Danielle Purcell

I returned to work in early 2023 after taking parental leave in 2022 and was appointed as the Clothing World Department Manager. In this role, I applied my previous leadership experience to drive the performance and presentation of a high-traffic shop-floor department. I was responsible for all visual merchandising, product presentation standards, and leading the team responsible for filling, replenishing and maintaining the department. My role required strong leadership, adaptability and a commitment to delivering an exceptional customer experience.

Key strengths demonstrated in this position included:

• Leading and motivating a diverse team
• Managing a high-variety workload and adapting quickly to changing priorities
• Following policy, procedures and compliance standards
• Thinking on my feet to resolve issues and maintain department performance
• Showing ambition, resilience and a strong drive for continuous improvement

I have recently returned to work on reduced hours after having my second child in Sept 2024.

In mid-2021, I stepped into the role of Acting Store Operations Manager. In this position, I was responsible for leading the entire front-end team, including checkout operators, service desk staff and customer greeters, as well as overseeing the back dock team member and administration assistant. My key responsibilities included:

• Leading, coaching and motivating team members to deliver strong service standards and support sales performance
• Assisting with the management of store financial performance, including sales targets, wage control and expense management
• Forecasting, planning and prioritising daily store operations to ensure effective staffing levels and workflow execution
• Implementing loss-prevention initiatives and operational processes to reduce shrinkage and minimise costs
• Overseeing safe, efficient and accurate inventory practices, including stock flow, replenishment and compliance
• Enhancing the overall customer experience by fostering a welcoming environment and ensuring consistent service excellence

• In early 2020, I transitioned into an administration role within the cash office, working closely with the Operations Manager to support daily store operations. My responsibilities included
• Processing invoices
• Investigating cash discrepancies
• Completing daily and weekly financial reports
• Receiving shipments
• Liaising with suppliers

I consistently performed these duties with accuracy, attention to detail, and a strong commitment to operational efficiency. Over my 1.5 years in this role, I developed a solid understanding of store operations and consistently delivered work to a high standard.

• I began at Kmart in 2017 as part time team member. During my first 3 years, I spent time across all areas of the shop floor. I started off assisting at the service desk and front end where I gained a passion for customer service. I then spent some time in the sales departments by maintaining product displays and inventory.