Dana Lippett
NSW
Summary
Marketing leader with a proven track record in strategy and brand development, delivering impactful marketing plans. Expertise in digital marketing with a focus on performance metrics and managing strategic agency partnerships. Demonstrated leadership skills with a history of inspiring teams and consulting with executives and Board members.
Overview
23
23
years of professional experience
Work History
Head of Marketing
Resimac
09.2024 - Current
- Leading the development and execution of integrated marketing, brand, and communication strategies to drive acquisition, broker engagement and business growth.
- Reporting to the CEO as an integral member of the senior leadership team, with experience engaging with the Board on strategic initiatives.
- Five direct reports and team of 8 people.
- Integrated marketing strategies that drive brand growth, customer acquisition, and broker engagement across multiple channels
- Strengthen brand reputation and digital presence through campaigns, PR, corporate communications, social media, and website enhancements
- Broker and customer experience initiatives, leveraging data and segmentation to deliver relevant and valued interactions
- Corporate affairs and communications, including media relations, investor communications, crisis management, and internal messaging
- Manage, mentor, and develop a high-performing marketing team, ensuring alignment with business objectives, skills development, and performance outcomes
- Developed Resimac’s first comprehensive marketing strategy and brand CVP, endorsed by CEO and Board, establishing a compelling value proposition and unified brand voice
- Implemented customer segmentation, enabling targeted, data-driven marketing, improved broker collateral, and enhanced digital experiences for customers and brokers
- Built a high-performing marketing team, embedding a collaborative culture, strengthening compliance frameworks, and repositioning marketing as a trusted, proactive partner across the business
- Elevated corporate communications and crisis response, managing ASX and PR announcements, investor results and cyber and incident communications that lifted Resimac’s profile and industry recognition
- Website CMS platform migration to deliver optimised customer and broker online experiences
Head of Marketing, Business Bank ǀ Bank of Queensland
BOQ Group
08.2022 - 08.2024
- Led the marketing function for BOQ Business Bank, responsible for increasing brand awareness, driving new business, optimising digital marketing and delivering on the events and sponsorships strategy.
- Four direct reports and team of 14 people.
- Led a high-performing team of marketing, digital and events professionals to deliver on the business marketing strategy
- Acquisition campaigns that drove new business across multiple lending and deposit products in all key distribution channels – business bankers, bank branches (Owner Managers) and commercial brokers
- Digital marketing that included campaign and website performance, UX testing and optimisation and website refresh
- Coaching and mentoring team through significant change, including effective achievement and development planning approach
- Implementation of effective process, templates and ways of working
- Actively participated in both Marketing and Business Bank leadership teams
- Successfully delivered marketing strategy that supported FY23 Business Bank results, delivering 55% of the Group profit and growing the Business Bank book by 14%
- Delivery of business marketing toolkit to Owner Manager network, a first for BOQ with the network previously solely focused on personal banking
- Introduced the first Business Bank content strategy – including digitisation of an outdated print publication, delivering 30% cost savings and measurability of digital success metrics
- Currently driving a significant Business brand project aligned to Group brand refresh, a complex initiative with multiple brands currently within Business Bank
- Digital marketing transformation initiatives including transition of media agency, GA4 migration and email marketing platform migration from Adobe to Microsoft Dynamics
- Led the team to deliver an extensive program of over 250 events delivering over 7300 leads to the business each year
- Successful fundraising initiatives for charity partners Orange Sky and Mother’s Day Classic
Head of Marketing
Pepper Money
01.2022 - 08.2022
- Led marketing function, responsible for strengthening brand equity and generating new business for Pepper Money by implementing the annual marketing plan for Mortgages, Commercial Lending and Consumer Lending.
- Four direct reports.
- Brand strategy for customer and broker, collaborating with Brand and agency partners
- Marketing plan and budget, collaborating with Brand and Digital to deliver and consistent and differentiated brand
- Campaigns to engage customers and brokers, generating quality leads and business growth
- Performance campaigns, delivering lead targets for home loans and personal loans in channels including radio, digital audio, connected TV, digital advertising and leveraged corporate sponsorships
- Target audiences and segmentation framework, working with team to deliver clear and effective customer centred strategies, experiences and marketing communications
- Sales enablement initiatives, including internal communications and training
- Managed research partners and customer data analytics program to support business growth
- Represented Marketing and Brand function on key leadership forums and project steering committees
- Delivery of multiple product launches to broker and consumer market
- Launch of Pepper Money to the NZ broker market
- Implementation of first content strategy
- Collaborated on delivering award-winning ‘Real Life’ marketing campaign, recognised as Best Industry Marketing Campaign in 2021 Australia Mortgage Awards
Senior Marketing Manager, Mortgages ANZ
Pepper Money
12.2019 - 12.2021
- Led and delivered broker marketing initiatives to support business objectives and drive results from this key distribution channel.
- Two direct reports.
- Broker marketing plan, reporting and delivery with team
- Impactful and relevant communications and events that reinforced Pepper Money's non-bank market leader status
- Product and pricing campaigns, analysing and reporting on success of campaigns
- Collaborated with Sales and Data and Analytics teams to understand and grow market share in broker channels
- Marketing sponsorships strategy, focused on aggregator and industry sponsorships
- Successfully delivered broker marketing toolkit campaign within the first 6 months in the role
- Developed Pepper Money's first comprehensive customer and broker content strategy and framework, then delivered in 2020
Senior Marketing Manager, Business Banking
Macquarie Bank
01.2014 - 09.2018
- Strategic marketing role with a focus on acquisition in chosen markets, content marketing and product marketing.
- Two direct reports.
- Marketing strategy, budgeting, resource and capacity planning to ensure the business delivered on its objectives
- Collaborated with stakeholders to gain a comprehensive understanding of target segments to deliver tailored marketing plans
- Marketing initiatives from idea conception, stakeholder engagement, creative briefs and delivery of initiatives
- Team lead on all communications activity including delivery of monthly eNewsletter, managing external copywriters, reviewing team content work and ensuring all communications were aligned to the content strategy
- Effectively led and mentored a high-performing team, from reviewing work and creative briefs, capacity planning, personal objective setting and appraisal process
- Delivered Business Banking content strategy, editorial planning and digital amplification
- Delivered library of articles for Expertise Hub on website, liaising with suppliers, writers and stakeholders to produce quality results in tight timeframes
Head of Events and Sponsorships
Macquarie Bank
06.2013 - 12.2013
- Team leader role with a focus on strategy, planning, managing team capacity and development as well as delivery of events and sponsorships program.
- Six direct reports.
- Parental leave secondment at an Associate Director level
- Managed a high-performing team of six staff, including leading team offsite, team appraisals, daily staff management, capacity planning and issues management
- Led the team in successfully delivering over 290 events and sponsorships in 2013
- Managed team through a significant restructure change in the organisation
- Led the first group wide sponsorship with Sculpture by the Sea in 2013
- Delivered events and sponsorships toolkit to marketing teams
Marketing and Events Manager, Business Banking
Macquarie Bank
04.2010 - 09.2012
- Fast paced role spanning marketing, events, sponsorships, internal communications and engagement.
- One direct report.
- Segment marketing strategy, planning and implementation for multiple industry segments
- Event strategy and implementation of segment and branch event plans
- Delivered marketing research programs including industry benchmarking, client satisfaction and product satisfaction surveys with presentation of results to internal stakeholders
- Delivered annual Business Bank staff conferences for over 300 people
Events and Coordinator roles, Business Banking
Macquarie Bank
08.2002 - 03.2010
Education
Professional Diploma in Digital Marketing -
Digital Marketing Institute
12.2018
Graduate Certificate in Marketing, Distinction -
Ultimo TAFE
12.2005
Bachelor of Commerce - Employment Relations
University of Wollongong
12.2000
Skills
- Leadership, coaching and mentoring
- Strategic and data-driven planning
- Brand marketing
- Acquisition campaigns
- Content strategy and development
- Paid media and advertising
- Engagement and retention marketing
- Customer experience and segmentation
- Digital design and transformation
- Events and sponsorships
Websites
Timeline
Head of Marketing
Resimac
09.2024 - Current
Head of Marketing, Business Bank ǀ Bank of Queensland
BOQ Group
08.2022 - 08.2024
Head of Marketing
Pepper Money
01.2022 - 08.2022
Senior Marketing Manager, Mortgages ANZ
Pepper Money
12.2019 - 12.2021
Senior Marketing Manager, Business Banking
Macquarie Bank
01.2014 - 09.2018
Head of Events and Sponsorships
Macquarie Bank
06.2013 - 12.2013
Marketing and Events Manager, Business Banking
Macquarie Bank
04.2010 - 09.2012
Events and Coordinator roles, Business Banking
Macquarie Bank
08.2002 - 03.2010
Professional Diploma in Digital Marketing -
Digital Marketing Institute
Graduate Certificate in Marketing, Distinction -
Ultimo TAFE
Bachelor of Commerce - Employment Relations
University of Wollongong
Similar Profiles
Catherine UmpacanCatherine Umpacan
Trust Management and Treasury Account Officer at Resimac Ltd (Galilee Business Support Services)Trust Management and Treasury Account Officer at Resimac Ltd (Galilee Business Support Services)
Aleks GlisicAleks Glisic
Business Analyst at Resimac Home LoansBusiness Analyst at Resimac Home Loans
Liza Glen-JonesLiza Glen-Jones
Group Head of Human Resources at Resimac LimitedGroup Head of Human Resources at Resimac Limited
Ritika NandanRitika Nandan
National Education Specialist Instacount at PLUS B.BraunNational Education Specialist Instacount at PLUS B.Braun
Lisa HeinrichLisa Heinrich
Contracting Trainee at Studiosus Reisen GmbHContracting Trainee at Studiosus Reisen GmbH