Taylor Lyon
Paddington,Australia
Summary
Innovative Social Media Manager recognised for high productivity and efficient task completion. Possess specialised skills in content creation, audience engagement, and analytics interpretation. Excel in communication, creativity, and adaptability, ensuring success in fast-paced social media environments.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Bashful Group
Potts Point, NSW
01.2023 - Current
- In partnership with the broader Bashful Creative Agency team, I have the privilege of managing several well-known brand accounts including Laser Clinics (AUS, NZ & UK), Chargrill Charlie’s, Schwarzkopf Professional, Vintage Cellars, in-house Instagram account and InStyle Magazine. As the Social Media Manager, my role consists of project managing our client’s social identity from idea conception to fruition, aligning with their brand objectives and executing effective social media campaigns.
- Wrote social media content to increase engagement with customers.
- Tracked and analyzed social media and online marketing initiatives.
- Posted new content for products and services when managing marketing and release calendars.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Supported SEO initiatives to improve content, keywords, and branding.
- Created social media marketing strategies, and oversaw the management of accounts.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Collaborated with other departments to ensure brand consistency across all channels.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded promptly.
Social Media Coordinator
By Amica
Sydney, NSW
07.2022 - 12.2022
- Wrote social media content to increase engagement with customers.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Created social media marketing strategies and oversaw management of accounts.
- Posted new content for products and services when managing marketing and release calendars.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Kept tabs on what competitors were posting on social media channels through dedicated research skills.
- Engaged with and responded to online audience through relevant comments.
- Calculated impressions to report results of marketing campaigns.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Corresponded with social media clients to utilize positive feedback and posts to better promote brand.
- Tracked and analyzed social media and online marketing initiatives.
- Developed and implemented strategic social media marketing plans.
- Posted after hours and on weekends.
Community Nurse
My Home Care
Terrigal NSW / Melbourne VIC, NSW
02.2020 - 07.2022
- Performed preliminary evaluations of patient conditions, administering physical examinations and asking questions regarding mental health and lifestyle factors to report to physicians.
- Supported clients' social, physical and emotional needs to help integrate into local community.
- Tracked client behaviors, daily activities, new skills and notable incidents for documentation purposes.
- Helped clients develop coping mechanisms, technical abilities and job skills.
- Drove and accompanied clients to appointments, shopping and special events for safety and companionship.
- Lifted, moved and adjusted clients to ambulate individuals for diverse needs.
Social Media Content Creator/ Coordinator
In2Performance
Melbourne, VIC
11.2021 - 05.2022
- Posted useful, creative and timely content on social media, blog and website.
- Planned, produced and edited video projects to maximize engagement.
- Utilized editing and photography tools to enhance storytelling.
- Curated content for social media platforms.
- Used data analysis and reporting tools to identify customer insights and optimize content performance.
- Collaborated with social media managers to define channel content needs.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Proposed creative ideas to engage followers with different content types and formats.
- Coordinated with marketing team to drive messaging and promote current campaigns.
- Studied target audience and business offerings to devise effective call-to-action copy.
Administrative Assistant
Claude Group
Sydney, NSW
02.2019 - 05.2019
- Developed administrative processes to achieve organizational objectives and improve office efficiency.
- Managed physical and digital files, monitored spreadsheets and updated reports to coordinate project materials.
- Directed customer communication to appropriate department personnel.
- Organized both physical and digital files and updated reports to coordinate project materials.
- Answered phone calls and emails to provide information, resulting in effective business correspondence.
- Maintained accurate department and customer records.
- Responded effectively to sensitive inquiries or complaints.
- Managed office duties, ordered materials, organized workspaces, answered emails and made phone calls.
- Greeted visitors or callers to handle questions or direct to appropriate staff.
- Obtained scanned records and uploaded to database.
- Responded to inquiries via email, telephone and social media platforms.
Personal Assistant /Content & Social Media Manager
Olive Et Oriel
Central Coast, NSW
06.2018 - 05.2019
- Tackled and addressed top-level, high-priority issues with professional administrative discretion.
- Revised and maintained master calendar to coordinate meetings across multiple time zones.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Made travel arrangements to provide executives seamless and travel policy-approved business trips.
- Prepared invoices and drafted memos for executives.
- Developed and implemented strategic social media marketing plans.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Used editing and graphic design tools to create content and visuals for social channels.
- Engaged with and responded to online audience through relevant comments.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
Education
Diploma - Graphic Design
Billy Blue College of Design
Sydney11.2021
High School Certificate -
St Joseph's Catholic College
East Gosford09.2016
Skills
- Brand Promotion
- Social Content Publishing
- Verbal and Written Communication
- Search Tracking and Reporting
- Overseeing Keyword Placement
- Relationship Building
- Generating Brand Awareness
- Market Research and Analysis
- Brand Development
- Social Media Marketing
- Social Media Management
- Client Relationship Management
- Digital Content Platforms
- Channel Growth Tracking
- Microsoft Office
- Writing and Editing
- Audience Engagement
- Content Development/ Curation
- Time Management
- Adobe Creative Suite
- Branding Campaigns
- Internet Marketing
- Food and Beverage Service
- Liquor, Wine and Food Service
- Dining Customer Service
Timeline
Social Media Manager
Bashful Group
01.2023 - Current
Social Media Coordinator
By Amica
07.2022 - 12.2022
Social Media Content Creator/ Coordinator
In2Performance
11.2021 - 05.2022
Community Nurse
My Home Care
02.2020 - 07.2022
Administrative Assistant
Claude Group
02.2019 - 05.2019
Personal Assistant /Content & Social Media Manager
Olive Et Oriel
06.2018 - 05.2019
Diploma - Graphic Design
Billy Blue College of Design
High School Certificate -
St Joseph's Catholic College
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