Danielle Stewart

• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Created and strengthened client brand messaging.
• Used data analytics to track lead generation campaigns to improve quality and ROI.
• Worked with graphic designers and writers to establish theme and tone for content.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic and leads.
• Coordinated with design and media teams to develop high-quality creative assets.
• Worked with platforms such as wordpress, mailchimp, SEM Rush, keyword planner, asana, zoho, meta, google analytics, google ads
• Developed, executed and oversaw paid ad campaigns (for social and google)

Achievements:

• Improved organic website growth for many clients through development and implementation of SEO strategies.
• Recruited and hired capable team members to add value and diverse skills set to marketing department (have never had a bad hire)

• Led My Word's brand strategy by developing a new tone & brand guide that was tested upon launch, increasing brand awareness by 20%
• Understood market segmentation through market research initiatives
• Delivered all marketing campaigns & strategies (including collaborations, events, promotions) within strict timeframes
• Online content creation including, blogs, social media posts & EDMs
• Client Relationship Management
• Online advertising experience (eg: google & facebook ads)
• Measured and reported on the performance of marketing campaigns (learning from each one)
• Managed and adhered to tight budgets and resources
• Managing staff in a supportive & empathetic way
• Created and launched go-to market strategies for all consumer products and services

Achievements:

• Managed the strategic thinking to reach the identified target audience 'avatars' through market research, leading to targeted ad campaigns
• Grew the online following to over 2,000 in 12 months through tailoring the content to encourage engagement from our target market
• Created a re-engagement strategy by utilising email marketing. This led to product purchasing at a 20% conversion rate
• Fostered a supportive, fun, warm and productive team culture

• Worked with different brands to develop their story of who they are and why they care. Then working to ensure their story was known by all staff and applied (walk the talk)
• Project Managed Collective Impact & Team Development events for clients, ensuring for seamless execution and impact
• Facilitated fun & dynamic Team Builds for corporate clients
• Managed the development of all collateral needed for an event (advertising, communications, invitations and participant materials)
• Executed content creation for website, quarterly blogs & videos
• Created presentations and pitches to corporate, government & not-for-profit clients

Achievements:

• Assisted with the development, communications, marketing and event management for the 'Geelong ICE Fight' movement
• Developed the branding, communications of the 'Together We Can' campaign
• Led the new RYP brand & website execution in 2015

• Worked & delivered to tight deadlines with immense public pressure
• Developed clear communications
• Used big picture thinking to deliver over & above assistance and notifications to stakeholders and colleagues
• Deployed critical, analytical and strategic thinking to problem solve the daily transport issues that occurred
• Built & nurtured relationships with external contractors and clients such as TFL (Transport for London), Stagecoach and UPS

Achievements:

• Led a high-performing team to receive the "star of the Bus Systems delivery" recognition

• Approved all promotional pricing for different customers and uploading the prices onto Pronto
• Analysed sales tracking and producing weekly sales reports by item, customer and state
• Collaborated with all category managers to decide on particular items and costs for catalogues
• Worked with the design team to produce the bi-monthly catalogue and other marketing collateral
• Produced daily Inventory reports
• Built & nurtured relationships with the customer service & sales teams

Achievements:

• Assisting the Managing Director in the market research for the power tools market & its trends

• Designed marketing plans for 2008, 2009 and 2010
• Managed client hospitality at The Australian Tennis Open 2009 & 2010
• Coordinated of the Client Relationship Programs at the Spring Racing Carnival 2008, 2009, 2010
• Developed marketing initiatives, which promoted opportunities, boosted sales and closed deals
• Partnered brand executives to develop marketing and execute marketing initiatives that align with the achievement of agreed objectives
• Developed relevant communications to address specific customers (EG: IT managers and C-level executives)

Achievements:

• Nominated for an internal Marketing award