DANWEI ZHANG
Kingsford
Summary
Experienced and innovative professional with a strong background in media operations, content creation, and community engagement. Skilled in managing digital platforms, orchestrating events, and fostering meaningful cultural connections. Passionate about enhancing student life and cultivating inclusive communities. Seeking to contribute expertise and enthusiasm to the role of Social Officer at UNSW College.
Overview
10
10
years of professional experience
Work History
Content Creator
Self-Media
01.2021 - Current
- Established and managed a successful personal media platform with nearly5,000 subscribers
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Produced culturally relevant content tailored to diverse audiences, leveraging platforms like WeChat and Weibo
- Designed and implemented community engagement strategies to boost participation and retention
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
User Operations Manager Intern
Qinghai Zhiqing Information Technology Co., Ltd.
03.2024 - 09.2024
- Coordinated user engagement initiatives, fostering a vibrant and inclusive online community
- Strategized and executed campaigns to enhance participation, including cultural and thematic events
- Developed and managed a volunteer program, including recruitment, training, and recognition initiatives
- Plan and execute 5 to 6 events each quarter.
Social Media Specialist
Beijing Oumeisi Educational Technology Development Co., Ltd.
10.2017 - 01.2019
- Manage the company's official WeChat account and Xiaohongshu platform, curating engaging content to drive audience growth. Publish community posts with an average of 8,000+ reads and 100+ interactive messages per month.
- Planned and implemented online campaigns to promote brand visibility and maintain a consistent social media presence.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Web Editor & Social Media Manager – Education Department
Beijing Sina Corporation
06.2015 - 09.2017
- Edited and managed content for the Postgraduate Education channel, gaining expertise in news gathering and curation
- Complete the editing, rewriting, and proofreading of 10 articles per week.
- Organized and executed offline conferences, fostering engagement with target audiences
- Operated the Sina Education Weibo account with over a million followers at that time, crafting content strategies to boost engagement and follower growth
- Monitored trending topics to develop timely and impactful thematic campaigns
Education
Juris Doctor (JD) - Law And Justice
University of New South Wales (UNSW)
Sydney, NSW01.2028
Master of Arts - Global Media And Communication
University of Leicester
Leicester，UK11.2020
Bachelor of Arts - Chinese Language and Literature (Comparative Literature Studies)
Yunnan University
Yunnan,CHINA06.2015
Skills
- Event Management: Expertise in planning, promotion, logistics, budgeting, and post-event evaluation, ensuring the successful execution of impactful events
- Community Engagement: Proficient in designing and implementing inclusive programs that promote cross-cultural understanding and foster a sense of community
- Language Proficiency: Fluent in English and Mandarin, with strong communication skills in both languages Basic proficiency in Cantonese and Japanese for listening and speaking
- Technical Proficiency: Skilled in Office365 and experienced in leveraging social media platforms such as WeChat, WhatsApp, and Little Red Book for engagement and outreach Proficient in video editing using Adobe After Effects, Adobe Premiere, and CapCut to create compelling content for digital platforms
- Cultural Competence: Comprehensive understanding of cultural diversity, with the ability to design and execute programs tailored to the needs of varied audiences
Awards
Outstanding Staff – Yunnan University Student Union,2011,
Best Organizer – Yunnan University Student Union,2012,
Excellent Student Leader – Yunnan University,2013,
Second-Class Scholarship – Yunnan University,2013-2014
Timeline
User Operations Manager Intern
Qinghai Zhiqing Information Technology Co., Ltd.
03.2024 - 09.2024
Content Creator
Self-Media
01.2021 - Current
Social Media Specialist
Beijing Oumeisi Educational Technology Development Co., Ltd.
10.2017 - 01.2019
Web Editor & Social Media Manager – Education Department
Beijing Sina Corporation
06.2015 - 09.2017
Juris Doctor (JD) - Law And Justice
University of New South Wales (UNSW)
Master of Arts - Global Media And Communication
University of Leicester
Bachelor of Arts - Chinese Language and Literature (Comparative Literature Studies)
Yunnan University
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