Danielle Patterson
Bayswater,WA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 16-year career.
Tenacious manager and Sales person with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets.
Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
24
24
years of professional experience
Work History
Senior Sales Leader
Luxury Escapes
05.2022 - Current
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
National Account Manager
Randstad
11.2021 - 05.2022
- As a account manager my role is to support our key national and local clients and deliver exception service and talent solutions
- Coordinating as resource team to deliver the required client objectives
- Key traits in my role include building relationships with all key stakeholders to achieve outcomes that are meeting client, candidates and internal business needs
- Responsibilities: Business development to attract new clients, Negotiating competitive rates
Account manager
Randstad
09.2020 - 11.2021
- As a account manager my role is to support our key national and local clients and deliver exception service and talent solutions
- Coordinating as resource team to deliver the required client objectives
- Key traits in my role include building relationships with all key stakeholders to achieve outcomes that are meeting client, candidates and internal business needs
- Responsibilities: Business development to attract new clients, Negotiating competitive rates
Regional Sales Manager WA, QLD & Virtual teams
Sta Travel
02.2018 - 08.2020
- As a member of STA’s senior leadership team, I reported directly to the Country Manager
- I was accountable for acquiring new business, P&L optimization, plus service KPI achievements in my states/teams
- Key traits required for this role were: strong leadership and influencing skills, effective communication, a high level of commercial acumen and passion for business development
- My effective relationship management and influencing skills were key to ensuring we exceeded profit targets and commercial product goals
- Responsibilities: Identifying new business opportunities and new business development, Developing and implementing strategic business plans to achieve key commercial outcomes, Building long term relationships with suppliers, clients and colleagues founded on trust, respect, and collaboration, Forming, developing, and managing diverse multifaceted teams to achieve high performance outcomes, Responsible for nurturing business relationships with key industry contacts, suppliers, retail centers, local universities to create new sales opportunities, Mitigate risk to the business through ensuring compliance with regulation, law and policies and procedures were always adhered to.
District sales manager WA
Sta Travel
01.2017 - 02.2018
- I was reporting directly into the Regional Manager, I was accountable for acquiring new business, P&L optimization, and service KPI achievements were met across my WA stores
- Through managing a team of store managers my role focused on staff development & training, sales results & promoting exceptional customer service at all times.
Store manager
Sta Travel
08.2013 - 01.2017
- During this 5-year period I managed multiple stores across WA
- Under my guidance, each store was able to successfully transform from an ailing financial position to one of the top 3 performing branches nationwide in under 12 months
- The performance of the region led to me being recognized by STA leadership and subsequently awarded a coveted spot at our annual global awards
- This success was further complemented by the award of store manager of the year for each recurring year
- Responsibilities: managing stores of up to 7 staff, day to day running of store, staff development & training, sales results & promoting exceptional customer service.
Travel Expert
Sta Travel
11.2012 - 08.2013
- Exceeding monthly sales targets, promoting local utilization of strategic global preferred suppliers, providing exceptional customer service, day to day maintenance of the store
- In this role I exceeded my performance and financial targets in a relatively small timeframe, which ultimately resulted in my promotion to store manager
- Within 6 months I was continually exceeding my threshold by $15,000 per month revenue.
Manager
H&M Hennes Limited
07.2004 - 11.2009
- Managing a team of 35 people I was responsible for the divided brand with an annual turnover of 2.5 million GBP per year
- An indirect sales role with a focus on commercial visual merchandising & Staff development
- As a fast paced flagship store, this role required effective time management skills, effective communication and influence skills to ensure all staff were working effectively to complete all tasks within the required time frame
- This role was ultimately a very ‘hands on’ role and always required the manager to be present on floor, led by example and adaptable to change as per the requirements of the business.
Restaurant manager, Bartender, Chambermaid, functions coordinator & Kitchen hand
The Globe Hotel
07.2000 - 11.2004
- A small family run hotel – throughout my 4 years here I learnt all roles in the Hotel and was highly regarded as a loyal and flexible staff member who could effectively conduct any position within the hotel
- Focus on all sides of hospitality, Customer service, OH&S standards.
Education
National Diploma - Visual And Performing Arts
Exeter College
UK07.2006
Skills
- Developing and implementing strategic business plans to exceed commercial outcomes
- Leading teams engaged in performance based commercial frameworks
- L&D content creation and execution for AU division roll out
- Working closely with suppliers to optimize training & strategy plans to achieve commercial sales goals
- Strong communication to enable effective remote management across Australia
- Talent pipelining to support and promote internal progression
- State-wide recruitment and training of new staff
- Exceptional interpersonal skills and ability to create strong company culture and high staff engagement
- Frequently exceeding sales targets and KPI’s
- Salesforce proficiency
- Amadeus GDS knowledge
Personal Information
Title: Sales & leadership specialist
References
Wayne Nagle, STA Travel Country Manager, 0422088960, Wayne.a.nagle@gmail.com, Simon Bell, STA Travel Head of Sales, 0404135647, simonbell@yahoo.com, Marnie Kalinski, People & Culture Business partner, 0414 541 898, Andrew Turns, Regional sales Manager 2012- 2017, 0403669536, andrewturns@gmail.com, Tom Busby – Grayer, STA Travel UK, Thomasbusbygrayer@icloud.com, Jen Matson, 0416825010, Vianka Xu, 0430211878, Vianka.r.xu@gmail.com, Rebecca Parker, 0438644779, Bec.parker@outlook.com
Timeline
Senior Sales Leader
Luxury Escapes
05.2022 - Current
National Account Manager
Randstad
11.2021 - 05.2022
Account manager
Randstad
09.2020 - 11.2021
Regional Sales Manager WA, QLD & Virtual teams
Sta Travel
02.2018 - 08.2020
District sales manager WA
Sta Travel
01.2017 - 02.2018
Store manager
Sta Travel
08.2013 - 01.2017
Travel Expert
Sta Travel
11.2012 - 08.2013
Manager
H&M Hennes Limited
07.2004 - 11.2009
Restaurant manager, Bartender, Chambermaid, functions coordinator & Kitchen hand
The Globe Hotel
07.2000 - 11.2004
National Diploma - Visual And Performing Arts
Exeter College
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