Daniel Soliman
Summary
Self-starting and results-driven operations processional with a proven track record of optimising organisational efficiency and driving strategic initiatives to meet business objectives. Adept at implementing streamlined processes, fostering cross-functional collaboration, and enhancing overall operational performance. Skilled in process optimisation, stakeholder management, and leveraging data-driven insights to make informed decisions that propel the organisation forward.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Planning & Operations Manager
Vocus Group
04.2024 - Current
- Established integrated marketing operations function across 2 consumer brands - Dodo and iPrimus
- Drove the marketing planning process, ensuring alignment of marketing activities and visibility of key timelines and milestones, as well as ensuring coordinated delivery of the set plan
- Allocation and management of AUD$33 million per annum total marketing department budget, including budget phasing in line with sales targets and planned initiatives
- Overhauled marketing measurement and reporting processes, as well as implementation of Media Mix Modelling to drive spend efficiency
- Oversight of retail brand tracking and research program, working with key stakeholders inside and outside of marketing to develop partnerships that provide value and influence business behaviour
- Development of the consumer business' market segmentation model, as well as implementation approach
- Management of agency relationships and performance, including coordination of Statements of Work, team structure, performance reviews and payment models
- Collaboration with Sales teams to develop marketing and demand-based targets that align with overall business objectives
- Key business point of contact for engagement of marketing team, managing workflows and pipelines to ensure seamless delivery of activities and initiatives
Consumer Operations & Growth Manager
Uber
11.2021 - 04.2024
- Developed and documented comprehensive standard operating procedures (SOPs) to streamline and formalise key operational processes, ensuring consistency and efficiency in campaign execution and consumer engagement initiatives across the ANZ region.
- Fostered seamless collaboration across various functions, engaging stakeholders from Communications, Sales, Legal, and Product teams. This collaboration resulted in the optimisation and enhancement of the overall consumer experience.
- Utilised SQL for data extraction and analysis, leveraging analytical insights to inform strategic decision-making and refine operational processes.
- Spearheaded the conception and execution of strategic acquisition and engagement campaigns, pioneering innovative approaches at various stages of the consumer lifecycle journey, including several first-of-a-kind XPs.
- Designed and implemented a sophisticated consumer segmentation model, significantly improving the precision of campaign targeting and maximising the impact of marketing efforts.
- Directed the Merchant Offers Program across the ANZ region, elevating the availability and value of partner-funded incentives to attain best-in-region status.
- Exercised oversight and strategic deployment of CRM activities, optimising both in-app and out-of-app consumer communications to foster an enhanced user experiences.
- Managed the ANZ consumer engagement budget and played a pivotal role in the development and monitoring of OKRs, aligning strategic objectives with measurable outcomes for continuous improvement and success.
- Generated captivating creative assets utilising Figma for deployment in both owned and partner channel campaigns, demonstrating a keen eye for design and aesthetics.
Senior Consultant (Risk Advisory)
KPMG
11.2019 - 11.2021
- Directed and executed comprehensive internal audit and project risk advisory initiatives, specialising in operations, regulatory compliance, and financial performance.
- Led diverse engagements encompassing ongoing project assurance, go-live readiness assessments, stage gate reviews, and post-implementation reviews.
- Pioneered and orchestrated end-to-end data-driven engagements, leveraging advanced analytics tools such as Alteryx and Tableau to extract actionable insights and enhance operational efficiencies.
- Played a key role in facilitating Board and Executive workshops for clients, contributing to strategic decision-making and fostering collaborative environments for effective leadership discussions.
- Managed internal and external stakeholder relationships, engaging with firm Partners, client Executives, and Directors. Built and nurtured partnerships to ensure seamless communication and alignment of objectives.
- Managed internal project budget development, demonstrating a keen ability to allocate resources effectively, and maintained ongoing work-in-progress (WIP) management to ensure financial objectives were met while delivering high-quality outcomes.
Associate (Financial Services)
EY
04.2018 - 11.2019
- Proficiently analysed both financial and non-financial data, demonstrating a keen ability to extract valuable insights crucial for informed decision-making within operations.
- Conducted effective facilitation of interviews and walkthroughs with client stakeholders, including Senior Management and Executives.
- Played a pivotal role in assisting clients in navigating complex accounting compliance obligations across diverse jurisdictions and adapting to regulatory changes effectively.
- Took charge of engagement management, reporting directly to Directors and Partners within the firm.
- Successfully led initiatives that contributed to the achievement of strategic objectives and client satisfaction.
- Established a collaborative environment that ensured a comprehensive understanding of client needs and fostered strong working relationships.
Education
Graduate Certificate in Business Administration -
Melbourne Business School
Graduate Diploma of Chartered Accounting -
Chartered Accountants Australia & New Zealand
Bachelor of Business (Banking & Finance) -
Monash University
Bachelor of Business (Accounting) -
Monash University
Skills
- Operations & Project Management
- Process Improvement
- Standard Operation Procedure (SOP) Development
- Performance Measurement & Reporting
- Cross-Functional Collaboration
- Governance & Risk Management
- SQL Querying
- Data Analysis & Visualisation
- Budgeting and Forecasting
- Team Leadership
Certification
- Chartered Accountant - Chartered Accountants Australia & New Zealand (CA ANZ)
- Certificate in ERP (SAP Accounting & Payroll) - Sydney Institute of ERP
Timeline
Marketing Planning & Operations Manager
Vocus Group
04.2024 - Current
Consumer Operations & Growth Manager
Uber
11.2021 - 04.2024
Senior Consultant (Risk Advisory)
KPMG
11.2019 - 11.2021
Associate (Financial Services)
EY
04.2018 - 11.2019
Graduate Certificate in Business Administration -
Melbourne Business School
Graduate Diploma of Chartered Accounting -
Chartered Accountants Australia & New Zealand
Bachelor of Business (Banking & Finance) -
Monash University
Bachelor of Business (Accounting) -
Monash University
- Chartered Accountant - Chartered Accountants Australia & New Zealand (CA ANZ)
- Certificate in ERP (SAP Accounting & Payroll) - Sydney Institute of ERP
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