Dana Lippett
NSW
Summary
Marketing leader with a proven track record in strategy and brand development, delivering impactful marketing plans. Expertise in digital marketing with a focus on performance metrics and managing strategic agency partnerships. Demonstrated leadership skills with a history of inspiring teams and consulting with executives and Board members.
Overview
23
23
years of professional experience
Work History
Head of Marketing
Resimac
09.2024 - Current
- Leading the development and execution of integrated marketing, brand, and communication strategies to drive acquisition, broker engagement and business growth.
- Reporting to the CEO as an integral member of the senior leadership team, with experience engaging with the Board on strategic initiatives.
- Five direct reports and team of 8 people.
- Integrated marketing strategies that drive brand growth, customer acquisition, and broker engagement across multiple channels
- Strengthen brand reputation and digital presence through campaigns, PR, corporate communications, social media, and website enhancements
- Broker and customer experience initiatives, leveraging data and segmentation to deliver relevant and valued interactions
- Corporate affairs and communications, including media relations, investor communications, crisis management, and internal messaging
- Manage, mentor, and develop a high-performing marketing team, ensuring alignment with business objectives, skills development, and performance outcomes
- Developed Resimac’s first comprehensive marketing strategy and brand CVP, endorsed by CEO and Board, establishing a compelling value proposition and unified brand voice
- Implemented customer segmentation, enabling targeted, data-driven marketing, improved broker collateral, and enhanced digital experiences for customers and brokers
- Built a high-performing marketing team, embedding a collaborative culture, strengthening compliance frameworks, and repositioning marketing as a trusted, proactive partner across the business
- Elevated corporate communications and crisis response, managing ASX and PR announcements, investor results and cyber and incident communications that lifted Resimac’s profile and industry recognition
- Website CMS platform migration to deliver optimised customer and broker online experiences
Head of Marketing, Business Bank ǀ Bank of Queensland
BOQ Group
08.2022 - 08.2024
- Led the marketing function for BOQ Business Bank, responsible for increasing brand awareness, driving new business, optimising digital marketing and delivering on the events and sponsorships strategy.
- Four direct reports and team of 14 people.
- Led a high-performing team of marketing, digital and events professionals to deliver on the business marketing strategy
- Acquisition campaigns that drove new business across multiple lending and deposit products in all key distribution channels – business bankers, bank branches (Owner Managers) and commercial brokers
- Digital marketing that included campaign and website performance, UX testing and optimisation and website refresh
- Coaching and mentoring team through significant change, including effective achievement and development planning approach
- Implementation of effective process, templates and ways of working
- Actively participated in both Marketing and Business Bank leadership teams
- Successfully delivered marketing strategy that supported FY23 Business Bank results, delivering 55% of the Group profit and growing the Business Bank book by 14%
- Delivery of business marketing toolkit to Owner Manager network, a first for BOQ with the network previously solely focused on personal banking
- Introduced the first Business Bank content strategy – including digitisation of an outdated print publication, delivering 30% cost savings and measurability of digital success metrics
- Currently driving a significant Business brand project aligned to Group brand refresh, a complex initiative with multiple brands currently within Business Bank
- Digital marketing transformation initiatives including transition of media agency, GA4 migration and email marketing platform migration from Adobe to Microsoft Dynamics
- Led the team to deliver an extensive program of over 250 events delivering over 7300 leads to the business each year
- Successful fundraising initiatives for charity partners Orange Sky and Mother’s Day Classic
Head of Marketing
Pepper Money
01.2022 - 08.2022
- Led marketing function, responsible for strengthening brand equity and generating new business for Pepper Money by implementing the annual marketing plan for Mortgages, Commercial Lending and Consumer Lending.
- Four direct reports.
- Brand strategy for customer and broker, collaborating with Brand and agency partners
- Marketing plan and budget, collaborating with Brand and Digital to deliver and consistent and differentiated brand
- Campaigns to engage customers and brokers, generating quality leads and business growth
- Performance campaigns, delivering lead targets for home loans and personal loans in channels including radio, digital audio, connected TV, digital advertising and leveraged corporate sponsorships
- Target audiences and segmentation framework, working with team to deliver clear and effective customer centred strategies, experiences and marketing communications
- Sales enablement initiatives, including internal communications and training
- Managed research partners and customer data analytics program to support business growth
- Represented Marketing and Brand function on key leadership forums and project steering committees
- Delivery of multiple product launches to broker and consumer market
- Launch of Pepper Money to the NZ broker market
- Implementation of first content strategy
- Collaborated on delivering award-winning ‘Real Life’ marketing campaign, recognised as Best Industry Marketing Campaign in 2021 Australia Mortgage Awards
Senior Marketing Manager, Mortgages ANZ
Pepper Money
12.2019 - 12.2021
- Led and delivered broker marketing initiatives to support business objectives and drive results from this key distribution channel.
- Two direct reports.
- Broker marketing plan, reporting and delivery with team
- Impactful and relevant communications and events that reinforced Pepper Money's non-bank market leader status
- Product and pricing campaigns, analysing and reporting on success of campaigns
- Collaborated with Sales and Data and Analytics teams to understand and grow market share in broker channels
- Marketing sponsorships strategy, focused on aggregator and industry sponsorships
- Successfully delivered broker marketing toolkit campaign within the first 6 months in the role
- Developed Pepper Money's first comprehensive customer and broker content strategy and framework, then delivered in 2020
Senior Marketing Manager, Business Banking
Macquarie Bank
01.2014 - 09.2018
- Strategic marketing role with a focus on acquisition in chosen markets, content marketing and product marketing.
- Two direct reports.
- Marketing strategy, budgeting, resource and capacity planning to ensure the business delivered on its objectives
- Collaborated with stakeholders to gain a comprehensive understanding of target segments to deliver tailored marketing plans
- Marketing initiatives from idea conception, stakeholder engagement, creative briefs and delivery of initiatives
- Team lead on all communications activity including delivery of monthly eNewsletter, managing external copywriters, reviewing team content work and ensuring all communications were aligned to the content strategy
- Effectively led and mentored a high-performing team, from reviewing work and creative briefs, capacity planning, personal objective setting and appraisal process
- Delivered Business Banking content strategy, editorial planning and digital amplification
- Delivered library of articles for Expertise Hub on website, liaising with suppliers, writers and stakeholders to produce quality results in tight timeframes
Head of Events and Sponsorships
Macquarie Bank
06.2013 - 12.2013
- Team leader role with a focus on strategy, planning, managing team capacity and development as well as delivery of events and sponsorships program.
- Six direct reports.
- Parental leave secondment at an Associate Director level
- Managed a high-performing team of six staff, including leading team offsite, team appraisals, daily staff management, capacity planning and issues management
- Led the team in successfully delivering over 290 events and sponsorships in 2013
- Managed team through a significant restructure change in the organisation
- Led the first group wide sponsorship with Sculpture by the Sea in 2013
- Delivered events and sponsorships toolkit to marketing teams
Marketing and Events Manager, Business Banking
Macquarie Bank
04.2010 - 09.2012
- Fast paced role spanning marketing, events, sponsorships, internal communications and engagement.
- One direct report.
- Segment marketing strategy, planning and implementation for multiple industry segments
- Event strategy and implementation of segment and branch event plans
- Delivered marketing research programs including industry benchmarking, client satisfaction and product satisfaction surveys with presentation of results to internal stakeholders
- Delivered annual Business Bank staff conferences for over 300 people
Events and Coordinator roles, Business Banking
Macquarie Bank
08.2002 - 03.2010
Education
Professional Diploma in Digital Marketing -
Digital Marketing Institute
12.2018
Graduate Certificate in Marketing, Distinction -
Ultimo TAFE
12.2005
Bachelor of Commerce - Employment Relations
University of Wollongong
12.2000
Skills
- Leadership, coaching and mentoring
- Strategic and data-driven planning
- Brand marketing
- Acquisition campaigns
- Content strategy and development
- Paid media and advertising
- Engagement and retention marketing
- Customer experience and segmentation
- Digital design and transformation
- Events and sponsorships
Websites
Timeline
Head of Marketing
Resimac
09.2024 - Current
Head of Marketing, Business Bank ǀ Bank of Queensland
BOQ Group
08.2022 - 08.2024
Head of Marketing
Pepper Money
01.2022 - 08.2022
Senior Marketing Manager, Mortgages ANZ
Pepper Money
12.2019 - 12.2021
Senior Marketing Manager, Business Banking
Macquarie Bank
01.2014 - 09.2018
Head of Events and Sponsorships
Macquarie Bank
06.2013 - 12.2013
Marketing and Events Manager, Business Banking
Macquarie Bank
04.2010 - 09.2012
Events and Coordinator roles, Business Banking
Macquarie Bank
08.2002 - 03.2010
Professional Diploma in Digital Marketing -
Digital Marketing Institute
Graduate Certificate in Marketing, Distinction -
Ultimo TAFE
Bachelor of Commerce - Employment Relations
University of Wollongong