Dani Stow
Summary
I am a versatile Brand Specialist and full-stack marketer. I excel in fast-paced, dynamic environments. Experienced in B2B marketing and SaaS environments, I leverage data insights and agile methodologies to drive productivity and results. Frequently one of the first marketing hires in a team, I thrive on challenges, embrace change, and bring a breadth of value to help companies grow their brands.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Branding Specialist
MyPass Global
06.2022 - Current
- Developed and executed a comprehensive Go-To-Market (GTM) strategy with key focuses on community building, bold digital marketing, strategic content marketing, and a compelling brand narrative.
- Successfully generated over $2.6M worth of Marketing Qualified Leads (MQLs) directed into the sales pipeline through targeted GTM activities in 2023.
- Organised and executed regular industry leader community forums through diverse channels, including roundtables and webinars, with representatives from companies such as Woodside and BHP.
- Created and implemented an advanced lead scoring system in our CRM software, enhancing our customer funnel and increasing conversion rates.
- Collaborated on crafting a new brand identity for an upcoming Minimum Viable Product (MVP), to enhance our market entry and modernise the brand's look and feel.
Marketing & Communications Specialist
MyPass Global
10.2021 - 06.2022
- Developed a comprehensive Brand Toolkit, to empower employees to elevate the brand's identity by ensuring consistency.
- Implemented lean agile methodologies to reduce internal marketing requests from 77% to 32% within a year through targeted employee education programs and expanded use of branded templates.
- Led a company-wide project to redefine and redesign company values, to enhance the brand's narrative and employer value proposition.
- Created detailed customer touchpoint journey maps to optimise every branded interaction and maximise customer engagement.
- Managed a strategic content calendar, generating compelling content such as case studies, whitepapers, emails, social media posts, and blog articles.
Marketing Academic
UWA Business School
02.2018 - 10.2021
- Taught undergraduate courses in marketing, with an emphasis on innovation, entrepreneurship, and lean startup methodologies.
- Developed a community group of guest speakers, bringing industry professionals to engage with students.
- Nominated for a UWA Teaching Award for excellence in teaching.
- Utilised advanced teaching strategies and technologies such as collaborative software, case-based learning, and simulations to enhance student engagement.
Marketing Officer
Curtin University
10.2020 - 09.2021
- Developed a new brand identity, including a refreshed logo design and updated marketing collateral, to establish a distinctive identity.
- Orchestrated end-to-end marketing campaigns to elevate the school's brand presence and attract research funding.
- Increased student enrolment in key subjects through the organisation and management of community events.
- Utilised data analysis and split testing to inform marketing strategies and optimise campaigns.
Digital Learning and User Experience Officer
Curtin University
03.2018 - 10.2020
- Developed and implemented various marketing strategies to promote a newly established medical school.
- Streamlined workflow processes using lean agile methodologies, process mapping, and automation to improve productivity.
- Executed Learning Management System and website development projects to enhance the school's online presence and user experience.
- Supported senior academic staff in delivering a student-focused and high-quality teaching experience.
Marketing & Communications Officer
Shutdowns Australia
02.2016 - 03.2018
- Provided comprehensive marketing support to drive growth and increase awareness for a start-up tech company, including advertising, digital marketing, and SEO optimisation.
- Developed a content calendar that grew their subscriber base to over 10,000 within a year.
- Played a key role in implementing the company's first pilot program with a reputable maintenance company.
- Contributed to validating the software's MVP through customer consultations, to demonstrate its effectiveness and potential.
Education
Graduate Certificate - Higher Education (Learning & Teaching)
Deakin University
Melbourne, VIC06.2022
Honours Degree - Marketing
University of Western Australia
Perth, WA11.2016
Bachelor of Commerce - Marketing & Business Law
University of Western Australia
Perth, WA11.2015
Skills
Full stack marketing
Branding
Storytelling
Content marketing
Graphic design
Lean agile methodologies
Community engagement
B2B communication
Certification
- Fundamentals of Graphic Design - California Institute of Arts | August 2022
- Applied Scrum for Agile Project Management - University of Maryland | January 2022
Timeline
Branding Specialist
MyPass Global
06.2022 - Current
Marketing & Communications Specialist
MyPass Global
10.2021 - 06.2022
Marketing Officer
Curtin University
10.2020 - 09.2021
Digital Learning and User Experience Officer
Curtin University
03.2018 - 10.2020
Marketing Academic
UWA Business School
02.2018 - 10.2021
Marketing & Communications Officer
Shutdowns Australia
02.2016 - 03.2018
Graduate Certificate - Higher Education (Learning & Teaching)
Deakin University
Honours Degree - Marketing
University of Western Australia
Bachelor of Commerce - Marketing & Business Law
University of Western Australia
- Fundamentals of Graphic Design - California Institute of Arts | August 2022
- Applied Scrum for Agile Project Management - University of Maryland | January 2022
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