Summary
Overview
Work History
Education
Skills
Personal Qualities
Education Certifications
Creative Experience
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References
Timeline
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Danielle Gawler

Melbourne,Australia

Summary

Dynamic creative professional with over 11 years in customer service and sales management. Experienced artist and children's author with a background in game design, contributing to effective visual storytelling. Known for strong interpersonal skills and emotional intelligence, excelling in environments that require customer interaction and creative solutions.

Overview

2026
2026
years of professional experience

Work History

sales manager

FLG - goodlife and fitness first
prahran , vic
03.2024 - Current

Delivered exceptional service to existing members, enhancing relationships and boosting retention.

Resolved member complaints and managed injury cases with professionalism and diligence.

Negotiated tailored membership contracts to meet client needs while consistently achieving personal KPIs.

Oversaw staff training and development, ensuring team members met budgets and contributed to club targets.

Drove cultural and sales turnarounds across three underperforming health clubs through strong leadership.

Adapted swiftly to fitness industry, leveraging transferable skills to implement positive changes.

Generated leads, engaging with 10 cold prospects daily to encourage gym trials.

Children’s Author & Freelance Illustrator

- Current
  • Authored and illustrated a children’s book, combining narrative and visual elements to communicate big ideas in imaginative ways
  • Created commissioned artwork including album covers, and book illustrations
  • Designed and sold original artwork inspired by myth, nature, and emotion
  • Proficient in both traditional and digital art tools

Store Manager

Strapper Surf
Geelong
- Current
  • Closing/opening the til and store each day, balancing monies and banking whilst dealing with customer complaints, faulty product management (liaising with external companies) and returns/exchanges.
  • Responsible for the stores visual merchandising layout and weekly mannequin changes to stay updated with current fashion trends.
  • Transformed sales through strategic visual merchandising and team leadership.
  • Managing up to 30 staff and configuring monthly staff rosters using Excel spreadsheet, as well as the recruitment and training of new staff.
  • Stock refill, accepting in/sending out stock to other stores whilst implementing the full companies visual merchandising and store cleaning standards.
  • Setting daily/weekly/monthly sales targets and debriefing the team each shift, whilst motivating and providing high levels of energy each day.
  • In addition to managing the Geelong store I assisted the Regional Manager to improve the customer service and store presentation of underperforming stores, which resulted in their targets being achieved.
  • Increased annual turnover by 30% whilst in management. Achieved the highest Christmas turnover recorded in the business’s history.

Volunteer Program Creator & Project Manager

Drummond Ranching
- Current
  • Developed and ran a successful volunteer initiative in a remote farming region.
  • Project managed the creation of a school playground for 300+ children.
  • Navigated logistical challenges in a complex trading environment.
  • Responsibilities included raising funds and assisting in the construction of a school playground for 300 children in the community.
  • Managed over 80 employees, ensuring the successful outcome of commercial crops in a tough trading environment which often had no basic commodities such as cash, food, fuel and agricultural inputs.
  • In addition, livestock management ensuring their welfare was maintained.

Education

Diploma in Game Design -

SAE Institute

Skills

  • Art direction and illustration

Personal Qualities

  • 11 years customer service experience
  • Children’s book author (in development with pegasus)
  • Highly developed interpersonal skills
  • Quick learner/adapts easily to change and constructive criticism
  • Well established problem-solving skills
  • Good at multi-tasking
  • High level of initiative
  • Ability to motivate teams
  • Leadership skills and strong business acumen
  • Attention to detail

Education Certifications

  • Diploma in Game Design, SAE Institute
  • Full Victorian Driver’s License
  • Level 2 First Aid (with CPR) Certificate
  • Responsible Service of Alcohol Certificate
  • Working with Children Certification

Creative Experience

  • Children’s Author & Freelance Illustrator, ongoing, Authored and illustrated a children’s book, combining narrative and visual elements to communicate big ideas in imaginative ways, Created commissioned artwork including album covers, and book illustrations, Designed and sold original artwork inspired by myth, nature, and emotion, Proficient in both traditional and digital art tools
  • Diploma in Game Design, SAE Institute, Gained strong technical foundations in design, visual storytelling, 3D modelling, and interactive experience creation

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  • Availability: Available on request.
  • Driving License: Full Victorian Driver’s License

References

  • Dean Gaskin, Store Manager + East Midlands Area Manager, All Saints, Nottingham, 01159417152, dean.gaskin@allsaints.com
  • Danielle Gawler, Store Manager (since resigned), Strapper Surf, Geelong, VIC, 0455458338, daniellegawler33@gmail.com

Timeline

sales manager

FLG - goodlife and fitness first
03.2024 - Current

Children’s Author & Freelance Illustrator

- Current

Store Manager

Strapper Surf
- Current

Volunteer Program Creator & Project Manager

Drummond Ranching
- Current

Diploma in Game Design -

SAE Institute
Danielle Gawler