Summary
Overview
Work History
Education
Skills
Professional Development
Volunteering And Community Activities
Professional Referees
Professional Highlights
Timeline
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Daniel Ralph

Melbourne,Victoria

Summary

Skilled Product Demonstrator with Samsung, Dyson, Magnetite, Officeworks over many years of experience using marketing tactics and IT and consumer product knowledge to dramatically boost retail sales. Strategic in researching competitive products to learn differences between brands. Expert at initiating conversations with customers about product benefits and unique features resulting in sales. Strong leader in providing demonstrator training and working in groups to accommodate large crowds.

Highly skilled with 40 years of expertise in driving sales through creative marketing initiatives. Strengths include communication skills, knowledge of social media and brand influence with potential customers through friendly conversation. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

19
19
years of professional experience

Work History

Sales Demonstrator

Samsung Australia (Cheil)
12.2021 - 01.2024
  • I have been employed by Samsung Electronics Australia as a demonstrator and my position involves relating to customers the technical intricacies of their products across the domestic appliance departments. This position has ended due to the Companies decision to cease the project. It was very successful and during my time sales of the new floorcare products increased by 1900%.
  • I was selected to train all new starts in the role due to my knowledge professionalism and my ability to clearly explain the technology.
  • Identified areas for improvement, implementing new strategies to overcome challenges and increase sales success.
  • Enhanced customer experience by demonstrating product features and benefits tailored to individual needs.
  • Developed strong, honest and open customer relationships by presenting informational sales presentations to potential customers.
  • Reported daily on sales and store activity with a mobile app.

Shop in Shop Lead

Dyson Australia
01.2014 - 12.2021
  • I was employed from 2014 to 2021 by Dyson Australia. My initial role was sales demonstrator but soon i was promoted and selected to set up and become the lead in the Shop in Shop initiative. This was rolled out in major retailers flagship stores and then into some other selected stores nationally. I was responsible for the project on the ground in Melbourne. Once the set up was completed I would train the new expert who was to take over the role full time.
  • I continued as a shop in shop lead working in stores around West Melbourne and contributed to the massive sales increase during this time by utilising my sales skills built up over forty years in retail.
  • Increased sales revenue with proactive upselling techniques and thorough product knowledge.
  • Improved customer satisfaction by providing exceptional service and addressing any concerns promptly.
  • Managed inventory effectively, ensuring timely restocking of products for a well-maintained store appearance.
  • Collaborated with management to plan promotional events, driving increased foot traffic to the store and boosting sales figures.
  • Coordinated with vendors to negotiate favourable pricing terms on merchandise orders without compromising quality or stock availability.
  • Handled escalated customer complaints professionally, resolving issues efficiently while preserving brand reputation and customer loyalty.
  • Assisted in visual merchandising tasks such as window displays or floor layouts that showcased featured products effectively increasing sales conversion rates.
  • Monitored competitors'' strategies closely so as to maintain a competitive edge within the marketplace.

Owner/Manager; Home Sustainability Consulting

CERNE Consulting
01.2005 - 01.2013
  • Responsibilities and Achievements: Appointed to work with clients to undertake sustainability assessments and coordinate the fitting of energy saving products under the VEEC scheme in Victoria.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.

Account Manager; Product Agent

Magnetite Australia
01.2007 - 01.2011
  • Responsibilities and Achievements: Selected as the sole Account Manager and agent for the sale of Magnetite products in Southern Tasmania.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.

Education

Bachelor of Science - Marine Science

University Of Hull
Hull England
08.1999

Some College (No Degree) - Dental Prosthetics

Menzies Institute of Technology
Melbourne, VIC

Captains Certificate of Competency Class II -

Certificate IV Home Sustainability -

Certificate IV in Business Sustainability -

First Rate 5 Assessors Course Energy efficiency rating system licensed by Sustainability Victoria -

First Rate 4 Assessors Course Energy efficiency rating system licensed by Sustainability Victoria -

Certificate IV Small Business Management -

Certificate IV Small Business Marketing -

Certificate II, III, IV Information Technology (Software Operations) -

Certificate II Retail Operations -

Skills

  • Understanding Technology
  • Explaining Technology
  • Client Relationship
  • Empathetic
  • Highly educated but with a practical ability also
  • Great sense of humour and ability to quickly engage customers making them relaxed and open to receive suggestions and advice with confidence that they can be trusted
  • Confident communicator at all levels
  • Active listening
  • Client retention
  • Product knowledge
  • Closing techniques
  • Problem-solving
  • Persuasive selling
  • Cross-selling
  • Persuasive Communication

Professional Development

  • First Aid Certificate
  • Radio Operators License Department of Trade United Kingdom
  • Forklift Drivers Certificate
  • Presentations and Production and Presentation
  • Survival at sea Certificate
  • First Aid at Sea
  • Electronic Navigation Systems

Volunteering And Community Activities

  • Colony 47 Hobart - Helped with the charities Christmas Lunches and various activities
  • Mainstage theatre - Designed and built stage sets for children’s theatre.
  • Australian Maritime Museum - Worked as a volunteer guide for the Endeavour replica
  • Clean up Australia Day - Worked in small boats cleaning up the waterways of southern Tasmania.
  • Tasmanian Maritime Museum - Various roles including cashier guide and collating historical items.
  • Tasmanian Devil Program - Looking after the needs of diseased devils with the facial tumor.

Professional Referees

  • Francis Di Natale, Manager at Samsung Electronics Australia
  • Quan, Manager at Australian Electoral Commission
  • Jacqui Allin MBA, Manager at Dyson Australia

Professional Highlights

  • Government engagement
  • Driven self-achiever
  • Expertly and quickly grasps complex technical information and to utilise in diverse environments.
  • Adaptable and creative with the ability to find solutions to problems with limited resources.
  • Think on my feet and finds workable outcomes
  • Communicates clearly and concisely
  • Great sense of humour and able to quickly establish rapport
  • Professional and courteous

Timeline

Sales Demonstrator

Samsung Australia (Cheil)
12.2021 - 01.2024

Shop in Shop Lead

Dyson Australia
01.2014 - 12.2021

Account Manager; Product Agent

Magnetite Australia
01.2007 - 01.2011

Owner/Manager; Home Sustainability Consulting

CERNE Consulting
01.2005 - 01.2013

Bachelor of Science - Marine Science

University Of Hull

Some College (No Degree) - Dental Prosthetics

Menzies Institute of Technology

Captains Certificate of Competency Class II -

Certificate IV Home Sustainability -

Certificate IV in Business Sustainability -

First Rate 5 Assessors Course Energy efficiency rating system licensed by Sustainability Victoria -

First Rate 4 Assessors Course Energy efficiency rating system licensed by Sustainability Victoria -

Certificate IV Small Business Management -

Certificate IV Small Business Marketing -

Certificate II, III, IV Information Technology (Software Operations) -

Certificate II Retail Operations -

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Daniel Ralph