Darby（Dongyuan） Yang

Content & Communication Management

• Directed the development of the Driver Communication Column, overseeing content strategy, positioning, and productization.
• Built and maintained the VOC (Voice of Customer) system, integrating feedback from over 10 business units and 30 issue categories to support nationwide optimization.
• Developed a business language and knowledge base to enhance internal communication between customer service and related teams.

Project & Training Management

• Coordinated and executed the “2022 Honorary Driver” project, ensuring effective cross-channel communication.
• Designed and implemented Didi Class online and offline training programs, managing suppliers and production quality, increasing learning participation by 10%.
• Improved driver satisfaction (NPS) and problem-handling efficiency to 90% through the VOC feedback loop.

Content & Marketing Operations

• Managed content operations for original IPs on new media platforms; tracked progress, adjusted strategies based on performance data, and improved user engagement.
• Explored and executed commercialization opportunities for content columns, turning IP assets into profitable products.
• Developed content rating standards and implemented targeted operational strategies to optimize resource use.
• Coordinated MCN and Bilibili operations, achieving 1M+ video views and 1M new followers in 2021.
• Organized online and offline community events based on IP content, encouraging user-generated content and driving over 1,000 high-quality posts within six months.

Project & Campaign Management

• Independently managed large-scale auto show projects, overseeing project goals, content planning, and execution to enhance brand visibility and industry reputation.
• Produced high-performing promotional videos with over 5M views, helping auto show campaigns reach top industry traffic rankings multiple times.