Daniel o'Donoghue
Summary
People Focussed Leader:
INNOVATION – RESILIENCE - PERFORMANCE
Influential business builder with a reputation for accelerating growth, turnaround, and performance improvement. Flexible, can-do management style clarifies strategic direction and elevates team morale to expedite business goals. Experienced in retail environments, effectively managing diverse locations, technology, and customers. Contributor to top and bottom-line growth.
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
28
28
years of professional experience
Work History
HEAD OF SALES & CAPABILITY
Zone Communications
03.2022 - 03.2024
- Direct responsibility for 20 stores, 2 Area Managers, and 140+ retail staff.
- Implemented an organisation-wide transition to a customer-focused sales model that directly led to an increase in sales conversion and attachment.
- Drive daily operations, HR, marketing, and culture-building initiatives to grow the customer base, improve retention and close sales.
- Led a project to design and implement a new incentive program that aligned sales behaviours with company objectives around conversion, revenue and margin.
- Designed and implemented a program to shift product sales behaviours that led to an increase in margin of over 7.8%. This program directly increased GP by over $1.5m over two years.
- Led a project to overhaul the companies mission, vision and values that increased team buy in and alignment.
LICENSEE
Telstra Store Wanneroo
01.2012 - 01.2022
- Launched and grew Telstra Store Wanneroo from the ground up to a profitable $4M p/a turnover business. This was Telstra's 350th branded retail store to open.
- Leveraged exceptional customer service and strategic sales initiatives to establish strong reputation in competitive market
- Maintained fierce customer loyalty over 10 years with Net Promoter Score above 70.
- Our passion for the customer at centre of everything we do has seen us maintain a Net Promoter Score (NPS) above 70.
- In FY13/14 TLS Wanneroo also won top store, performance to target for the Central West (WA/SA/NT) region for Telstra Country Wide.
FRANCHISEE
Optus World / Yes Optus Stores
01.1996 - 01.2011
- Originally headhunted by Optus to manage non-branded retail stores in WA.
- Capitalised on franchising opportunity to open Optus World Midland, then expanding from 1 to 4 stores through acquisition and expansion.
- Built valuable business assets within a competitive industry, eventually managing a complex sale of all 4 stores to 2 existing franchisees.
- Five times top ten franchisee in the Optus national rewards and recognition program.
Skills
- Sales Coaching
- Solution selling
- Staff Management
- Relationship Building
- Team Leadership
- Verbal and written communication
- Complex Problem-Solving
- Staff Training and Development
- Strategic Planning
- Performance Management
- Staff Development
References
Available on request.
Volunteer Work
President & Committee Member: Roues Chaudes Cycling Club
RCCC is a member of AusCycling. AusCycling is the national organisation representing all forms of cycling: competitive, recreational and transport. It is a member of the UCI and the IOC.
As a club RCCC is committed to being more than just a place to get a license to race. It's objective is to help grow the sport of road cycling in WA and to bring our members together in both the competitive and social arenas. We run a calendar of racing over the summer period and have a particular focus on equity of gender opportunity in competitive cycling. Wherever possible, if we run a men's grade we will also run a the equivalent women's grade.
I was president of the club for twelve years and still serve on the committee. I was made a life member in 2022.
Chairman: CycleSport WA
CycleSport WA was the peak body representing road and track cyclists in WA. It was affiliated to Cycling Australia and the UCI.
As a board our objective was to grow the sport of competitive road and track cycling in Western Australia, provide services to our member clubs and guide the strategic direction of the organisation. We had a particular focus on growing women's participation in competitive cycling.
I was Chair for five years from 2014 to 2019.
Timeline
HEAD OF SALES & CAPABILITY
Zone Communications
03.2022 - 03.2024
LICENSEE
Telstra Store Wanneroo
01.2012 - 01.2022
FRANCHISEE
Optus World / Yes Optus Stores
01.1996 - 01.2011
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