Darryn Lowe

Executed comprehensive category management from concept creation to implementation across retail and e-commerce channels, ensuring sustainable growth.
Formulated range and assortment plans tailored to seasonal strategies and local market needs by store format.
Championed local go-to-market processes aligned with strategic direction and emerging market milestones.
Acted as primary liaison between emerging markets divisions and local teams on range-specific initiatives.
Utilized Pacific market insights to guide emerging markets on consumer trends and opportunities.
Managed pricing margin forecasting and ranging strategies specific to Pacific market dynamics.
Conducted regular performance metric reviews to boost sell-through rates.

As the General Manager for adidas Golf here in Pacific, I have the pleasure of leading and inspiring an amazing team of people, some of my key responsibilities and achievements are;

• Organized budgets, full ownership of P&L and exceeded sales & margin targets consistently to accelerate growth plans.
• Working cross functionally across wholesale, retail, ecommerce & franchise.
• Drive awareness around our sustainability goals to End Plastic Waste, engage our partners and the consumer to take action.
• Advocate Diversity & Inclusion not only within adidas but externally through our partners and our actions.
• Manage and team across Marketing, Customer Service & Sales including Sales Agents, Export Partner, Corporate Distributors.
• Own Key Account Management, Product Management, Sales & Finance.
• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Developed and maintained relationships with customers and suppliers through account development.
• Managed budget implementations, employee reviews, training, schedules and contract negotiations.
• Developed effective business plans to align strategic decisions with long-term objectives.
• Launched new, robust business management software system, resulting in improved operational insight and planning.
• Sports Marketing working with key athletes and the future stars of the game.

As Product & Experiential Manager adidas & TaylorMade Golf, I would;

• Working closely with global regions and creation centres to provide commercial input that further enhances our product offering.
• Managing product assortments & strategies.
• Forecasting, purchasing, pricing & margin analysis.
• Presenting assortments to internal teams and key accounts including large product launches and trade shows.
• Full ownership of the product cycle from inception to discontinuation.
• Manage a team of technical representative and ensuring that our customer experiences are best in class.
• Oversee the P&L for our company owner store.
• Work with athletes and media ambassadors on developing key partnerships.