Daniel Smith
Heathcote,NSW
Summary
Seasoned Sales/Operations Manager and talented leader with 20+years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
34
34
years of professional experience
Work History
Sales and Operations Manager
Central Signs Group
01.2019 - Current
- Central Signs is a leader in the high end corporate signage industry, as well as the leader in Road signage and safety products building enduring relationships around Australia
- The Company has 70+ staff operating from the Sydney head office
- Central Signs design, manufacture and install all signage
- Within 4 years, promoted from Sales manager to Division manager, and now Operations manager
- Managed 6 areas of the business (Sales, Production, Project Management, Design Logistics/Warehouse, Installation)
- Increased Roads division revenue by over 1000% in 3 years
- Assisted in growing the total business revenue by 200% in 3 years
- Introduced new revenue streams (Install, events) and streamlined operations (Qld and Vic)
- Improved Efficiencies throughout the business, increasing margins by (using 5s Lean and 7 wastes)
- All recruitment for all divisions
- Assisted in building a culture within the business that others inspire to (decreasing staff turnover)
- Project managed large scale rollouts for councils, Tier 1s
- Produced daily, weekly and monthly reports for directors
- Introduced a Safety Committee (Fire and First aid)
- Conducted weekly Tool box talks for all staff
- Trained new staff and upskilled current staff
- Introduced initiatives to increase team morale (4 day week, targets etc)
- Account managed the larger Tier 1 clients
- Prepared tenders on a regular basis
- Scheduled installation works for 12 team in house install team as well as contractors.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Managed sales promotions and marketing strategies on major social media sites.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by [Number]% in sales.
- Delivered persuasive presentations to key stakeholders, securing buy-in for critical projects or proposals.
- Developed key account relationships for improved client retention and long-term partnerships.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
- Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
- Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
- Enhanced customer experience by addressing service issues promptly and professionally, resolving concerns efficiently.
- Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
- Managed a team of sales professionals, ensuring consistent performance and achievement of targets.
- Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
- Reduced operational costs through the identification and elimination of inefficient processes and practices.
- Negotiated with vendors to secure more favorable terms, directly impacting bottom line by reducing cost of goods sold.
- Boosted overall sales results by restructuring sales incentive program to better motivate team.
State manager/Business Development Manager NSW
Selbys Pty Ltd
01.2016 - 01.2018
- Selby's is Australia's leading specialist manufacturer of event branding solutions and fabric displays
- With an extensive product range includes flags, street banners, banners, exhibition display systems, and marquees, as well as a wide range of retail and corporate branding solutions Wide format printing, providing creative ideas and practical solutions for achieving effective brand exposure at events, conferences, trade shows, exhibitions and retail environments
- Working autonomously from NSW office
- New business development and generation
- Targeting all industries – Agencies, B2B, Retail, Government, Sport, Tourism, Events, Hospitality, Construction, Suppliers, Signage companies
- Presentations to all levels of management
- Proven track record in consistently meeting or exceeding revenue targets
- Management of 100+ clients
- Consulting on a massive range of products, made up of Fabric, Vinyl, Board, Savs and Custom solutions
- Manage and source external suppliers and installers, as well as project manage larger projects
- Remotely manage projects through an interstate manufacturing facility
- Achievements include Largest individual sale by any member of the sales team in the time I had been employed – ICMS 2019 (Sportaccord 2019)
- Brought on numerous agencies who became top 10 clients, who used our services regularly
- Partnered with many sporting associations, agencies and teams for events and branding
- Sydney Swans, NRL, Sydney FC, AFL, Melbourne Storm, Gold Coast Titans, NSWRL, ATC, BMX AUSTRALIA, SLSNSW, SLSA, Supercars, Tickford Racing, Triple 888 Racing, Kelly Racing
- Produced award winning solutions for Playstation, Lego
- Won numerous council tenders – Bayside, Parramatta and Sutherland Shire being the largest
- Increased our market share within the Woolworths group to take these to a Top 10 customer
- Mended many broken relationships from years gone by and gained their trust and business again.
Account Manager
Creative Hire
01.2013 - 01.2016
- Creative Hire offer complete hire solutions for exhibitions, trade shows, corporate events, retail displays, experiential marketing campaigns and anywhere else you want to make an impact
- Start up business
- I took the business from start up, with zero employees, to 6 full time employees plus contractors, in 2 years
- New business development and generation in all industries
- Presentations to all levels of management
- Proven track record in consistently meeting or exceeding revenue targets
- Sales and partnerships created through B2B as well as agencies
- Involved with employment, training and management of staff in all areas of the business
- Achievements include Canon brought on as major client who utilised our services multiple times a year
- NSW Health and Education brought on as a major client
- Major international Government Tendors won for Sri Lanka Tourism, Honk Kong Government as well as the French Mining Industry
- Annual Roadshow event for Dicker Data
- Annual conferences managed for Opentext, ACECQA, NSW Health and CSA
- Examples of other businesses brought on and managed - Pepsi, Triple M, Rydges Hotels, Caltex, Asus, HP, CMCA, Sunrice, Dell, Expedia, Commonwealth Bank, Westpac, McDonalds, Valvoline, Pelikan Artline, Westfields, Vodafone, Designer Boys, VIP Pet foods
- Partnerships built with marketing agencies and third parties
- These include - Turning Point Solutions, Liveworks, Acivate Media, SW Events, The Event Space (Wesfields), Jack Morton, Cream Marketing, Dynamix, Inlink and Yakusan.
Senior Account Manager / Business Development Manager/Consultant
Mood Media
01.2004 - 01.2012
- Mood Media Corporation is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase
- Management of over 50 major clients from Retail, Hospitality, QSR, Supermarkets and the service industry
- New business development and generation in all industries
- Presentations to all levels of management, from owners to boardrooms and conferences
- Proven track record in successfully meeting and exceeding revenue targets
- Number one in sales for group consistently, winning numerous awards
- Drove growth by over 50% in 8 years
- Involved with employment and training of staff in all areas
- Major Accounts managed and brought on include Vodafone, McDonalds, Petbarn, Pretty Girl fashion, Retail Apparel Group, HCF, Rebel Sports, Qantas, Contours, Gloria Jeans Coffees, David Jones, RSL Clubs, Leagues Clubs, Glue Stores, Toys R Us, Harvey Norman, IKEA, Meriton, to name a few.
Sales/Design/Project manager
Electronic Interiors
01.2002 - 01.2004
- Electronic Interiors design and supply home automation, home theatres, security, distributed audio visual and control systems for high end residential applications
- Sales / Consultation to end users, Builders, interior designers, architects
- Project management – seeing the installation through from start to finish
- Management of multiple tradesmen and sub contractors to ensure deadlines are met
- Achievements included many magazine awards, magazine editorials as well as our works contributing to AHA builders awards.
Event Co-ordinator
Black Express/Beyond Audio Visual Hire
01.2000 - 01.2004
- Black Express are one of Sydney longest established sound and lighting companies, having been in business over 35 years
- Co-ordination of audio and visual installations into large venues
- Co-ordinating weekly hires and permanent hires of audio and lighting
- Planning and consulting for some of Australia’s largest events, concerts and nightclub setups
- Achievements included – consulting and supplying on concerts for Fatboy Slim, Janet Jackson, Destiny’s Child as well as the 2001 and 2002 Mardi Gras in Sydney.
Automotive electrician/Foreman
State Transit Authority/Sydney Buses
01.1991 - 01.2000
- Started as apprentice after being selected in top 2% of 500 applicants
- Overachieved winning multiple awards in NSW
- After completing Apprenticeship was offered a Foreman role
- Roles included, planning and execution of both preventative and reactive maintenance on a fleet of 300+ vehicles
- Management of 30+ staff in different positions throughout the company
- Researching and sourcing new cost-effective solutions.
Education
Rogen SI
Rogen SI
ACMA
Tafe NSW
Tafe NSW
01.2023
01.2023
01.2021
01.1990
Skills
- Team Leadership
- Social Media Management
- Business growth and retention
- Sales Tracking
- Sales Presentations
- Competitor Analysis
- Advertising Campaigns
- Staff Development
- Sales Quota Achievement
- Leads Prospecting
- Contract Negotiations
- Customer Service
- Account Management
- Decision-Making
- Relationship Building
- Customer Complaint Resolution
- Sales Statistics Analysis
- Analytical problem solver
- Operations Management
- Time Management
- Direct Sales
- Staff Training and Development
- Price Schedules
- Operating Procedures and Policies
- Safety and OHS
Hobbies and Interests
- Football (Soccer) – Coach Woman’s Football (for 20 years) also, youth league boys and girls
- Play Football (Soccer)
- Head coach, Football for 1000+ member club
- Surf Life saving (Nippers age manager)
- Golf, as well as general fitness.
- I am also an MC for Corporate events, weddings
References
On request
Timeline
Sales and Operations Manager
Central Signs Group
01.2019 - Current
State manager/Business Development Manager NSW
Selbys Pty Ltd
01.2016 - 01.2018
Account Manager
Creative Hire
01.2013 - 01.2016
Senior Account Manager / Business Development Manager/Consultant
Mood Media
01.2004 - 01.2012
Sales/Design/Project manager
Electronic Interiors
01.2002 - 01.2004
Event Co-ordinator
Black Express/Beyond Audio Visual Hire
01.2000 - 01.2004
Automotive electrician/Foreman
State Transit Authority/Sydney Buses
01.1991 - 01.2000
Rogen SI
Rogen SI
ACMA
Tafe NSW
Tafe NSW
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