Darshana Das
Sydney,Australia
Summary
Accomplished Digital Marketer with 7+ years of experience, now embracing new opportunities through internships to gain hands-on local experience. Known for driving engagement and delivering impactful campaigns, I am excited to bring fresh insights and proven expertise to each project, continuously adapting my skills to meet evolving industry needs.
Overview
14
14
years of professional experience
Work History
Marketing Internship
PowerData Group
Armadale, Victoria
09.2024 - Current
- Utilize the Zoho platform for various digital marketing and project management tasks.
- Conduct a wide range of SEO activities, including: a) Optimize Meta Titles and Meta Descriptions for improved search visibility. b) Implement link-building strategies to enhance website authority and improve rankings. c) Optimize URL Structure for enhanced user experience and SEO. d) Review Meta Tags to ensure all pages are search engine optimized. e) Optimize Service Pages to improve SEO ranking and conversion rates. f) Produce SEO-friendly FAQs to address common queries and improve user experience. g) Conduct Mobile Optimization and Page Speed Reviews to ensure website performance and mobile usability. h) Perform image optimization to improve loading times and enhance user experience.
- Develop and manage comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, to enhance brand visibility and engagement.
- Create and schedule engaging content, including videos, carousel posts, and infographics, tailored to each platform's audience and best practices, resulting in increased user interaction.
- Analyze social media metrics and insights to evaluate campaign performance, identifying trends and areas for improvement to optimize future content and strategies.
- Create in-depth blog posts on relevant industry topics to engage the target audience.
- Manage and develop social media content to increase brand visibility and engagement.
- Work with Zoho Recruit for job posting and recruitment management.
- Maintain and update Zoho Sites for website management and optimization.
Marketing Internship (3-Month Program)
Cogniss
Sydney, Australia
06.2024 - 09.2024
- Created engaging and informative content for the company's blog, which increased website traffic by 25%.
- Conducted keyword research and implemented SEO best practices to improve organic search rankings.
- Developed and executed social media strategies to increase brand awareness and engagement.
- Created and scheduled engaging social media posts across multiple platforms using HubSpot, which increased overall engagement by 35% within 3 months.
- Monitored social media metrics to assess campaign performance and identify areas for improvement.
- Designed brand-consistent social media posts to boost engagement and reach, utilizing tools like Canva.
- Conducted comprehensive research on industry trends and competitors, compiling findings in Google Docs and Sheets to support the development of data-driven marketing strategies.
- Compiled and presented research findings to support the development of marketing strategies.
- Utilized Miro to design collaborative workflows, enhancing team productivity.
- Monitored and analyzed website traffic and campaign performance using Google Analytics, providing insights that contributed to increased lead generation.
- Utilized Looker Studio to create dynamic data visualization dashboards, enabling more effective tracking of key performance indicators.
- Used tools like Midjourney, Adobe Firefly, and Adobe Illustrator to design consistent logos and branding elements for the website, enhancing brand identity and visual appeal.
Digital Marketer
Self Employed
10.2019 - 01.2021
- Collaborated with clients to understand their business objectives and target audience, developing customized digital marketing strategies.
- Executed SEO activities, resulting in an increase in organic search traffic and an improvement in search rankings.
- Managed and optimized PPC campaigns on Google Ads and social media.
- Increased customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements.
- Created and scheduled engaging social media content across platforms, leading to growth in followers and an increase in engagement.
- Developed and executed email marketing campaigns, increasing click-through rates and subscriber base.
- Utilized Google Analytics to analyze campaign performance, providing clients with regular reports and data-driven recommendations.
Digital Content Lead
ZopSmart
Bangalore, India
06.2015 - 10.2017
- Optimized website content contributing to a 50% increase in organic traffic and improved search engine rankings.
- Developed content for blogs, articles, products, banners, emails, brand pages, landing pages, flyers, and newsletters.
- Maintained a strong social media presence across Twitter, Facebook, and Instagram.
- Launched creative social media campaigns, contests, and giveaways that boosted engagement by 60%.
- Monitored social media channels for comments, messages, and mentions.
- Analyzed website traffic and user behaviour using Google Analytics data.
- Worked closely with the design team to plan and develop the content, style, and appearance of promotions and newsletters.
- Assigned, reviewed work, managed, and mentored Content Writers.
Content Writer
Encyclopedia Britannica
New Delhi, India
10.2010 - 10.2013
- Created content for the Britannica website to ensure up-to-date, quality information.
- Reviewed the website's content using in-house tools, ensuring compliance with the evaluation criteria.
- Edited and proofread content to confirm proper grammar and the quality of the written articles.
- Provided web links for the Britannica website.
Education
Bachelor of Arts - Sociology
Miranda House Delhi University
Master of Arts - Sociology
Delhi School Of Economics Delhi University
Post-Graduate Certificate - Digital Marketing
Purdue University
Skills
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Development
- Pay-Per-Click Advertising (PPC)
- Google Analytics
- Digital Marketing Strategy
- Content Marketing
- Email Marketing
TOOLS USED
- SEO Tools: Ahrefs, SEMrush, Moz, Google Search Console
- PPC Management: Google Ads Manager, Facebook Ads Manager
- Social Media Management: Hootsuite, HubSpot
- Analytics & Reporting: Google Analytics, Looker Studio
- Email Marketing: Mailchimp, HubSpot
- Design Tools: Canva, Midjourney, Adobe Firefly, Adobe Photoshop, Adobe Illustrator
- Project Management & Team Collaboration: Slack, Miro
VOLUNTEER WORK
Media and Communication Volunteer
Assamese Association of Australia (ACT & NSW) – September 2024 - Present
- Managing Facebook and Instagram pages for the Assamese Association of Australia in preparation for the 2025 Assam Convention, a cultural event bringing together the Assamese community across Australia and New Zealand.
- Designing engaging banners and visual assets for social media to promote the convention and strengthen community engagement.
- Creating and optimizing website content with SEO strategies to boost online visibility and event reach.
- Collaborating with a small team to ensure consistent messaging and promotional efforts across digital platforms.
Timeline
Marketing Internship
PowerData Group
09.2024 - Current
Marketing Internship (3-Month Program)
Cogniss
06.2024 - 09.2024
Digital Marketer
Self Employed
10.2019 - 01.2021
Digital Content Lead
ZopSmart
06.2015 - 10.2017
Content Writer
Encyclopedia Britannica
10.2010 - 10.2013
Bachelor of Arts - Sociology
Miranda House Delhi University
Master of Arts - Sociology
Delhi School Of Economics Delhi University
Post-Graduate Certificate - Digital Marketing
Purdue University
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