Darren Parmenter

• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Generated sponsorships with related and partnering entities to enhance fundraising objectives.

• Managed administrative logistics of events planning, event booking, and event promotions.
• Maintained and built comprehensive database of industry contacts, vendors and venues.
• Collected and managed diverse set of partners to meet operational and funding goals.
• Created and implemented comprehensive short- and long-term engagement strategies prospects, supporters and volunteers.
• Coordinated logistics and established structure for partnership programs.
• Built relationships with internal teams and managed volunteer groups.

Work closely with McDonald Franchisees and committee members

• Conducted analysis of community needs and resources to support strategic plans.
• Evaluated donation and sponsorship requests and made funding recommendations.
• Recruited and managed volunteer teams.
• Identified community organizations and leaders to establish and nurture relationships to help build awareness and win reforms for public.
• Created strong and sustainable [Type] organization by fundraising, forming relationships with key players and building brands.
• Assessed community needs and identified resources for social and community service programs.
• Researched best practices and developed strategies to improve program outcomes.
• Established and maintained relationships with key stakeholders.
• Created and managed budgets, efficiently allocating resources for social and community service projects.
• Managed volunteer programs focused on providing community services to underserved populations.

Reporting directly to the Chief Executive Officer, the role involves responsibility for the following areas:
• Management of sponsorship for sourcing race day and special event sponsors.
• Neighbourhood and community liaison including complaint resolution and mediating disputes.
• Undertake customer research to ensure members ship offering is current, meets stakeholder’s expectations and maximizes the customer experience.
• Managing the internet and all social media campaigns.
• Advertising and promotional activities through press, radio, TV and e-marketing.
• Developing the communication strategy across a broad range of stakeholders including, staff, members, Directors, horse owners and trainers.
• Monthly monitoring of budgets and annual planning.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
• Created and managed social media campaigns to increase brand engagement
• Conducted market research to identify new opportunities and target markets
• Continually maintained and improved company's reputation and positive image in markets served
• Devised content strategy to effectively engage target audiences