Dani Hughes
Summary
Currently, I am the Pricing Lead for APAC at Block, Inc. and, I am looking to take the next step in my finance career. With a strong foundation in payments and fintech, I am looking to further expand my expertise in financial strategy, data analysis, and business forecasting while exploring new opportunities to deliver strategic impact and strengthen my leadership capabilities.
Driven and analytical professional with a proven ability to develop and execute data-driven pricing strategies that enhance revenue and market presence. Known for a collaborative approach, adaptability to evolving business dynamics, and a strong focus on achieving results. Highly skilled in market analysis, financial modelling, competitive pricing, and cross-functional teamwork, with a keen ability to interpret complex data to inform strategic decision-making.
Overview
4
4
years of professional experience
Work History
Pricing Lead, APAC - Afterpay
Block, Inc (Afterpay)
02.2022 - Current
- Led the development and execution of pricing strategies for Afterpay merchants, including creating dynamic financial models and presenting strategic proposals to senior leadership.
- Played a key role in developing industry-focused go-to-market strategies, including designing rate cards and analysing market trends, to drive market share and accelerate merchant acquisition.
- Created comprehensive commercial proposals, which involved coordinating alignment across multiple departments to address evolving business needs, pricing levers, and cost considerations, maximizing profit margins while maintaining merchant satisfaction.
- Developed comprehensive financial models, projections, and forecasts to guide strategic decision-making and business planning by senior leadership.
- Implemented process improvements, such as price optimisation tools, to improve efficiency in the pricing process and enable data-driven decision making.
Commercial Analyst
Block, Inc (Afterpay)
10.2021 - 02.2022
- Established clear communication channels between departments to ensure consistency in pricing practices and adherence to company guidelines.
- Managed multiple projects simultaneously, ensuring timely completion while maintaining high standards of quality in all deliverables.
- Spearheaded various ad-hoc projects as required, demonstrating flexibility and adaptability to changing business needs.
- Enabled informed decision-making by presenting key findings from complex data sets in clear, concise formats for senior leadership team members.
Service Delivery Associate
Klarna Bank AB
10.2020 - 10.2021
- Analyse patterns in customer behaviour such as purchase frequency and payment delinquencies to find payment errors and fraud.
- Assessed risk and loss-at-stake when taking on new customers or approving previous customers' purchases.
- Worked with Commercial Analytics team to provide insights and solutions to key merchant concerns.
- Involved in several Fraud Analytics projects which evaluated the effectiveness behind various fraud rules and the viability of alternatives.
- First point of contact for pre and post-purchase issues which require additional analysis and investigation to resolve
- Part of the core team responsible for customer purchasing analytics, fraud, and disputes resolution for US customers following Klarna's relaunch there.
Education
Bachelor of Business Analytics - Business Analytics
Macquarie University
Sydney, NSW06-2024
High School Diploma -
Oxley High School
Tamworth12-2016
Skills
- Pricing strategy
- Data analytics
- Business forecasting
- Clear communication
- Critical thinking
- Problem solving
- Attention to detail
- Microsoft Office, Tableau, Salesforce, Jira Proficiency in coding languages such as SQL, R, Python, JavaScript
Timeline
Pricing Lead, APAC - Afterpay
Block, Inc (Afterpay)
02.2022 - Current
Commercial Analyst
Block, Inc (Afterpay)
10.2021 - 02.2022
Service Delivery Associate
Klarna Bank AB
10.2020 - 10.2021
Bachelor of Business Analytics - Business Analytics
Macquarie University
High School Diploma -
Oxley High School
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