Summary
Overview
Work History
Education
Skills
Hobbies
References
Timeline
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Daniel Barnes

Daniel Barnes

Adelaide,SA

Summary

Forward-thinking National Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.

Overview

24
24
years of professional experience

Work History

Ceo & Founder

Weird In Wonderland
01.2023 - Current
  • Developed and executed branding, online presence, and forward thinking inclusive performance-oriented business culture to lead industry and push progress.
  • Interviewed clients and supervised event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production life cycle from concept to execution.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Driven implementation of new market expansion strategies to propel business forward and adapt to market changes.
  • Negotiated terms of contract acquisitions to increase business base, solidify market presence and diversify offerings.
  • Initiated aggressive hiring push for renowned candidates as in-house performers to drive organizational improvements and customer satisfaction.
  • Acquired and continued to refine skills in SEO, social media marketing, and web development/design.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Delivered prompt payment for event vendors, venues, staff, and transportation providers.
  • Attended bridal industry events to promote services and build relationships with prospective vendors.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed project budgets and managed production costs.
  • Realigned production schedules to factor in changing conditions such as materials shortages and evolving designs.
  • Generated leads through cold calling, networking and social media.
  • Identified target audience and created sales funnel.

CEO & Founder

Wattel Telecommunications
01.2020 - 11.2022
  • Successfully founded and developed a national broadband company
  • Profitably sold business/asset
  • Prepared and executed advanced digital marketing campaigns
  • Successfully pitched the SA state premier, department of education, and Australian cyber security for a $150,000 project grant.
  • Learnt and excelled in social media marketing, Facebook, Instagram, and Google adds.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Measured performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
  • Reviewed financial reports and streamlined operations to increase productivity and company profits.
  • Oversaw end-to-end business processes to maintain proficiency and profitability.
  • Served as primary point-of-contact with suppliers and contractors to achieve inventory expectations.
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Came up with detailed plans to enhance sales management and prioritize long-term business goals.
  • Led employee relations through effective communication, coaching, training and development.
  • Evaluated employee performance on a monthly basis and coached and trained 80+ team members, increasing quality of work and employee motivation.

Fire Performer

Independent Fire Performer
02.2020 - Current
  • Performed in multiple Royal Adelaide Fringe shows.
  • Demonstrated skill and motivation to grow resulting in a resident performer position at Nineteen Ten Rooftop bar.
  • Performed for thousands of people at Adelaide city Empyre Fire Festival.
  • Become a finalist in Mxs Burlesque Australia.
  • Performed for over 9 thousand people at the Kent Cricket showgrounds.
  • Leveraged skills in gesturing, body movement, and fire manipulation to draw in audience members and build emotional engagement.
  • Collaborated with directors, producers, writing staff and performance teams to determine optimal performance strategies and perfect approaches.
  • Supported production needs setting up and breaking down stages, moving props, distributing supplies, and supporting Co-performers emotional needs.
  • Perfected object manipulation and fire spinning skills through private pursuits, lessons and group activities.
  • Created original works and used public information to fuel fire performances.
  • Captured audience by channeling and exhibiting emotions, resulting in audience laughter, crying, excitement, shock and fear.
  • Committed to diligent rehearsal of shows both with partner and groups to optimize deliveries.

Commercial Solar Sales Consultant

Aus Renewables
03.2019 - 03.2021
  • Helped develop and build brand/business from launch through to national development.
  • Traveled to different commercial and residential properties to negotiate large sales and contracts.
  • Prepared analyses of customer's current and projected electrical usage, demonstrating financial return on investment via new system introduction.
  • Created over $4.8 million in personal sale revenue.
  • Built connections with high profile commercial clients generating both leads, sales, and long term relationships.
  • Maintained relationships with dealers, electricians, and clients for improved retention and lower cancellations.
  • Built effective professional network for referrals and long term business with clients.
  • Cold called perspective customers to determine product or service needs, ascertain timelines, and identify decision-makers.
  • Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
  • Carried out assessments/quotations to ensure suitability for health and safety needs and profitability.
  • Excelled in clerical work through data entry, document management, email correspondence.
  • Created sales and marketing tools, growing clientele and generating quality sales leads.

Regional Sales Manager

Solar By Design
01.2018 - 03.2019
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
  • Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
  • Developed strategic and tactical sales plans to structure new statewide initiatives, growing market share.
  • Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
  • Discussed solar benefits with customers and drew comparisons with power company rates and drawbacks.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.
  • Responded to telephone and in-person requests for information.
  • Followed up with existing customers to provide additional support and address concerns.
  • Provided sales and customer service assistance to walk-in traffic
  • Maximized customer retention by resolving issues quickly.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.

National Sales and Marketing Manager

IF Business Solutions
09.2012 - 01.2018
  • Gained Australian sponsorship through consistent demonstration of a high work ethic and un-matchable sales numbers.
  • Grew from a sales rep to national sales manager
  • supervised over 50 sales representatives and evaluated KPIs for promotional opportunities.
  • Tracked and reported on key metrics for projects, events, programs and campaigns.
  • Directed strategic planning, budgeting and partnership development to fuel growth and optimize profits.
  • Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings and retention.
  • Verified long-term staff excellence by implementing updated and continuous training initiatives such as online modules and interactive programs.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Trained and developed exceptional sales leaders.
  • Attended events, training seminars and manufacturer product showcases.
  • Developed and led group training courses to align with corporate sales and service goals.
  • Managed recruitment, training and development for highly effective sales team.
  • Developed new training programs such as online modules, interactive software, language labs and online programs and provided ongoing training to staff.
  • Liaised between executives and entry-level workers, facilitating smooth communication and successfully achieving harmony amongst team members.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Trained staff on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.

Sales Team Manager

KK Sales & Marketing
09.2012 - 06.2013
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Discussed sales strategies and promotional plans with state sales manager on regular basis.
  • Planned and directed staff training and performance evaluations.
  • Exceeded quarterly sales goals by 200%.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Organized sales paperwork, presented proposals and finalized contracts.
  • Attended advanced training sessions and conferences to increase product knowledge and productivity.
  • Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.

Customer Service Manager

Tesco Superstore
01.2007 - 01.2012
  • Worked with management balancing, closing and rostering of 40+ Cashiers.
  • Maintained a High level of customer care and satisfaction, producing increase in revenue from repeat customers.
  • Developed and maintained methods to establish and clarify customer needs and concerns, whilst adhering to strict guidelines and procedures.
  • Developed and administered training materials as well as communicated information/updates/changes to staff and senior management.
  • Consistently volunteered to assume additional responsibilities, taking on more challenging clients, supporting new managers in developing insight into department operations, and leading community service efforts, such as the Children in need foundation.
  • Promoted to Customer Service Team Leader after 2 years night shift filling, further promoted to CSM 1 year later.

Cleaner

Canterbury Hospital
04.2006 - 01.2007
  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Used time management and efficient cleaning methods to meet deadlines.
  • Handled equipment, chemicals and materials properly and with caution.
  • Emptied trashcans and transported waste to collection areas.
  • Organized and used industrial cleaning products following strict safety procedures.
  • Carried out day-day-day duties accurately and efficiently.
  • Worked flexible hours; night, weekend, and holiday shifts.

Life Guard

Heron Swimming Pool
01.2004 - 01.2007
  • Monitored safety of guests in and around swimming pool.
  • Learned and maintained proficiency in first responder skills such as First Aid and CPR to offer individuals in distress optimal support.
  • Maximized customer satisfaction by greeting pool patrons with courtesy and resolving issues promptly.
  • Attentively monitored swimmers to identify distress.
  • Checked water readings regularly to keep chemicals at safe levels and avoid potential illnesses among patrons.
  • Saved distressed persons using rescue techniques and equipment.
  • Provided valuable swim instruction to patrons of various ages to build confidence, strength, and skills in positive learning environment.

Education

BBA - Business Management

Canterbury University
Canterbury, Kent, United Kingdom
03.2008

Skills

  • Talent Acquisition
  • Team Leadership
  • Revenue Generation
  • Leadership and People Development
  • Financial Administration
  • Investor Relations
  • Contract Negotiation
  • Project Management
  • Business Development and Planning
  • Adaptable and Flexible
  • Effective Communicator and Public Speaker
  • Client Engagement
  • Ability To Motivate

Hobbies

I have a passion for fire spinning, performing, camping, and playing the piano. I have a deep interest in the human mind and the psychological bonds we hold to our daily habits, i enjoy reading and listening to podcasts that dive into this subject. I would say it's that interest that has cemented my love for the sales industry.  

References

Shannan Knight - Former manager

Aus Renewables | National Manager

0403 841 925 

  

RICHARD MOUNT - Former employee 

Home Loan consultant | People’s choice Credit union 

0412 943 120


MELISSA JOHNS - Client

School Teacher  | Rose Park Primary

0402 528 601




Timeline

Ceo & Founder

Weird In Wonderland
01.2023 - Current

Fire Performer

Independent Fire Performer
02.2020 - Current

CEO & Founder

Wattel Telecommunications
01.2020 - 11.2022

Commercial Solar Sales Consultant

Aus Renewables
03.2019 - 03.2021

Regional Sales Manager

Solar By Design
01.2018 - 03.2019

National Sales and Marketing Manager

IF Business Solutions
09.2012 - 01.2018

Sales Team Manager

KK Sales & Marketing
09.2012 - 06.2013

Customer Service Manager

Tesco Superstore
01.2007 - 01.2012

Cleaner

Canterbury Hospital
04.2006 - 01.2007

Life Guard

Heron Swimming Pool
01.2004 - 01.2007

BBA - Business Management

Canterbury University

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Daniel Barnes