Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

DANIEL BUTCHART

Sydney,Australia

Summary

A results-driven events professional with 10+ years of experience in event management, operations, client relations, and sales. Demonstrated success in delivering high-impact events, leading cross-functional teams, managing key stakeholders, and surpassing revenue and sales targets. Skilled in strategic planning, upselling, and KPI optimization to drive business growth. Recognised for exceptional problem-solving abilities, organisational excellence, and a strong performance under pressure in dynamic, fast-paced environments.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Events & Sales Manager

Iris Capital Group
Manly, NSW
06.2023 - Current
  • Lead event strategy and sales across multiple high-volume venues, tailoring bespoke packages to client needs to drive conversions and customer satisfaction.
  • Consistently exceeded monthly and quarterly sales targets, contributing to a year-over-year increase in event-driven revenue.
  • Built and trained a high-performing events team focused on operational excellence and revenue accountability, resulting in increased event profitability and repeat business.
  • Developed and implemented standardised procedures and operational manuals, streamlining event execution across the brand and improving efficiency and consistency.
  • Maintained strong client relationships, securing repeat bookings and upselling premium services, contributing to a significant boost in average event spend.
  • Collaborated with marketing and venue managers to launch promotional campaigns that drove lead generation and converted pipeline opportunities into confirmed bookings.

Events Manager

Manly Wharf Hotel
Manly, NSW
09.2019 - 09.2022
  • Executed memorable corporate and social events, enhancing client retention rates.
  • Negotiated supplier and venue contracts to secure favorable terms.
  • Oversaw event execution, including staff training and on-site troubleshooting.
  • Achieved and exceeded key performance indicators through strategic business development.
  • Oversaw setup, breakdown, and storage of all equipment used for events.
  • Managed event staff onsite during each event to ensure smooth operations.
  • Provided leadership in managing multiple projects simultaneously under tight deadlines.
  • Worked closely with caterers, florists, musicians, and lighting technicians, ensuring their services were delivered on time according to specifications.
  • Maintained accurate records of all suppliers used for events.
  • Directed florists, photographers, musicians and ceremony participants during pre-ceremony, ceremony and post-ceremony events.

Events Operations Manager

Watsons Bay Boutique Hotel
Watsons Bay, NSW
01.2014 - 01.2017
  • Coordinated complex event logistics including marketing, staffing, and vendor engagement.
  • Managed budgeting and departmental costs including catering and supplies.
  • Developed event manuals and internal communication strategies using Res Function.
  • Ensured timely deliveries of supplies required for each event by coordinating with vendors accordingly.
  • Coordinated staff schedules for pre-event setup, onsite execution, and post-event breakdowns.
  • Created and maintained relationships with vendors to ensure successful delivery of all event services.
  • Resolved any issues or challenges that arose during the course of planning an event.
  • Ensured compliance with health and safety regulations at all times during events.
  • Managed logistics for large-scale events including transportation, security, catering, and audio-visual equipment.
  • Handled client questions and concerns via different communication channels to deliver exceptional customer service.

General/Events Manager

Bars March / Animal Welfare League
Sydney, NSW
03.2012 - 04.2014
  • Managed planning and operations for month-long annual event across 60+ venues.
  • Handled sponsorships with major liquor, fashion, and boutique brands.
  • Scouted and secured venues, led team recruitment, and executed event marketing.
  • Developed and executed detailed event plans, including timelines, budgets, staffing requirements, and logistics.
  • Sourced venues that met the needs of individual events while staying within budget constraints.
  • Provided leadership in managing multiple projects simultaneously under tight deadlines.
  • Oversaw setup, breakdown, and storage of all equipment used for events.
  • Maintained accurate records of all suppliers used for events.
  • Managed event staff onsite during each event to ensure smooth operations.
  • Designed contracts, collected fees, and booked venues for events.
  • Assessed event success and identified improvement areas through client feedback.
  • Organized venues, budgets, guest lists, catering and event timelines.

Guest Relations Manager

The Grounds of Alexandria
Alexandria, NSW
01.2013 - 01.2014
  • Built and led the Guest Relations team; developed SOPs for expansion.
  • Managed high-volume reservations and client experiences.
  • Created VIP engagement programs and enhanced customer service systems.
  • Provided training and guidance to new staff members in customer service standards and best practices.
  • Performed administrative tasks such as updating databases or preparing documents.
  • Organized special events for guests such as meet-and-greets with celebrities or VIPs.
  • Developed strategies for managing peak periods at the front desk by utilizing additional staff resources.
  • Monitored daily operations of the Guest Relations team, ensuring customer satisfaction goals were met.

Host & Restaurant Manager

Hugo's Bar Pizza
Kings Cross, NSW
01.2011 - 01.2013
  • Oversaw staff scheduling, section allocation, and nightly revenue.
  • Delivered strong wine knowledge and VIP service.
  • Ensured RSA compliance and team training.
  • Assisted other departments when needed such as bussing tables or delivering food orders.
  • Took reservations over phone and in person.
  • Answered customer inquiries regarding the menu, restaurant services, and special promotions.
  • Served as point-of-contact for resolving guest complaints or special requests.
  • Processed payments from customers using a POS system.
  • Greeted guests upon arrival and provided them with menus.

Proprietor

The Jervis Bay Guesthouse
Huskisson, NSW
01.2009 - 01.2011
  • Owned and operated boutique guesthouse with full event offerings.
  • Managed bookings, operations, marketing, and renovations.
  • Developed and implemented business strategies to increase sales and profits.
  • Created marketing campaigns using social media platforms such as Facebook or Twitter.
  • Analyzed operating costs, expenses, revenue and other financial data to ensure successful operation of the business.
  • Provided exceptional customer service by responding promptly to inquiries and complaints.
  • Managed inventory levels to ensure adequate stock while controlling costs associated with ordering more than necessary.
  • Identified new markets for products and services to expand customer base.
  • Kept building areas organized and functional to promote business productivity and deliver professional appeal to customers.

Education

Bachelor of Arts - Media and Communications

Macquarie University
North Ryde, NSW
01.2001

Higher School Certificate -

SCECGS Redlands
Cremorne, NSW
01.1997

Skills

  • Event planning and execution
  • Stakeholder management
  • Team leadership
  • Sales growth
  • Budget control
  • Contract negotiation
  • Hospitality operations
  • Vendor relations
  • CRM software expertise
  • Marketing collaboration

Certification

  • Responsible Service of Alcohol (RSA)
  • Occupational Health & Safety (OHS)
  • First Aid Certificate NSW

References

References available upon request.

Timeline

Senior Events & Sales Manager

Iris Capital Group
06.2023 - Current

Events Manager

Manly Wharf Hotel
09.2019 - 09.2022

Events Operations Manager

Watsons Bay Boutique Hotel
01.2014 - 01.2017

Guest Relations Manager

The Grounds of Alexandria
01.2013 - 01.2014

General/Events Manager

Bars March / Animal Welfare League
03.2012 - 04.2014

Host & Restaurant Manager

Hugo's Bar Pizza
01.2011 - 01.2013

Proprietor

The Jervis Bay Guesthouse
01.2009 - 01.2011

Bachelor of Arts - Media and Communications

Macquarie University

Higher School Certificate -

SCECGS Redlands

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DANIEL BUTCHART