Summary
Overview
Work History
Education
Skills
Timeline
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Daniella Kroser

Sydney

Summary

Commercially minded, creative thinker with a passion for producing strategic and meaningful brand partnerships across social and digital. Looking to join a company that values growth and development and puts social impact and innovation at the forefront.

Overview

9
9
years of professional experience

Work History

CLIENT PARTNER

TIKTOK
08.2022 - Current
  • Brought in more than $26 million in advertising revenue over the past three years at the company, consistently hitting over and above target.
  • Worked through 5 internal restructures which has seen me cover a number of verticals and rep over 150 different clients from Food & Bev, Alcohol, Beauty, Fashion, Pharma, Auto & Tech.
  • My role involves everything from client outreach and daily comms, pitches and large scale presentations, brief response, campaign activation all the way through to back end optimisations, measurement and reporting.
  • Extensive client relationship building across both agency and client direct teams including c-suite and senior stakeholders.
  • Partner with all cross functional teams including brand strategy, content partnerships, marketing science, products and agency leads.
  • Won multiple internal incentives for most bookings of premium products and creator partnerships.
  • Was nominated for Sales Person of The Year in the Media i Awards for my agency relationships.
  • Have extensive knowledge of all elements of digital advertising, self-serve and programmatic platforms.

BUSINESS DEVELOPMENT MANAGER

SOCIAL CHAIN
06.2020 - 04.2022
  • Identified, pitched for and won new business across OMD, PHD and Havas Media
  • Was the lead agency sales person across all gaming brand partnerships
  • Responsible for the entire sales process from brief through to execution
  • Worked closely with wider internal teams to maximize revenue opportunities across our media brands and meet and exceed revenue targets and objectives
  • Responsible for leading and signing the companies first agency trading deal
  • Assisted in developing a social commerce strategy to drive 360 brand partnerships from awareness through to purchase
  • Developed innovative commercial opportunities to take to market based on current trends - podcasts, live shopping, AR experiences, in-game activations

BRAND PARTNERSHIPS MANAGER

SOCIAL CHAIN
03.2018 - 06.2020
  • Prospecting and driving new business across key UK media agencies selling our full suite of advertising opportunities
  • Built strong client relationships with key agency departments - strategy, planning, partnerships and digital
  • Worked alongside data & insights, production, paid strategy, creative and content teams for all campaigns
  • Assisted in the development of Social Chain's display offering and subsequently sold in the company's first display campaign for Activision
  • Sold a range of partnerships across our entire portfolio including gaming, lifestyle, sport, food, fitness and students

ACCOUNT MANAGER

EVOLVE MEDIA
05.2017 - 02.2018
  • Sold display, influencer marketing and performance marketing solutions across an agency and client direct patch
  • Worked with various internal teams through ideation, creation and refinement of brief response, pitching, project management and reporting
  • Worked on campaigns for Aussie Hair, NARS, ASDA, Coty, Bailey's

ACCOUNT EXECUTIVE

ALLURE MEDIA
01.2016 - 03.2017
  • Worked within the commercial team to identify new leads for the business across fashion, beauty, gaming and lifestyle sectors
  • Client direct outreach and face-to-face meetings selling display and advertorials
  • Supported internal teams with campaign management, including post campaign analysis and delivery reports

Education

Bachelor of Media - Public Relations & Advertising

University of New South Wales
01.2015

Higher School Certificate - undefined

Moriah College
01.2009

Skills

  • Creative thinking
  • Social media strategy
  • Strong presentation skills
  • Client management
  • Sales acumen
  • Budget & forecasting
  • Branded & creator content
  • E-commerce
  • Consultative selling
  • Problem-solving
  • Teamwork and collaboration
  • Excellent communication

Timeline

CLIENT PARTNER

TIKTOK
08.2022 - Current

BUSINESS DEVELOPMENT MANAGER

SOCIAL CHAIN
06.2020 - 04.2022

BRAND PARTNERSHIPS MANAGER

SOCIAL CHAIN
03.2018 - 06.2020

ACCOUNT MANAGER

EVOLVE MEDIA
05.2017 - 02.2018

ACCOUNT EXECUTIVE

ALLURE MEDIA
01.2016 - 03.2017

Higher School Certificate - undefined

Moriah College

Bachelor of Media - Public Relations & Advertising

University of New South Wales

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Daniella Kroser