Danielle Pardoe

• Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement across multiple digital platforms
• Oversee social media marketing campaigns and content creation for platforms including Facebook, Twitter, and Instagram
• Manage SEO and SEM initiatives to enhance search engine rankings and visibility
• Analyze digital marketing metrics to adjust strategies and maximize effectiveness, achieving a remarkable 14:0 ROAS in Facebook and social media advertising campaigns
• Collaborate with cross-functional teams to align marketing strategies with overall business goals
• Supervise and mentor a team of marketing professionals in executing digital marketing campaigns.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed social media accounts for optimal audience engagement and increased online presence.

• Attended trade shows; managed sales and marketing campaigns
• Handled B2B marketing, sales, and campaign management for domestic and international markets
• Developed and managed the e-commerce website; oversaw SEO, SEM, and Google AdWords campaigns
• Awarded Gold for a patented product at Good Design Australia 2020; recipient of Export Development Market Grant 2021-2023
• Achieved a significant increase in international database and sales growth, adding $7000 in July 2022.
• Established and maintained relationships with key stakeholders.
• Expanded market reach by identifying new business opportunities and implementing targeted marketing campaigns.
• Launched new products or services that filled gaps in the market, generated increased revenue streams, and solidified the company''s position as a leading provider within its industry.
• Optimized internal processes for greater productivity through continuous improvement initiatives that focused on streamlining workflows, leveraging technology solutions, and reducing inefficiencies.

• Led customer research and website development tailored to align with company needs
• Managed digital marketing, including SEO/SEM, email marketing, and Google AdWords campaigns
• Designed company marketing materials and product catalogues, contributing to revenue growth from $3 million to $6 million in three years.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

• Certificate in Web Design
• Certificate in Writing for the Web

Certificate in Natural Resources