Danielle Abitbol
Perth,Western Australia
Summary
A results-oriented and customer-centric sales executive with over two decades of experience driving lead generation, business growth, and profitability. A versatile professional who excels in strategy development, team leadership, sales and account management, with comprehensive expertise across FinTech, and MarTech, media and communications domains. Proficient in Solution as a Service (SaaS), system integration, and digital transformation. Adept at establishing lasting relationships, understanding client needs, and providing tailor-made solutions for optimal ROI. Adaptable, resilient, and committed to delivering excellence. A meticulous and resourceful sales professional with proven success leading productive teams, controlling budgets, networking to drive growth initiatives, and marketing to maximize brand outreach.
Overview
11
11
years of professional experience
Work History
Sales Manager
PWD
Perth, WA
03.2023 - Current
- Leads the sales team in new client acquisition
- Leveraging our expertise to empower organisations in building powerful brands, captivating customers, and providing tangible outcomes through impactful advertising , branding, and innovative digital solutions
Business Manager
Loyalty App Pty Ltd & Powerhouse Agency
Perth, Western Australia
09.2020 - 03.2023
- Core Responsibilities:
• Leads the development and execution of the sales strategy with a focus on delivering FinTech and MarTech SaaS solutions to businesses
• Fosters strong relationships with internal and external stakeholders while acting as the first point of contact to address enquiries and issues
• Manages the sales lifecycle from initial contact to price estimates, plan capacity discussions, onboarding, and solution delivery
• Provides direction and execution of digital transformations
• Leads both direct (14) and indirect teams (11), ensuring service level agreements, financial targets, and operational deliverables are met
• Keeps abreast of emerging industry trends, consumer behaviours, and the latest technology to drive innovative solutions
Key Achievements:
• Secured $500K in new sales revenue per month with SME's, mid-market and enterprise clients
• Increased revenue by 240% year on year (YoY) across both businesses
• Successfully secured new clients in Mining and resources, Sustainability, Government, Hospitality, Health, Retail, Professional Services, trades and Real Estate sectors
• Played a key role in establishing Powerhouse Agency in September 2021, amplifying merchants marketing initiatives
• Enabled Loyalty App to be recognised as the largest universal digital loyalty app in Australia with 147 independent participating partners
Sales Manager
American Express Global Business Travel
Perth, WA
01.2020 - 09.2020
- Core Responsibilities:
• Ownership and full accountability for client growth, satisfaction, retention and profitability
• Built strong, productive relationships with stakeholders across the entire company and with key client decision-makers - • Led various sales activities from competitor research to lead generation, contract negotiation, forecasting and account management
• Acted as a Subject Matter Expert (SME) supporting the development of tailored programs via Artificial Intelligence (AI), automation, proprietary and third-party technologies
• Displayed a commitment to understanding the client’s business model, needs and objectives to ensure fit-for-purpose solutions are provided
• Increased profitability through a combination of identifying and delivering solutions throughout the pre- and post-implementation processes
• Monitored and tracked account performance while utilising data-led insights to drive process improvement initiatives
Key Achievements:
• Successfully secured $2.4M in new acquisitions within the first 6 months
• Supported clients streamline processes and achieved significant savings
• Maintained a large portfolio of medium to large organisations, including local, trans-tasman and global travel requirements
Manager - Sales & Strategic Partnerships
Loyalty App
Perth, WA
10.2016 - 01.2020
- Core Responsibilities:
• Played a key leadership role supporting a new start-up enter the market which focused on delivering loyalty and payments SaaS solutions
• Led the development and execution of the company’s strategy, including GTM strategy, forecasts and budget
• Managed the sales function from pipeline development to prospecting, proposal design, negotiation, onboarding and account management
• Delivered value to all customers by working with the merchant partner to develop a competitive loyalty program in line with current market insights
• Performed presentations and demonstrations of the loyalty program, articulating technology advancements (QR) and benefits
• Established, coached and managed a team ensuring employees were provided with clear direction, guidance, support and feedback
Key Achievements:
• Acquired 231 new partners within 24 months, exceeding targets by 600%
• Secured 30,000 new members within the first 18 months, exceeding the target of 20,000 by 150%
• Successfully grew the sales, development, and marketing teams by 200%
Acquisition & Account Manager
Reach Local National
Perth, WA
02.2015 - 10.2016
- Core Responsibilities:
• Managed the acquisition and account management process, including customer renewals, retention, and identification of growth opportunities
• Steered business partnering activities to implement full digital strategies for SMEs, enterprises, and large corporate accounts
• Identified accounts at risk of churn while engaging with key stakeholders, determining pain points, and resolving underlying issues
Key Achievements:
• Achieved 133% of sales objective in each revenue stream in 2015, which was considered the first position in WA and 5th position nationally
National Integrated Solutions Manager
Reach Local / Sensis
Perth, WA
02.2013 - 02.2015
- Core Responsibilities:
• Provided leadership to a team of 9 highly skilled digital specialists, driving optimal operational, financial, and customer-related outcomes
• Delivered optimal return on investment (ROI) for customers by utilising proprietary software technology for analysis and decision-making purposes
• Managed the implementation of web presence and web performance solutions through social media platforms and Google AdWords
• Identified growth opportunities with new and existing customers with full oversight of the sales and account management lifecycle
Key Achievements:
• Built the employee's capabilities by developing and implementing training modules for internal sales training
• Achieved an average of 125% of personal targets including 2013 Q2 110$, Q3 115%, Q4 100%, 2014 Q2 110%, Q3 116%, Q4 105%, 2015 Q1 100% and Q2 125%
Education
Bachelor of Business -
California State University
Skills
- Strategic Account Development
- Solution Selling
- Sales Planning
- Business Planning
- National Account Management
- Account Management
- New Business Development
- Strategic Planning
- Key Account Development
- Salesforce
- HubSpot CRM
- CMS
- Google Business Systems
- Microsoft Office Suite
- SaaS
- Analytical
- Critical Thinking
- Communication
- Collaboration
- Negotiation
- Influential
- Problem Solving
- Relationship Building
- Time Management
- Customer Service
- Employee Management
- Budget Administration
- Policy Implementation
- Loss Prevention
Accomplishments
- Sales Excellence Award, Nicheliving I Loyalty App, 2019 & 2021
- Numerous Incentive Trips, Sensis Yellow Pages, 2000 - 2009
- Executive CEO Club Status, Sensis Yellow Pages, 2000, 2005 & 2007
- 1 National Sales Award, Sensis Yellow Pages, 2000, 2002, 2003, 2007
- 1 State Sales Award, Sensis Yellow Pages, 2000 - 2009
References
Available Upon Request
Timeline
Sales Manager
PWD
03.2023 - Current
Business Manager
Loyalty App Pty Ltd & Powerhouse Agency
09.2020 - 03.2023
Sales Manager
American Express Global Business Travel
01.2020 - 09.2020
Manager - Sales & Strategic Partnerships
Loyalty App
10.2016 - 01.2020
Acquisition & Account Manager
Reach Local National
02.2015 - 10.2016
National Integrated Solutions Manager
Reach Local / Sensis
02.2013 - 02.2015
Bachelor of Business -
California State University
Similar Profiles
AAROMAL V KUMARAAROMAL V KUMAR
Intern at PWDIntern at PWD
Thomas MorrisThomas Morris
The Little Mermaid at PWDThe Little Mermaid at PWD
Sattwik SamantaSattwik Samanta
Intern at PWDIntern at PWD
Mulemya KabwataMulemya Kabwata
Heavy diesel fitter at MacaHeavy diesel fitter at Maca
Tafadzwa MukwekwezekeTafadzwa Mukwekwezeke
Pick Packer at Coles Distribution CentrePick Packer at Coles Distribution Centre