Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Danielle Gusmaroli

Danielle Gusmaroli

Surry Hills,NSW

Summary

Senior Journalist with extensive experience in managing newsroom operations and spearheading investigative reporting. Proven track record of enhancing editorial quality and mentoring junior staff. Achieved significant readership growth through innovative content strategies and engaging storytelling.

Talented and knowledgeable about digital media. Shoots, writes and edits engaging productions for online consumption. Successful at creating unique pieces to weave compelling stories.

Overview

25
25
years of professional experience

Work History

Senior Journalist/Investigations

News Corp
Sydney, NSW
06.2016 - Current
  • Award-winning investigative journalist with over 20 years of experience in leading British and Australian national newspapers.
    Demonstrated ability to break news on the frontline, including coverage of Israel-Hamas war.
    Led in-depth investigations and crafted compelling reports for diverse audiences.
    Produced insightful commentary across various platforms, enhancing reader engagement.
    Contributed to successful launch of Daily Mail Online Australia, driving audience growth. Led teams of journalists, directed projects, and conducted in-depth analysis.
    Adept at video and broadcast contributions, effectively bringing stories to life.
    Excelled in delivering timely and impactful journalism under pressure.
    Recognized for excellence in investigative reporting and storytelling.

Senior Reporter

News Corp
Sydney, NSW
06.2016 - Current
  • Senior Reporter Daily Telegraph (News Corp Australia)
    2016- present:
    Investigative Reporter & Foreign Correspondent: Covered the Israel-
    Hamas conflict, reported on the Duke and Duchess of Sussex's 2018 visit to
    Australia. Led in-depth investigations of major crime stories across Australia, Dubai, and Europe.
  • Submitted weekly progress reports on assigned projects to editors.
  • Attended press conferences, events and meetings to report on current issues.
  • Produced multimedia content such as videos, podcasts and photo galleries.
  • Participated in editorial meetings to discuss upcoming project assignments.
  • Wrote feature stories, editorials, and reviews for print and online publications.
  • Generated innovative story ideas that resonated with readership base.
  • Served as a liaison between editors and writers to ensure deadlines were met.
  • Collaborated with other reporters to cover breaking news stories quickly.
  • Traveled extensively within the region to attend conferences or conduct interviews.
  • Provided guidance to junior reporters on writing techniques and story development strategies.
  • Reviewed feedback from readers regarding article content quality.
  • Researched complex topics using a variety of sources including digital databases.
  • Organized raw footage into compelling stories that captured the essence of an event or issue.
  • Created multimedia content such as videos, podcasts, and infographics.
  • Analyzed trends in the media landscape by monitoring competitor coverage.
  • Used social media outlets to connect directly with public.

Europe and London Correspondent

News Corp
London , UK
07.2022 - 09.2024
  • Directed comprehensive coverage of key international events, such as Israel-Hamas conflict and royal milestones.
    Initiated in-depth investigations on major stories to engage audiences.
    Crafted impactful campaigns that shaped public discussion on critical topics.
    Examined complexities of AUKUS trilateral defence pact to enhance understanding.

Senior Showbiz Reporter and Deputy News Editor

Associated Newspapers
Sydney, London
05.2012 - 07.2016
  • Directed team of showbiz reporters to secure exclusive celebrity interviews and features.
    Developed creative content across multiple platforms, sourcing and producing high-quality visuals.
    Ensured accuracy and conciseness of all copy while adhering to editorial standards.

Media Consultant, 3 Monkeys

3 Monkeys
London, London
02.2006 - 12.2011
  • Developed compelling story ideas while assessing potential libel issues.
    Crafted impactful press releases to attract media interest.
    Coordinated multi-channel communication campaigns to meet strategic objectives.
    Repurposed content to enhance media coverage and maximize audience reach.
    Liaised with international editors to secure placements and strengthen relationships.
  • Built relationships with key stakeholders within the organization and external partners and vendors.
  • Assessed new technologies and trends in the industry to keep up-to-date with changes in the market landscape.
  • Assisted in developing promotional materials such as brochures, flyers, posters.
  • Attended conferences, seminars and other events related to media consultancy.
  • Conducted market research studies to understand customer needs and preferences.
  • Provided guidance on compliance issues related to advertising regulations in different jurisdictions.
  • Worked closely with team members to ensure successful execution of all projects.
  • Managed budgeting processes for each client's advertising campaigns.
  • Identified opportunities for collaboration between different departments or divisions when necessary.
  • Prepared reports detailing progress made against objectives set out at the start of a campaign.
  • Planned or directed development or communication of programs to maintain favorable public or stockholder perceptions.
  • Used my press contacts to get stories pubished

General Reporter, Evening Standard

Associated Newspapers
London, London
01.2000 - 12.2004
  • Led global dispatches for breaking news and high-profile events coverage.
    Secured world-exclusive interview with British survivor of Paris Concorde crash.
    Reported major incidents including Paddington train crash, 9/11 attacks, and London bombings.
    Covered the Soham murder trial, providing in-depth analysis and updates.
  • Provided analysis of current affairs based on data collected during investigations.
  • Compiled statistical data from public records when necessary for inclusion in reports.
  • Edited copy to ensure accuracy of information, grammar and spelling.
  • Photographed newsworthy events as needed for use in published material.

Education

Pre entry NCE in Journalism - NCTJ Pre-entry Into Journalism Pre

Lambeth College
London
01-2004

Post Graduate NCE Proficiency in Journalism - Post Grad in Journalism

Lambeth College
London
01-2003

Bachelor of Arts - Politics And History

(Southampton University, UK)
Southampton, Hampshire
01-2003

Skills

  • Investigative reporting
  • Multimedia production
  • Storytelling techniques
  • Data analysis
  • Content creation
  • Audience engagement
  • Team leadership
  • Editorial oversight
  • Networking skills
  • Social media strategy
  • Press relations
  • Press breakdown
  • Human relations
  • Research participant relations
  • Crisis management

Accomplishments

  • Scoop of the year 2005
    (British Press Awards)
  • Staff writer of the year, 2003
    (Eastern Counties
    Newspapers)
  • Feature writer of the year,
    2015 (Newspaper Society
    Press Awards)

Timeline

Europe and London Correspondent

News Corp
07.2022 - 09.2024

Senior Journalist/Investigations

News Corp
06.2016 - Current

Senior Reporter

News Corp
06.2016 - Current

Senior Showbiz Reporter and Deputy News Editor

Associated Newspapers
05.2012 - 07.2016

Media Consultant, 3 Monkeys

3 Monkeys
02.2006 - 12.2011

General Reporter, Evening Standard

Associated Newspapers
01.2000 - 12.2004

Pre entry NCE in Journalism - NCTJ Pre-entry Into Journalism Pre

Lambeth College

Post Graduate NCE Proficiency in Journalism - Post Grad in Journalism

Lambeth College

Bachelor of Arts - Politics And History

(Southampton University, UK)

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Danielle Gusmaroli