Summary
Overview
Work History
Education
Skills
Languages
Tools
Seminars And Courses
Languages
Websites
Timeline
Generic

Daniela Giraldo

Altona,Victoria

Summary

Creative and proactive marketing professional with experience in brand management. I enjoy developing strategic campaigns, building strong client relationships, coordinating events, and creating content that boosts brand visibility and connection. I'm passionate about bringing ideas to life and contributing to meaningful results.

Overview

4
4
years of professional experience

Work History

Executive Director

Soo High Agency
Colombia
01.2022 - 01.2023
  • Responsible for the legal and financial management of the company, along with the design of business strategies, market research, analysis and creation and management of strategic advertising activities, P.O.P. material, social media, events and experiences to meet the communication requirements of clients.

Executive Producer

Canal Telecafé
Colombia
01.2021 - 01.2022
  • Responsible for the follow-up and management of requests, approvals, budgets, executions and closings of Logistical Operation and Media Central events for public entities.
  • Company representative along with the support team for the supervision of the units, maintaining communication in all aspects related to the realization of the requested events including the design, control and adjustment of the activities and plans arranged for the proper development of the objectives of the contracts.
  • Responsible for invoicing, reports and annexes for the legalization of each service along with the creation and analysis of control matrices.
  • Clients: The National Superintendency of Health, Sociedad Fiduciaria de Desarrollo Agropecuario, and the Revolving Fund of the Ministry of Foreign Affairs.

Trade Marketing – Merchandising

L’Oreal Colombia
01.2019 - 01.2020
  • Responsible for the cataloguing and distribution of products and PLV material of mass consumption in points of sales at a national level, carrying out the whole process of request, production, implementation and settlement of the real estate of the different brands of the modern channel, directing the internal processes of the company.
  • Brands worked with: Maybelline, Vogue, Garnier, L'Oreal Paris.

Education

Diploma - Social Media Marketing

Original Campus
Docklands, VIC
09-2025

Bachelor - International Advertising

Universidad Sergio Arboleda
Colombia
01.2019

Skills

  • Social media strategy and planning
  • Content creation and storytelling
  • Brand management
  • Client communication
  • Event coordination
  • Problem solving
  • Adaptability
  • Team collaboration

Languages

Spanish, Native

English, B2

Tools

Microsoft Office 65%

Adobe Illustrator 65%

CANVA 80%

Capcut 80%

Seminars And Courses

  • Course on Communication Strategies for Social Media, 2023, Núria Mañe: Communication Consultant and Social Media Strategist
  • Course on Composition and Photo Editing for Social Media, 2023, Derio ilari: Commercial Photographer
  • Canva course: From 0 to 100: Design like a Professional, 2023, Claudia Canovas: Graphic Designer and Social Media Manager
  • Course: Creativity applied to Personal Projects, 2023, Ji Lee: Facebook and Instagram Creative Director
  • Content Creation and Editing Course for Instagram Stories, 2023, Mina Barrio: Product Photographer
  • WorkShop Strategic Planning Madrid, 2018, Sergio Arboleda International Excellence Center
  • BCMA Conference Spain, 2018, Branded content marketing association
  • Supernova Workshop: Mazda, 2018, Universidad Sergio Arboleda
  • Advertising Week: Digital Makers, 2015, Universidad Sergio Arboleda

Languages

Spanish
Native/ Bilingual
English
Professional

Timeline

Executive Director

Soo High Agency
01.2022 - 01.2023

Executive Producer

Canal Telecafé
01.2021 - 01.2022

Trade Marketing – Merchandising

L’Oreal Colombia
01.2019 - 01.2020

Diploma - Social Media Marketing

Original Campus

Bachelor - International Advertising

Universidad Sergio Arboleda

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Daniela Giraldo