Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic

Daniel Sultana

Kellyville,NSW

Summary

Customer-centric commercial leader with 30+ years' experience delivering technology solutions to regulated industries. Adept at leading business sales functions with proven ability to set strategic direction, foster cross-functional collaboration, and act as a trusted advisor to enterprise clients navigating complex regulatory and operational landscapes. Adept in aligning technology with business outcomes delivering measurable value.

Diligent [Desired Position] with background in regional marketing management. Proven ability to develop and execute strategic marketing plans that drive brand growth and customer engagement. Demonstrated success in leading teams and managing multi-channel campaigns effectively.

Overview

2026
2026
years of professional experience

Work History

Regional Marketing Manager

ANZ Anixter Australia Pty Ltd (Now Wesco Anixter)
Feb - 09.2025
  • Company Overview: Industrial distributor serving Oil & Gas, LNG, Data Centre, IP Security and infrastructure technology markets.
  • Development and execution of all marketing strategies for key vendors for ANZ.
  • Drive IP Video marketing initiative.
  • Responsible for all ANZ focused Marketing content.
  • Lead newly formed value added services model.
  • Align key vendor Axis for the introduction of IP Video solutions for ANZ market.
  • Sign new distribution agreement with Aastra for sales of Business Telephone supporting Telstra dealers nationwide which.
  • Data Centre go to market strategy for collocation DC's across ANZ.
  • Effective stk management programs aligned for Commscope, Panduit and Simeon infrastructure cabling systems.

Director of Partner Sales

Ideagen (formerly Lucidity)
10.2022 - 03.2025
  • Company Overview: Provider of risk and compliance software for high-regulation industries, including mining, construction, and energy.
  • Responsible for partner driven revenue results.
  • Build and scale a high-performing partner ecosystem.
  • Design and execute demand creation strategies driving new customer acquisition and geographical market expansion.
  • Enable partner-led growth through newly created commercial frameworks, training programs, onboarding processes with focus to ensure successful customer outcomes.
  • Identify strategic alliances with industry bodies and associations to increase lead generation and brand visibility.
  • Created and executed international expansion strategy with partner business securing first deals for European markets including major hotel group and international airport.
  • Achieved 410% channel sales growth in FY22/23 building channel business division from scratch.
  • Newly created channel business represented 20% for all net new sales for Lucidity within 2 years.
  • Success for vertical marketing strategy positioning Ideagen's partner network to excel in the Australian renewables market.
  • Contract partnership with Energy Skills Queensland for Queensland Gas Market.
  • Enhanced partner satisfaction by providing exceptional support, training, and product knowledge.

APAC Sales

Technics Group / Paessler AG
10.2017 - 07.2022
  • Company Overview: IT, OT, and industrial monitoring solutions provider.
  • Developed and executed the APAC sales strategy, aligning regional priorities with global objectives.
  • Accountable for revenue growth and sales performance across Asia-Pacific.
  • Built and expanded a high-performing partner ecosystem to drive indirect sales in key markets.
  • Set and managed regional sales targets, ensuring consistent pipeline development and conversion.
  • Led brand development initiatives to increase Paessler's visibility and market share across APAC.
  • Managed and supported sales teams across Australia, Singapore, and Japan, driving collaboration and local market execution.
  • Doubled APAC revenue from $4M to $8.5M within three years by executing targeted sales strategies and expanding the regional partner ecosystem.
  • Secured key account wins across regulated and industrial sectors, including NSW Health (AU), Singapore Coast Guard (SG) and Data Centre.
  • Implemented new company sales focus for the monitoring of IP Security Networks.
  • Achieved key industrial win partnering with Thales (China) for the Shanghai Rail monitoring project, reinforcing Paessler's capabilities in large-scale transport infrastructure.

National Manager, Security Systems

Panasonic Business Systems
10.2015 - 07.2017
  • Company Overview: Global provider of security, automation, and industrial solutions.
  • Group leader responsible for sales, pre-sales, and product marketing.
  • Full P&L responsibility for Security Business Group business.
  • Build and execute on business strategy.
  • Manage people performance.
  • Development and execution for all distribution and product stocking programs.
  • Hold direct relationships with key system integration partners.
  • Secured major infrastructure and mining projects including Newcrest Mines, QLD Rail, and Westfields.
  • Rebuilt distribution models, securing million-dollar stocking agreements with BGW Technologies.
  • Led the Australian team to Panasonic's highest-performing region globally for security systems.

Regional Sales Manager, ANZ

Anixter Australia Pty Ltd (Now Wesco Anixter)
02.2011 - 09.2015
  • Company Overview: Industrial distributor serving Oil & Gas, LNG, Data Centre, IP Security and infrastructure technology markets.
  • Developed business in LNG, mining, infrastructure and renewable energy sectors.
  • Responsible for overall revenue for the industrial division.
  • Led sales and bid teams for major projects.
  • Built and managed supplier relationships across Asia.
  • Secured a $32mil contract with Fluor for Santos GLNG Upstream Project.
  • Build the industrial business to team of 8 sales, 2 project managers.
  • Successful customer acquisition CPB NorthConnex, and UGL WestConnex projects.
  • Awarded HV Power Station supply contract Exxon PNG LNG pipeline contract.
  • Establish relationships with Key supply partners.

Skills

  • Customer Success – partnering on implementation methodologies supporting sales scope
  • EHS & ESG Solutions – Deep understanding of health, safety and quality requirements in regulated industries
  • Account & Stakeholder Management – Building strong relationships at all levels, from site operators to executive sponsors
  • Risk & Compliance Expertise – Supporting operational risk management and regulatory alignment through technology enablement
  • Solution Enablement & Onboarding – Coordinating with implementation teams to ensure customer readiness and early success
  • Cross-Functional Collaboration – Acting as a liaison between customers, product, support, and engineering to advocate for customer needs
  • Technical Acumen – Translating product capabilities into practical outcomes in industrial, infrastructure, and compliance contexts
  • Partner Enablement – Managing channel relationships that support customer delivery, system integration, and sustained adoption

Accomplishments

  • Lucidity (Now Ideagen) – Established the partner sales division from start up increasing net new sales annually for company by 20% within 2 years.
  • Anixter – Major award win securing $6M EPC contract with EPC Fluor for Santos GLNG Upstream Project.
  • GLNG project delivery of $32M over two years managing average 30% GP leveraging key value added services offering.
  • Territory expansion for Lucidity driving first international customer projects including international airport and major hotel group.
  • Paessler AG (APAC Regional Sales Lead) – Doubled APAC revenue from $4M to $8.5M in three years.
  • Paessler Enterprise account wins for Shanghai Rail and NSW transport.
  • Led cross-functional sales and engineering teams transitioning Panasonic Security Group to a software-led sales strategy, driving growth through solution-based engagement.
  • Secured new distribution agreement with BGWT driving multimillion dollar Panasonic stocking profile enabling sales.
  • Completion of distribution deal for Aastra at Anixter building new business revenue for telephony from zero to $8M in two years supporting Telstra and Telstra Dealer Channel.
  • President's Award for Business Excellence (2013) – Recognized for outstanding business growth and sales leadership.

Timeline

Director of Partner Sales

Ideagen (formerly Lucidity)
10.2022 - 03.2025

APAC Sales

Technics Group / Paessler AG
10.2017 - 07.2022

National Manager, Security Systems

Panasonic Business Systems
10.2015 - 07.2017

Regional Sales Manager, ANZ

Anixter Australia Pty Ltd (Now Wesco Anixter)
02.2011 - 09.2015

Regional Marketing Manager

ANZ Anixter Australia Pty Ltd (Now Wesco Anixter)
Feb - 09.2025

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Daniel Sultana