Dante Di Paolo
Melbourne
Summary
Dynamic marketing leader with proven expertise in launching Ford's flagship vehicles and transforming Lowville into a high-profile brand. Excelled in multi-channel marketing strategies and stakeholder engagement, demonstrating exceptional skills in Search Engine Optimization and internal communications. Achieved significant enhancements in campaign success and customer engagement through innovative marketing solutions.
Overview
7
7
years of professional experience
Work History
Product Marketing and Launch Specialist
Ford Motor Company
02.2024 - Current
- Product marketing and launch specialist for the Ranger Super Duty
- Evaluated and analysed the success of various marketing campaigns and offered valuable feedback and insights for improvements of future initiatives.
- Collaborated across departmental lines to develop and refine marketing initiatives and product launches.
Marketing Communications Analyst
Ford Motor Company
02.2023 - 02.2024
- Development and execution of multi-channel marketing strategies for Ford Everest, Mustang, Mustang Mach-E, Puma and Escape.
- Marketing communications lead for All-New 2024MY Mustang price and spec reveal - combining customer understanding and product knowledge to create engaging marketing material for Mustang enthusiasts and new target demographics.
- Managing content development and marketing strategy for the Everest Adventure Guide, a series of advertorial articles designed to reaffirm Everest’s status as the ultimate road trip vehicle.
- Supporting the development of insight-led marketing communications content for the Australian launch of Mustang Mach-E.
- Responsible for event planning and on-the-ground execution of nameplate-related activations at the Australian Grand Prix, V8 Supercars and AFL.
- Management of ford.com.au webpages to ensure ongoing customer engagement, page accuracy and compliance.
- Supporting management of Ford’s marketing vehicle fleet.
Marketing Analyst - Mechanical Parts
Ford Motor Company
02.2022 - 02.2023
- Supporting coordination and execution of fixed and variable marketing activities for Ford Trade Club customers.
- Assisting with the development of a catalogue rationalisation strategy for Omnicraft, Ford’s all-makes part brand.
- Managing the creation of concise Dealer Bulletin communications for quarterly Ford Trade Club promotions.
- Managing the redevelopment of Ford Trade Club’s SEO and website strategy.
- Assisting field staff with Dealership queries regarding part status, applicability and availability.
- National Sales Centre lead for International Women’s Day celebrations.
Communications Officer
Melbourne University
05.2020 - 02.2022
- Description of role as a communications officer
Marketing & Communications Intern
University of Melbourne
05.2020 - 02.2021
- Description of Marketing & Communications Intern position.
Marketing Manager
Lowville
03.2018 - 02.2022
- - Establishing managerial and financial governance frameworks which have proven instrumental in Lowville’s transformation from a small startup into a profitable and high-profile fashion label.
- Liaising and negotiating with with overseas and local supply chain partners to ensure the delivery of high-quality garments to customers.
Education
Bachelor of Commerce - Marketing And Management
Melbourne University
Parkville, VIC11-2020
High School Diploma -
St Kevin's College
Melbourne, VIC11-2017
Timeline
Product Marketing and Launch Specialist
Ford Motor Company
02.2024 - Current
Marketing Communications Analyst
Ford Motor Company
02.2023 - 02.2024
Marketing Analyst - Mechanical Parts
Ford Motor Company
02.2022 - 02.2023
Communications Officer
Melbourne University
05.2020 - 02.2022
Marketing & Communications Intern
University of Melbourne
05.2020 - 02.2021
Marketing Manager
Lowville
03.2018 - 02.2022
Bachelor of Commerce - Marketing And Management
Melbourne University
High School Diploma -
St Kevin's College
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