Danielle Fletcher
Donvale,VIC
Summary
Dynamic Co-Founder & Brand Manager at Puretan, adept in partnership development and social media engagement, significantly enhanced brand visibility and sales. Excelled in creative direction and team collaboration, fostering key retail relationships and executing impactful marketing campaigns. Skilled in retail account acquisition and relationship building to maintain retail presence and brand growth .
Overview
20
20
years of professional experience
Work History
Co Founder & Brand Manager
Puretan
01.2008 - 08.2023
- Co Founder of Australian made retail self tanning brand , ranged Nationally in key retailers including Myer . Priceline , Big W , and Pharmacy.
- Generated new business leads by establishing partnerships within the industry
- Led a high-performing in store sales team in key retailers , to establish brand growth , key sampling campaigns and in store promotions .
- Boosted sales revenue by identifying opportunities for cross-selling and upselling existing clients.
- Oversaw budget allocation for various marketing initiatives, ensuring optimal return on investment for each project.
- Managed trade show presence, enhancing brand reputation within the retail & salon industry
- Launched successful product promotions, resulting in increased customer engagement and sales conversions.
- Strengthened relationships with key clients through regular communication, networking events, and personalized outreach initiatives.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Enhanced company visibility through effective social media management and content creation.
- Increased client retention rates through proactive account management practices such as regular check-ins and addressing concerns promptly.
- Conducted training sessions for sales teams on new products or services offerings to ensure consistent messaging across all channels.
- Continually maintained and improved company's reputation and positive image .
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Worked closely with PR teams and social media influencers to increase brand visibility.
- Managed Key retail accounts and nurtured relationships with buyers and account managers.
State Visual Merchandiser
Oxford Menswear
01.2004 - 10.2006
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Education
Diploma - Visual Merchandising
RMIT University
Melbourne, VIC12.2003
Bachelor Of Arts - Marketing
RMIT University
Melbourne, VIC12.2002
VCE - Year 12
Box Hill Senior Secondary College
Mont Albert North, VIC12.1997
Skills
- Brand Development
- Account management
- Partnership Development
- Product Management
- Social media and Influencer engagement
- Teamwork and Collaboration
- Excellent Communication
- Relationship Building
- Client Relationship Management
- Customer Relationship Management
- Training and Development
- Professionalism
Timeline
Co Founder & Brand Manager
Puretan
01.2008 - 08.2023
State Visual Merchandiser
Oxford Menswear
01.2004 - 10.2006
Diploma - Visual Merchandising
RMIT University
Bachelor Of Arts - Marketing
RMIT University
VCE - Year 12
Box Hill Senior Secondary College
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