Summary
Overview
Work History
Education
Skills
Timeline
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Dani Hughes

Summary

Pricing Lead with a strong foundation in the financial technology industry. Skilled in developing dynamic pricing strategies, financial modelling, and data analysis to drive revenue growth and market share. Extensive experience working cross-functionally to deliver strategic insights and optimise financial outcomes. Proven ability to interpret complex data and present commercial insights to senior leadership, supporting high-impact decision-making. Strong technical skills in Excel, SQL, and Tableau, paired with critical thinking and communication strengths.

Overview

5
5
years of professional experience

Work History

Pricing Lead, APAC - Afterpay

Block, Inc (Afterpay)
02.2022 - Current
  • Led the development and execution of pricing strategies for Afterpay merchants, including creating dynamic financial models and presenting strategic proposals to senior leadership.
  • Played a key role in developing industry-focused go-to-market strategies, including designing rate cards and analysing market trends, to drive market share and accelerate merchant acquisition.
  • Created comprehensive commercial proposals, which involved coordinating alignment across multiple departments to address evolving business needs, pricing levers, and cost considerations, maximizing profit margins while maintaining merchant satisfaction.
  • Developed comprehensive financial models, projections, and forecasts to guide strategic decision-making and business planning by senior leadership.
  • Implemented process improvements, such as price optimisation tools, to improve efficiency in the pricing process and enable data-driven decision making.

Commercial Analyst

Block, Inc (Afterpay)
10.2021 - 02.2022
  • Established clear communication channels between departments to ensure consistency in pricing practices and adherence to company guidelines.
  • Managed multiple projects simultaneously, ensuring timely completion while maintaining high standards of quality in all deliverables.
  • Spearheaded various ad-hoc projects as required, demonstrating flexibility and adaptability to changing business needs.
  • Enabled informed decision-making by presenting key findings from complex data sets in clear, concise formats for senior leadership team members.

Service Delivery Associate

Klarna Bank AB
10.2020 - 10.2021
  • Analyse patterns in customer behaviour such as purchase frequency and payment delinquencies to find payment errors and fraud.
  • Assessed risk and loss-at-stake when taking on new customers or approving previous customers' purchases.
  • Worked with Commercial Analytics team to provide insights and solutions to key merchant concerns.
  • Involved in several Fraud Analytics projects which evaluated the effectiveness behind various fraud rules and the viability of alternatives.
  • First point of contact for pre and post-purchase issues which require additional analysis and investigation to resolve.
  • Part of the core team responsible for customer purchasing analytics, fraud, and disputes resolution for US customers following Klarna's relaunch there.

Education

Bachelor of Business Analytics - Business Analytics

Macquarie University
06-2024

High School Diploma -

Oxley High School
12-2016

Skills

  • Pricing strategy
  • Data analytics
  • Business forecasting
  • Clear communication
  • Critical thinking
  • Problem solving
  • Attention to detail
  • Microsoft Office, Tableau, Salesforce, Jira Proficiency in coding languages such as SQL, R, Python, JavaScript

Timeline

Pricing Lead, APAC - Afterpay

Block, Inc (Afterpay)
02.2022 - Current

Commercial Analyst

Block, Inc (Afterpay)
10.2021 - 02.2022

Service Delivery Associate

Klarna Bank AB
10.2020 - 10.2021

High School Diploma -

Oxley High School

Bachelor of Business Analytics - Business Analytics

Macquarie University

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Dani Hughes