Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

DANIELA LOGAN

Melbourne

Summary

Experienced in human-centered digital transformation with a strong track record of delivering complex programs in product development and technology. Skilled in leading cross-functional teams, aligning delivery with strategic goals, and driving digital initiatives to improve user experiences and business outcomes. Proficient in Agile frameworks and hybrid models, with a focus on strong governance and risk management. Provides clear, data-driven insights to support effective decision-making, while fostering innovation and building trusted relationships. Collaborative leader, coach, and problem-solver who drives measurable results.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Senior Digital Producer – Principal (Build) | Scrum Master

Luminary
05.2023 - Current
  • As Principal for Build, I lead and advise delivery across multiple Agile teams within an agency environment, managing complex digital projects for enterprise clients. I provide strategic oversight, Agile expertise, and hands-on coaching to ensure alignment, efficiency, and value-driven outcomes. I support product owners, collaborate with cross-functional stakeholders, and champion continuous improvement across web and CMS replatforming initiatives.
  • Advise and support delivery teams on Agile frameworks, including Scrum and hybrid approaches, tailored to project and organisational needs
  • Embed Agile practices to uplift delivery quality, performance, and team adaptability
  • Facilitate focused, outcome-driven planning and agile ceremonies (sprint planning, retrospectives, demos)
  • Act as liaison between technical teams and stakeholders, resolving blockers and aligning priorities with strategic goals
  • Collaborate closely with Product Owners to refine backlogs and prioritise work to maximise business value
  • Manage dependencies and coordinate milestones across projects, enabling seamless cross-team and vendor collaboration
  • Use Agile metrics (velocity, burn downs, release burn ups) to forecast progress and report transparently to senior stakeholders
  • Champion innovation initiatives, empowering teams to improve delivery effectiveness and impact
  • Maintain strong cross-functional relationships to ensure resource alignment and smooth execution across multiple digital products
  • Key Industries and Projects
  • Ecommerce: Replatformed Crown Gifts website onto Kentico 13 with Shippit & Adyen integrations, improving scalability and payments; delivered under budget
  • Healthcare: Led discovery and replatform for ANZ College of Anaesthetists onto headless Kentico, enhancing search, accessibility, and content migration; delivered on time
  • Investments: Delivered strategic digital initiatives for IFM Investors, supporting growth and funding rounds
  • Superannuation: Managed super fund website replatform from AEM to Optimizely with complex Adobe and React integrations, driving smooth delivery

Project Manager | Scrum Master (Fixed Term)

Foxtel Group (Broadband)
06.2022 - 05.2023
  • Led strategic delivery and Agile transformation for key broadband projects within a large telecommunications environment, coordinating cross-functional teams and driving process improvements to accelerate outcomes and customer transitions.
  • Delivered broadband customer price increase project involving complex pricing models and platform integrations with Mulesoft APIs, Salesforce, and Adobe
  • Led cross-functional team across finance, marketing, legal, and tech, ensuring seamless collaboration and on-time delivery
  • Supported Agile adoption (SAFe) in a transitioning org; introduced Scrum, user story mapping, and story point estimation, accelerating delivery by 50%
  • Winner FY23 Q1 TOPs (Technology and Operations) Awards for #OneTeam

Agile Project Manager (Short Contract)

Wellteq (Digital health)
05.2022 - 06.2022
  • Led Agile process evaluation and transformation for a mobile app startup to unlock stalled delivery, establish structure, and build leadership confidence in product development
  • Assessed Agile maturity and delivery workflows through workshops with delivery teams and senior stakeholders to diagnose bottlenecks
  • Introduced Kanban and tailored Agile techniques, improving visibility and cohesiveness, enabling more predictable delivery
  • Identified and managed key risks with stakeholders, supporting informed decision-making and risk mitigation
  • Coached teams on estimation and Agile planning, recommending trade-offs to meet critical timelines and business objectives

Senior Project Manager | Scrum Master

Concentrix Catalyst
11.2020 - 02.2022
  • Led delivery of the next-generation QLiTE Mobile App, consolidating seven legacy apps into a single platform serving 7,200+ frontline officers, enhancing real-time data access and operational efficiency. Recognised for innovation and impact earning Gold and Silver at the Better Future Government Design Awards (see media release)
  • Orchestrated cross-functional teams to deliver user-centred insights, prototypes, and technically compliant solutions integrating multiple systems
  • Delivered critical Domestic and Family Violence (DFV) features within 2 months by leveraging a scalable design system and close collaboration with QPS SMEs and officers
  • Coached Agile principles and implemented data-driven forecasting to improve team capacity, estimation accuracy, sprint planning, and overall delivery predictability
  • Partnered with Product Owners on backlog refinement, prioritisation, dependency management, and release planning for seamless product delivery
  • Managed delivery reporting, invoicing, and governance processes to ensure transparency, financial accuracy, and stakeholder confidence
  • Key achievements:
  • Awarded Certificate of Recognition from QPS for outstanding contribution
  • Concentrix Q4 2021 Value Award winner for performance and value delivery
  • Delivered user research and discovery for a Property Tech client to align product roadmap with user and business needs
  • Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
  • Presented regular status reports to executive leadership, providing insights into progress made toward achieving key milestones.
  • Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
  • Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.

Maternity
09.2019 - 11.2020

Agile Project Manager (Contract) – Direct to Consumer Technology

ITV Television Network
01.2019 - 08.2019
  • Led delivery of multiple high-profile, complex digital projects supporting ITV’s “More Than TV” strategy, coordinating cross-functional teams and third-party suppliers across Web and native app platforms.
  • Collaborated with Product, UX, Agile Delivery Managers and wider ITV departments to deliver highly complex
  • Managed delivery of ITV2 channel launch featuring DRM and Server-Side Dynamic Ad Replacement, scaling successfully for ITV’s highest online audience to date during Love Island premiere
  • Delivered ITV Main channel’s first online HD presence and ITV4 rollout ahead of Rugby World Cup, accelerating deployment threefold through standardised rollout plans
  • Oversaw UI reskin as Phase 1 of Customer Experience uplift across ITV’s digital platforms, supporting Q1 targets
  • Recommended and implemented Agile DSDM framework to balance governance with delivery flexibility, enabling iterative releases and faster decision-making
  • Key Projects:
  • CX uplift supporting ITV’s new “More Than TV” strategy across multiple platforms (Web & App)
  • Multiple Channel and platform Simulcast delivery utilising a new architecture to include DRM, Server-side Dynamic Ad replacement, new APIs and HD ahead of key premieres
  • Manage the product backlog and third-party supplier for ITV’s Viewer Support (Customer) Portal
  • Support Ad server migration by managing the DTC Technical changes and requirements

Previous Roles - Project & Delivery Leadership

Various Permanent and Contract Roles
01.2010 - 12.2018
  • Linius Technologies: Delivered AI video virtualisation pilots across EU/US markets using Scrum/Kanban; implemented streamlined sales to delivery process reducing Sales team overheads by 50%
  • Cheil (Samsung): Managed loyalty app releases for Samsung Members during paternity cover
  • Google (Adecco): Streamlined Google Play Movies & TV workflows (EMEA); aligned operational processes
  • Adstream: Delivered a global automation program across multiple business units; delivered two web apps, APIs, and microservices to modernise internal systems
  • Turner Broadcasting: Rescued a high-risk OTT scheduling integration project; improved governance, reduced risk, and accelerated rollout across EMEA
  • Discovery Networks: Oversaw delivery of web/mobile apps, SVOD/AVOD platforms; built in-house digital team (from 5 to 45+), improved delivery governance, and led launches across iOS, Android, Apple TV, Chromecast, and more
  • Rightster: Program managed 50+ digital campaigns (live/VOD/branded paid media) for fashion, retail, and FMCG brands (e.g. London & NY Fashion Week, Maybelline, Unilever); managed $1M+ budgets with 25% cost savings
  • Skype / Microsoft: Coordinated IT hardware rollout and service continuity for 700+ employees during acquisition, ensuring minimal disruption to business operations
  • RMIT University: Managed cross-functional comms and events delivery, including Open Day and supported PVC & Executive team across strategic and operational projects

Education

Bachelor of Arts - Media Arts

Deakin University
Melbourne
01.2009

Skills

Delivered

  • Web and Mobile Apps
  • Digital Transformation
  • Technical Re-architecture
  • UX/UI & Design Strategy
  • SaaS and PaaS Products
  • CMS/DXPs (Kentico, Optimizely, Umbraco, etc)
  • Process Improvements & Automation
  • Ad-tech & Dynamic Ad Delivery

Through…

  • Agile and Lean Practices
  • Design Thinking
  • Continuous Improvement
  • Stakeholder Management
  • Removing Impediments & Blockers
  • Reporting, Forecasting & Budgets
  • Agile Metrics for Performance
  • Facilitating Events & Workshops
  • Risk Reduction & Analysis

Using…

  • Jira
  • Confluence
  • Miro
  • Trello
  • Smartsheet
  • Google Workspace
  • MS365
  • PPM Software (eg AtTask)
  • Asana
  • AI Tools

Accomplishments

  • Launched first release of next-generation QLiTE mobile app for Queensland Police Service, supporting 7,200+ frontline officers and improving field data access and reporting
  • Awarded Certificate of Recognition from QPS for outstanding contribution
  • Concentrix Q4 2021 Value Award winner for performance and value delivery
  • Winner FY23 Q1 TOPs (Technology and Operations) Awards for #OneTeam at Foxtel
  • Delivered dynamic ad replacement (SSDAI) for ITV’s Love Island, enabling real-time, personalised ad delivery in TV broadcasts simulcast

Certification

  • Leading SAFe 5.1 (PM Partners)
  • Disciplined Agile Scrum Master (DASM) & Senior Scrum Master (DASSM)
  • Professional Scrum Master I (PSM I)
  • Agile Project Management Practitioner (DSDM)
  • PRINCE2 Practitioner

Timeline

Senior Digital Producer – Principal (Build) | Scrum Master

Luminary
05.2023 - Current

Project Manager | Scrum Master (Fixed Term)

Foxtel Group (Broadband)
06.2022 - 05.2023

Agile Project Manager (Short Contract)

Wellteq (Digital health)
05.2022 - 06.2022

Senior Project Manager | Scrum Master

Concentrix Catalyst
11.2020 - 02.2022

Maternity
09.2019 - 11.2020

Agile Project Manager (Contract) – Direct to Consumer Technology

ITV Television Network
01.2019 - 08.2019

Previous Roles - Project & Delivery Leadership

Various Permanent and Contract Roles
01.2010 - 12.2018

Bachelor of Arts - Media Arts

Deakin University

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DANIELA LOGAN