Danielle Shannon

Lead agency-wide digital strategy and innovation, delivering award-winning websites, apps, and campaigns across fashion, retail, government, and lifestyle sectors.

• Defined and executed digital roadmaps that grew client engagement and revenue.
• Built and mentored a cross-disciplinary digital team, fostering collaboration and innovation.
• Established long-term client partnerships, presenting strategies, campaign results, and optimization roadmaps.
• Managed budgets and resources across multi-million-dollar digital portfolios.
• Drove measurable improvements in UX, conversion, and retention through data-driven testing and optimization.
• Positioned the agency as an industry leader by championing innovation and emerging technologies.

Delivered complex digital products and campaigns for government and private-sector clients.

• Scoped, costed, and delivered projects end-to-end, balancing budgets and deadlines.
• Acted as the lead client partner, translating technical details into clear, actionable strategies.
• Oversaw external vendors and internal creative and technical teams to deliver seamless experiences.
• Conducted user testing, prototyping, and consumer research to inform strategic direction.

Directed large-scale e-commerce builds for retail brands, optimising UX and driving online growth.

• Delivered omnichannel experiences with full POS and CRM integrations.
• Increased client revenue through A/B testing, conversion optimisation, and SEO improvements.
• Managed stakeholder relationships, budgets, and technical roadmaps across multiple CMS platforms (Magento, Drupal, Shopify).