Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
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DANIELA HARRISON

DANIELA HARRISON

Brisbane,Australia

Summary

Dynamic with a proven track record at NEW FARM CONFECTIONERY, adept in driving sales growth and fostering operational excellence. Skilled in sales strategy planning and customer relationship management, I excel in leveraging market analysis and competitive intelligence for business growth. Recognized for outstanding communication skills and the ability to exceed KPIs, ensuring client satisfaction and retention.

Overview

19
19
years of professional experience

Work History

Wholesale Manager

NEW FARM CONFECTIONERY
Brisbane, Australia
07.2017 - 02.2025
  • As the head of the Wholesale department, I manage a comprehensive range of strategic initiatives aimed at driving sales growth and fostering operational excellence
  • Collaborated with stakeholders to foster a cohesive work environment, driving strategic initiatives forward
  • Managed process flows, sales strategies, and operations to maximize profitability and customer satisfaction
  • Generated detailed sales reports to inform decision-making and optimize inventory management
  • Implemented new IT systems for enhanced customer relationship management
  • Provided exceptional customer service, resolving issues promptly to fortify client relationships
  • Established and achieved KPIs for company and team performance
  • Played a key role in recruitment and mentoring of team members
  • Assisted in creating promotional campaigns for increased sales volume
  • Organized promotional events to boost brand awareness and sales
  • Collaborated with marketing teams on product launches or other initiatives that could positively impact sales figures.
  • Assisted senior management in developing long term plans for increasing efficiency and productivity within the wholesale division.

Account Manager

AUSTWIDE CONSUMER PRODUCT
Brisbane, Australia
06.2012 - 06.2015
  • Having commenced as a Junior Account Manager, I have ascended to the role of Senior Account Manager, entrusted with the leadership of the Home and Table Division in Queensland
  • Managing a robust portfolio encompassing over 150 accounts statewide
  • Responsible for sales operations for the Home and Table Division in Queensland
  • Collaborated closely with Sales and Home and Table Unit Managers in Perth and Melbourne, ensuring alignment with company objectives and directives
  • Cultivated lucrative partnerships with prominent retailers, including IGA, Eureka Street Furniture, and Toy World, resulting in significant revenue growth and market expansion
  • Recognized for exemplary performance in driving new business development across Queensland, leading to a promotion to oversee the state-wide Home and Table division

Counter Manager

DAVID JONES ELIZABETH ARDEN
Brisbane, Australia
10.2010 - 06.2011
  • Worked in a dual role for two iconic entities, Elizabeth Arden and David Jones, blending the prestige of one of the world's leading cosmetics houses with the renowned retail department store Queens Plaza
  • As Counter Manager, my primary objective was to drive and surpass set sales and KPI targets for Elizabeth Arden while strategically cultivating a loyal and satisfied client base
  • Directed all operations at the Elizabeth Arden counter within David Jones Queens Plaza, meticulously focused on achieving and exceeding sales objectives and key performance indicators
  • Strategically prioritized customer satisfaction and loyalty, leveraging superior customer service to forge enduring relationships with existing and potential clientele
  • Utilized a comprehensive understanding of Elizabeth Arden's product offerings to provide tailored recommendations and solutions to meet individual customer needs and preferences
  • Implemented dynamic sales strategies to drive revenue growth and maximize profitability, demonstrating agility and adaptability in response to evolving market dynamics
  • Fostered a culture of excellence and achievement among team members through effective leadership, training, and motivation, ensuring alignment with overarching business objectives
  • Established and nurtured collaborative relationships with colleagues and stakeholders to optimize operational efficiency and effectiveness
  • Acted as a brand ambassador for both Elizabeth Arden and David Jones, embodying professionalism and authenticity

Marketing & Project Co-ordinator/ Account Management

ASPEDIA
Brisbane, Australia
01.2010 - 10.2010
  • Company Overview: Aspedia is a leading Web Design, Internet Marketing, and Digital Agency headquartered in Brisbane, serving a diverse clientele of over 500 clients
  • In a dual capacity as Project Coordinator and Account Manager, I played a pivotal role in overseeing client projects from initiation to completion, ensuring seamless delivery and exceptional customer satisfaction
  • Additionally, I fostered and maintained robust client relationships, serving as a primary point of contact for all inquiries, concerns, and custom development requests
  • Managed projects and client relationships for a web design and digital agency
  • Prepared meeting agendas and minutes for distribution and record keeping
  • Conducted regular progress meetings with stakeholders to provide
  • Aspedia is a leading Web Design, Internet Marketing, and Digital Agency headquartered in Brisbane, serving a diverse clientele of over 500 clients

Junior Account Manager

AGENCY FAZ COMUNICAÇÃO
Belo Horizonte, Brazil
10.2006 - 11.2007
  • Company Overview: Faz Comunicação stands as one of Belo Horizonte's premier agencies, renowned for its extensive portfolio featuring prominent private institutions and state government marketing campaigns
  • As a Junior Account Manager, my primary responsibility revolved around cultivating and nurturing enduring client relationships, serving as the key liaison between the agency and its esteemed clientele
  • Within this dynamic role, I honed exceptional time management skills to effectively juggle multiple projects simultaneously, ensuring timely delivery and exceeding client expectations
  • Developed and maintained productive, long-term client relationships, contributing to the agency's reputation for excellence and customer satisfaction
  • Engaged with stakeholders at all levels, from senior executives to the general public, demonstrating adaptability and professionalism in all interactions
  • Served as the sole client-facing representative throughout the project lifecycle, providing comprehensive support from contract initiation to project completion, ensuring clarity, transparency, and satisfaction at every stage
  • Conducted extensive market research to identify and capitalize on emerging consumer trends, enriching project strategies and enhancing client outcomes
  • Faz Comunicação stands as one of Belo Horizonte's premier agencies, renowned for its extensive portfolio featuring prominent private institutions and state government marketing campaigns

Project coordinator

DEPARTMENT OF SOCIAL AND SECURITY (Government)
Belo Horizonte, Brazil
10.2005 - 10.2006
  • As one of five Regional Project Coordinators within the Government State Department of Security, I worked on the Prison Work Opportunities project
  • I was given the responsibility of initiatives aimed at fostering employment opportunities within prisons across the Triangulo Mineiro Region in the State of Minas Gerais
  • My role involved coordinating strategies attracting large manufacturing companies to establish production facilities within state prisons, in alignment with government regulations
  • This initiative not only provided meaningful employment for prisoners but also facilitated substantial tax benefits for participating companies
  • Developed and implemented strategic initiatives aimed at promoting work opportunities within prisons, leveraging my academic background in Marketing and Advertising to craft compelling campaigns and outreach efforts demonstrating strong leadership and communication skills
  • Cultivated relationships with large manufacturing companies, effectively negotiating and encouraging them to establish production facilities within state prisons, thereby creating job opportunities for inmates
  • Successfully operated as both a manager and a collaborative team member

Education

Business Management -

Royal Brisbane International College
Brisbane
01.2009

Bachelor - Marketing and advertising

UNI-BH (University of Belo Horizonte)
Belo-Horizonte, Brazil
01.2006

Bachelor of Arts -

INAP (Institute of Arts and Projects)
Belo Horizonte, Brazil
01.2005

Skills

  • Excellent verbal and written communication skills

  • Analytically minded
  • Task-orientated
  • Sales Strategy Planning
  • Execution and Support
  • Product Positioning
  • Branding
  • Marketing Research
  • Customer Service
  • Working with and establishing KPIs
  • New Business Development
  • Account Management
  • Market Analysis
  • Competitive Intelligence
  • Communication and Presentation Skills
  • Customer relationship management (CRM)
  • Business growth and retention

References

Available on request

Languages

English
Native/ Bilingual
Portuguese
Native/ Bilingual

Timeline

Wholesale Manager

NEW FARM CONFECTIONERY
07.2017 - 02.2025

Account Manager

AUSTWIDE CONSUMER PRODUCT
06.2012 - 06.2015

Counter Manager

DAVID JONES ELIZABETH ARDEN
10.2010 - 06.2011

Marketing & Project Co-ordinator/ Account Management

ASPEDIA
01.2010 - 10.2010

Junior Account Manager

AGENCY FAZ COMUNICAÇÃO
10.2006 - 11.2007

Project coordinator

DEPARTMENT OF SOCIAL AND SECURITY (Government)
10.2005 - 10.2006

Business Management -

Royal Brisbane International College

Bachelor - Marketing and advertising

UNI-BH (University of Belo Horizonte)

Bachelor of Arts -

INAP (Institute of Arts and Projects)

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DANIELA HARRISON