Maintain margin by submitting price increases (CDS, CPI)
- Stock Management: Sales forecasting to insure we have the correct stock weight on hand
- Relationship Management: Maintain relations with wholesaler reps and office staff
- Manage National Retail: Coles (O'Brien GF Beers & Change Up Beer Co.), EDG (O'Brien GF Beers), On-Prem Key account management, AVC, Morris, Lucas, Kickon, Delaware North
- People management, looking after 4 house reps (2 in Vic & 2 in NSW) and 3 agency reps (1 in SA, 1 in QLD & 1 in WA)
- NPD strategies, marketing and launch plans
- Account Management: Manage and nurture relationships with national on-prem accounts, understanding their needs and objectives, and identifying opportunities to increase sales and market share
- Sales Growth: Develop and implement strategies to drive sales growth within assigned accounts, including identifying new business opportunities and leveraging existing relationships
- Negotiation and Contract Management: Negotiate pricing, terms, and contracts with state-based accounts with support of HOS or the NFSM, ensuring mutually beneficial agreements that align with company objectives
- Forecasting and Reporting: Analyse sales data and market trends to forecast sales volumes and track performance against targets
- Provide regular reports and updates to the CEO & board
- Market Analysis: Stay informed about market trends, competitor activities, and consumer preferences to identify potential opportunities and challenges in the market
- Customer Service: Provide exceptional customer service to national accounts, promptly addressing any inquiries, concerns, or issues to maintain strong relationships and customer satisfaction.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
National Sales Manager
Pinkster Gin
10.2016 - 12.2023
- Building brand from the bottom
- On-Prem national sales
- Coles group, ranging in 700 stores nationally
- Manage Agency staff - 12 reps nationally
- Manage budgets
- Report directly to CEO based in UK.
Account Manager (On Prem)
Paramount Liquor
01.2015 - 10.2016
- Build and maintain business relationships
- Drive sales through staff incentives
- Staff training (cocktails, wine, craft beer)
- Build relationships with all suppliers
- Create marketing strategies.
State Sales Manager
Loke Digital
06.2013 - 01.2015
- Build and maintain business relationships
- Support tech team
- App development
- Staff Training.
Venue Manager
St Kilda Venues T/A Republica
01.2008 - 06.2013
- Rosters
- Ordering
- Manage day to day running of three venues
- Stock take.
Education
Advanced Diploma - Business Management
William Angliss Institute of TAFE
Melbourne, VIC06.2015
Skills
- Relationship Building
- Sales Presentations
- Territory Management
- Sales team supervision
- Contract Negotiations
- Sales Tracking
- Key account growth
- Sales Training
- Partnership Development
Timeline
Area Sales Manager
William Grant & Sons
04.2024 - Current
National Sales Manager
Rebellion Brewing
01.2022 - 01.2024
National Sales Manager
Pinkster Gin
10.2016 - 12.2023
Account Manager (On Prem)
Paramount Liquor
01.2015 - 10.2016
State Sales Manager
Loke Digital
06.2013 - 01.2015
Venue Manager
St Kilda Venues T/A Republica
01.2008 - 06.2013
Advanced Diploma - Business Management
William Angliss Institute of TAFE
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