Summary
Overview
Work History
Education
Skills
Certification
Timeline
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DARSHANA DAS

Sydney,NSW

Summary

Highly motivated and results-driven digital marketer with 7+ years of experience in developing and implementing effective online marketing strategies. Skilled in utilizing various digital platforms to drive brand awareness, increase lead generation, and boost overall conversion rates. Seeking opportunities to collaborate with companies to deliver exceptional marketing solutions and drive tangible results.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing Internship

Cogniss
06.2024 - Current
  • Created engaging and informative content for the company's blog and social media platforms.
  • Designed brand-consistent social media posts to boost engagement and reach, utilizing tools like Canva.
  • Conducted keyword research and implemented SEO best practices to improve organic search rankings.
  • Monitored social media metrics to assess campaigns' performance and identify improvement areas.
  • Developed and executed social media strategies to increase brand awareness and engagement.
  • Conducted market research to gather insights on industry trends & competitors.
  • Compiled and presented research findings to support the development of marketing strategies and campaigns.

Digital Marketer

Self Employed
10.2019 - 01.2021
  • Collaborated with clients to understand their business objectives and target audience, developing customized digital marketing strategies.
  • Executed SEO activities, resulting in an increase in organic search traffic and an improvement in search rankings.
  • Managed and optimized PPC campaigns on Google Ads and social media.
  • Created and scheduled engaging social media content across platforms, leading to growth in followers and an increase in engagement.
  • Developed and executed email marketing campaigns, increasing click-through rates and subscriber base.
  • Utilized Google Analytics to analyze campaign performance, providing clients with regular reports and data-driven recommendations.

Digital Content Lead

ZopSmart
06.2015 - 10.2017
  • Optimized website content, including meta tags, headings, images, and internal links, to align with targeted keywords and improve the website's search engine rankings.
  • Developed content for blogs, articles, products, banners, emails, brand pages, landing pages, flyers, and newsletters.
  • Maintained a strong social media and brand presence across Twitter, Facebook, and Instagram platforms.
  • Monitored social media channels for comments, messages, and mentions.
  • Conceptualized and executed creative social media campaigns, contests, and giveaways to boost engagement and audience growth.
  • Analyzed website traffic and user behaviour using Google Analytics data.
  • Utilized Google Analytics data to identify user experience pain points, areas of high engagement, and drop-off points.
  • I worked closely with the design team to plan and develop the content, style, and appearance of promotions and newsletters.
  • Assigned, reviewed work, managed, and mentored Content Writers.

Content Writer

Encyclopedia Britannica
10.2010 - 10.2013
  • Created content for the Britannica website to ensure up-to-date, quality information.
  • Reviewed the content of the website using in-house tools, ensuring compliance with the evaluation criteria.
  • Edited and proofread content to confirm proper grammar and the quality of the written articles.
  • Provided web links, external images, and audio-visual clips for the Britannica website.
  • Set hooks and flags to the relevant content of the articles and tagged them for indexing using Adobe FrameMaker.

Education

Bachelor of Arts - Sociology

Miranda House Delhi University

Master of Arts - Sociology

Delhi School Of Economics Delhi University

Skills

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Development
  • Pay-Per-Click Advertising (PPC)
  • Google Analytics
  • Digital Marketing Strategy
  • Content Marketing
  • Email Marketing

Certification

Professional Certificate in Digital Marketing’ from PURDUE UNIVERSITY, 2024.

Timeline

Marketing Internship

Cogniss
06.2024 - Current

Digital Marketer

Self Employed
10.2019 - 01.2021

Digital Content Lead

ZopSmart
06.2015 - 10.2017

Content Writer

Encyclopedia Britannica
10.2010 - 10.2013

Bachelor of Arts - Sociology

Miranda House Delhi University

Master of Arts - Sociology

Delhi School Of Economics Delhi University

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DARSHANA DAS