Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Leadership Experience
Websites
Timeline
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Danny Lin

Brisbane,QLD

Summary

Project Manager with a strong foundation in data analytics, digital marketing, and ESG research. Experienced in leading cross-functional initiatives, supporting system implementations, and optimizing social advertising strategies. Proficient in SQL, Power BI, and Google Analytics, with demonstrated success in stakeholder communication, risk assessment, and agile project delivery. Holds an MBA and a Master's in Information Systems. Detail-oriented, deadline-driven, and passionate about driving responsible business practices and sustainable outcomes.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Retail Assistant

Uniqlo Australia
Brisbane, QLD
10.2024 - Current
  • Engaged with customers and collaborated with team members to strengthen teamwork and enhance service efficiency, fostering a supportive and effective work environment.
  • Addressed customer inquiries and resolved issues promptly, ensuring a smooth and enjoyable shopping experience.
  • Utilized the internal database to plan product layout and sales strategies, contributing to achieving sales goals.
  • Stocked shelves and supplies and organized displays to focus customer attention on specific items.

Digital Marketing Specialist

Aurorae Jewelry Taipei
07.2021 - Current
  • Managed 15 Meta and Instagram ad placements monthly, resulting in a 60% increase in monthly page views.
  • I arranged a 7-day Valentine's Day project, spending only 40 AUD and getting over 2,500 interactions on Facebook.
  • Created a 70% increase in viewers month-to-month by developing a working knowledge of Google Analytics.
  • Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits by Google Analytics.

Project Management Intern

Chatstat Australia
Brisbane, QLD
04.2023 - 07.2023
  • Investigate the app market by analyzing customer segments, and industry competitors.
  • Supported the development of user stories, ensuring alignment with overall project goals and objectives.
  • Contributed to risk assessment activities by identifying potential issues and suggesting mitigation strategies.
  • Facilitated communication between technical teams and end users during system implementation projects.

Data Analyst Intern

Big Data Co., Ltd Taipei
09.2021 - 06.2022
  • Utilized a model to conduct Taiwan price research with over 10,000 data points by collecting data from the government database, defining factors of house price changes, and analyzing stakeholders.
  • Implemented advanced data analytics techniques to track the marketing campaigns related to different industry research topics, such as ESG issues and credit cards, resulting in a 20% increase in ROI for the company.
  • Using advanced Excel functions and Power BI to create visually appealing data dashboards, increasing data comprehension among team members by 40%.

Education

Master of Business - Information System

The University of Queensland
Australia
06.2024

Master of Business Administration - Marketing

Tamkang University
Taipei
06.2022

Skills

  • Python
  • R
  • SQL
  • BPMN 20 (UML)
  • RapidMiner
  • Power BI
  • Tableau
  • Google Analytics
  • Meta Ads Manager
  • Excel (Pivot, Lookup)

Certification

  • Completed a simulation focused on advising a hypothetical social media client as a data analyst at Accenture
  • Cleaned, modeled, and analyzed seven datasets to uncover insights into content trends to inform strategic decisions
  • Prepared a PowerPoint deck and video presentation to communicate key insights for the client and internal stakeholders

Accomplishments

  • Generating plans for a 1-month and 3-month Minimal Viable Product (MVP)
  • Interactions with our clients and stakeholders to understand their demands and problems
  • Conducted industry analysis and revenue streams in the AI medical industry in India
  • 1st place out of 40 groups in Dell's hackathon

Leadership Experience

  • UQ Graduate Union of Taiwanese Student Australia, Activity Leader, 04/01/23, 04/30/24, Collect preferences through social media and establish event structure and budget. Successfully reached the expected number of people for the event.
  • Management Science Student Association Taiwan, Treasurer Team Leader, Develop a year-round event budget, manage student union cash flow and collaborate with other student unions., Conduct Balance Sheet to let members know how funds are used.

Timeline

Retail Assistant

Uniqlo Australia
10.2024 - Current

Project Management Intern

Chatstat Australia
04.2023 - 07.2023

Data Analyst Intern

Big Data Co., Ltd Taipei
09.2021 - 06.2022

Digital Marketing Specialist

Aurorae Jewelry Taipei
07.2021 - Current

Master of Business - Information System

The University of Queensland

Master of Business Administration - Marketing

Tamkang University
Danny Lin