Darren Harry OAM

• Founded EGP Energy Solutions and led the company from inception to become a national leader in the renewable energy commercial solar market.
• Successfully grew the company from $1 million to $5 million in revenue within the first three years of operation, demonstrating strong entrepreneurial leadership and strategic planning.
• Established key relationships and oversaw large-scale commercial renewable projects in every state in Australia, contributing to the company's rapid growth and market dominance.
• Developed innovative marketing strategies and initiatives, including a unique platform allowing clients to showcase their positive environmental impact, enhancing brand value and market presence.
• Prioritized customer satisfaction and education, leveraging extensive knowledge and passion for renewable energy to provide tailored solutions and navigate the volatile energy market.

• National Sales & Marketing: Primarily focused on planning, coordinating and implementing marketing strategies for educational software “MyEDiary” to businesses, public schools, private schools, universities and registered training organisations, and coordinating new business development activities across Australia and New Zealand.  Increased gross sales by 307% to $4,000,000 annually and expanded the customer base by over 300% to more than 700 clients across Australia and New Zealand in just 3 years, starting from a base of gross annual sales at $1,300,000 and approximately 230 clients after 12 years of operating.  Greatly improved profitability by reducing overall costs by over 33%, championing the move to send all production and printing activities offshore to South Korea – negotiated a new supply agreement.  Implemented new sales strategy, marketing policy and promotional strategy that positioned MyEDiary as the leading producer and supplier of Student diaries both in print and electronic forms in Australia.  Negotiated and secured key long-term conference and sponsorship deals that will underpin progressive growth and maximise product exposure over the medium to long term. New Business Development: Drove new sales growth across Australia and New Zealand by generating new leads, improving follow up and building strong relationships with key decision makers in educational institutions, employing solutions selling techniques and outstanding customer service and negotiation skills to close deals.  Directed national sales and marketing activities, set sales targets and marketing strategy, and used market data to devise promotional strategies and make decisions on pricing and product development.  Established key software integration partners as part of the overall sales and marketing strategy ensuring regular contact with key decision makers and high levels of customer service
•  Oversaw performance management and trained of sales personnel providing clear strategic direction guidance and acting as a mentor to optimise individual and team performance.  Analysed sales data using QuickBase CRM to review marketing effectiveness and sales performance to set targets, and to prepare detailed forecasts and reports outlining overall sales performance.  Travelled each month throughout Australia and New Zealand to develop new business and maintain strong relationships with customers, integration partners and sales team members.  Acted as the “face of the business” speaking at numerous education conferences and public events.
• Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.

• New Concept Advertising: In charge of marketing strategy development and implementation to establish a new direct advertising concept for B2C marketing. The concept is a direct advertising space designed as a magazine or compendium to target “New Home Movers” and convert them to valued clients.  In the first year, developed and implemented a marketing strategy and sales plan that delivered major clients such as Coles, Retravision, City Farmers, Windscreen Obrien and Auto Masters for business.  Cultivated the customer base from virtually nothing to more than 250 customer across Australia, and personally delivered over $1,200,000 in year one with total sales over $2,000,000 by end of year two.  Coordinated sales team and business development activity, oversaw distribution, monitored budgets, trained personnel, and prepared reports and sales forecasts.  Planned, coordinated and implemented sales and marketing operations, setting sales and marketing strategy, and using business data to devise promotional strategies.  Identified the organisation's strengths and weaknesses, and responded positively to changes and threats in the business.  Managed distribution channels effective; monitored sales; and made make decisions on pricing, packaging and product development.  Managed business activities associated with identifying new markets and sources of revenue, and building and maintaining business relationships in line with business strategies and objectives.  Oversaw customer service operations, such as after-sale service and feedback; supervising customer service staff; planning, implementing and developing customer service policies; ensuring compliance with established product and service quality standards; and working to maintain good customer relationships.

Property Sales & Marketing: Responsible for selling residential and commercial on behalf of the owners, which involved liaising with prospective clients, appraising and listing properties for sale, managing inspections, and drawing up legal documentation such as Contract of Sale of Real Estate.  Over the two (2) year period, sold more than 100 properties ranging from $450,000 to $1,000,000 each to achieve property sales in excess of $55,000,000 and sales commissions upwards of $2,000,000.  Worked closely with stakeholder to supervise the property sales teams, handle customer relations and marketing; coordinate property evaluation and inspection; conduct sales; and prepare documentation.  Supported the real estate business owners by overseeing all business activity including the activities of sales representatives and property managers during times of annual and personal leave.  Assisted in managing the agency's trust accounts and ethical and legal compliance, as well as carrying out the duties under the direction of the Real Estate Agent when required.  Coordinated and managed property and commercial tasks relating to residential and commercial tenancy and lease management matters and commercial concessions and licences, when required.  Assisted the Real Estate Agent, Property Sales and Property Management teams with administration duties, including report preparation, customer service and the preparation of marketing collateral