Accomplished leader with a proven track record, enhancing operational efficiency and fostering strategic partnerships. Skilled in sales leadership and collaborative relationship management, I have driven significant market expansion and organisational growth through innovation and creativity. Achieved notable business growth, demonstrating expertise in the fitness industry and consumer electronics.
Overview
30
30
years of professional experience
Work History
Non-Executive Director - Board Member
Bicycle Industries Australia
, Australia
05.2023 - Current
Strategic Leadership: Directed BIA initiatives, setting short- and long-term goals to enhance the local business environment.
Stakeholder Engagement: Acted as a key liaison between businesses, government, and community groups to drive collaboration and advocacy.
Financial & Budget Management: Contributed to budgeting and resource allocation, ensuring sustainable funding and impact for BIA projects.
Policy Advocacy: Provided input on local policies and development projects to align with business interests and community growth.
Conflict Resolution: Addressed and mediated concerns within the business community, fostering a positive and cooperative environment.
Sub Committee Chairman: E-Bike policy and legislation
Non-Executive Board Member
Healthy Workplaces Charity Foundation
Brisbane, Australia
01.2020 - Current
Strategic Leadership & Advocacy: Provided direction and oversight for initiatives aimed at improving workplace health and wellness, influencing policy, and advocating for employee well-being.
Program Development & Implementation: Led the design and execution of workplace health programs, including mental health support, ergonomic improvements, and wellness initiatives.
Partnership Building: Collaborated with corporate partners, healthcare providers, and government organisations to promote workplace wellness best practices and resources.
Community Engagement & Outreach: Engaged with organisations to raise awareness and increase participation in workplace health programs and initiatives.
Financial Oversight & Fundraising: Assisted with fundraising efforts and financial management, ensuring the foundation’s sustainability and the successful delivery of wellness initiatives.
General Manager
FE Sports Australia and New Zealand
01.2019 - Current
Company Overview: a leading distributor in the cycling and fitness industry
Lead the overall operations, strategy, and growth initiatives for FE Sports, a leading distributor in the cycling and fitness industry
Oversee all aspects of the business, including sales, marketing, logistics, and customer service
Spearheaded the development of strategic partnerships, strengthening the company’s market position in Australia
Achieved significant business growth through innovative sales strategies and market expansion efforts
A leading distributor in the cycling and fitness industry
National Sales Manager, VP Sales
FE Sports
07.2017 - 01.2019
Directed the sales division, focusing on the development and enhancement of strategic partnerships
Leveraged over two decades of industry experience to accelerate FE Sports’ position as a leading distributor
Implemented sales strategies that resulted in increased market share and revenue growth
National Sales Manager, Consumer Electronics
FE Sports
05.2017 - 07.2017
Developed and executed sales and marketing strategies for ‘SHOKZ’ Bone Conduction Headphones
Managed brand presence across multiple digital platforms, enhancing market penetration
Business Development Key Account Manager
Pioneer Electronics
11.2013 - 04.2017
Company Overview: (Melbourne)
Managed key accounts and distributors for cycle sports, mobile electronics, and OEM partners
Drove business development initiatives that resulted in significant growth in key markets
(Melbourne)
Senior Account Manager - Mobile Electronics
Pioneer Electronics
12.2012 - 11.2013
Company Overview: (Brisbane)
Managed key relationships and sales activities for mobile electronics products
(Brisbane)
Director - Wholesale Distribution, Owner Operator
MIBOX Solutions
06.2010 - 12.2012
Led operations, sales management, and forecasting for a wholesale distribution business
Optimized supply chain processes to improve efficiency and profitability
Director, Owner Operator
BIGBIZ Agencies P/L
07.2007 - 12.2012
Directed sales management activities, leading the company’s growth and market presence
Handled OEM sales, building strong relationships with key clients and partners
Education
Mini MBA -
Australian Institute of Management
Directors & Finance Certificate -
Australian Institute of Management
Skills
Effective Sales Leadership
Client Relationship Development
Strategic Account Management
Collaborative Relationship Management
Sales Trend Analysis
Operational Efficiency Oversight
Effective Team Leadership
Guidance and Mentorship
Competitive Analysis and strategy
Integrated Marketing Strategy
Innovation and creativity
Diversity and inclusion
Data-driven decision making
Corporate governance
Organisational growth
Brand Development
Boardmemberships
Bicycle Industries Australia, Australia (Remote), Board Member, 05/23, Present, Contribute to strategic decisions and industry advocacy efforts as a board member.
Tour de Office Foundation, Brisbane, Queensland, Australia, Executive Board Member, 01/20, Present, Support the foundation’s mission and oversee key initiatives as an executive board member.