- Badminton
- Weight training
- Bouldering
- Freediving
- Basketball
- Piano, Drums, Guitar
- Reading
- Artificial Intelligence
DAVE ONG
Melbourne,Australia
Summary
Marketing and media professional with a strong foundation in branding and hospitality, supported by an MBA and majored in Digital Innovation. Brings hands-on experience from the Australian media landscape, including media buying and sales-driven campaigns across programmatic, and social channels. Proven ability to manage end-to-end campaign execution, optimise performance, and drive measurable revenue outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Activations Executive
Omnicom (Previously IPG))
11.2024 - Current
- Managing end-to-end digital media buying and activations across programmatic (DV360) and paid social (Meta, TikTok, Pinterest, Snapchat)
- Leading performance (sales) marketing on social, driving revenue through conversion-focused strategy, optimisation, and testing
- Managing a $5.8M+ annual media budget, optimising spend allocation to maximise ROAS and efficiency
- Executed and optimised campaigns across the funnel, with a strong focus on lower-funnel performance and revenue generation
- Leveraged audience targeting, bid strategies, and creative testing to continuously improve CPA, CTR, and conversion rates
- Delivered clear performance insights data analysis, and reporting, translating data into actionable recommendations for stakeholders
- Managing activations and relationships with key stakeholders across the Australian media landscape. (Spotify, YouTube, Netflix, Amazon, Google, Meta, Tik Tok, Snapchat, Pinterest, etc.)
Guest Experience Associate
Sofitel Melbourne on Collins
01.2022 - 01.2024
- Leveraged a deep understanding of hotel services to handle inquiries, provide accurate information, and resolve issues efficiently, contributing to a 20% improvement in guest satisfaction scores.
- Trained new Guest Experience Associates on service protocols and customer engagement techniques.
- Assisted Front Office during peak periods, facilitating guest arrivals, departures, and luggage handling.
- Maintained up-to-date knowledge of local attractions, dining options, and hotel services to enhance guest recommendations.
- Ensured exceptional guest experiences by addressing needs both over the phone and face-to-face. Constant attentive listening, empathetic communication, and problem-solving, and consistently exceeding guest expectations.
- Utilised creative skills to arrange special gifts and surprises, enhancing guest satisfaction and experience.
Marketing and Brand
Treasure Island Industrial Corporation
01.2020 - 2021
- Executed targeted digital promotions on social media platforms and developed compelling content to enhance brand visibility and interaction.
- Designed and implemented social media initiatives aimed at increasing online sales and customer interaction.
- Collaborated with cross-functional teams to align marketing initiatives with corporate objectives.
- Developed and implemented social media strategies and digital campaigns to enhance brand visibility and engagement.
- Analysed market trends to optimize sales strategies, enhancing national brands' performance and contributing to overall sales growth.
Brand Officer
Maayo Hospital
01.2017 - 01.2020
- Led the marketing strategy and execution for fifteen medical units, achieving a 230% YoY revenue increase, totaling $1.8 million, and contributed a 175% YoY growth in patient census.
- Designed and refined the current logo of the company and medical units, and managed all aspects of branding, including billboards, flyers, and social media optimisation.
- Produced and moderated a live-stream web series with healthcare professionals aimed at improving public awareness of medical subjects.
- Developed and implemented targeted marketing campaigns that significantly boosted social media metrics by 180%.
- Monitored compliance with advertising regulations and platform policies in all campaigns.
- Facilitated collaboration with sales teams to align marketing efforts with patient acquisition goals.
- Maintained detailed documentation of campaign performance for internal audits and stakeholder reviews.
- Oversaw guest feedback management through surveys to enhance service quality.
Education
MBA
Royal Melbourne Institute of Technology
Melbourne, VIC12-2023
Bachelor's Degree - Marketing Management
University of San Carlos
Cebu City, Philippines01-2017
Skills
- Operations Management
- Media Buying (Social and Programmatic)
- Media Management and Planning
- Interpersonal Skills
- Customer-Oriented
- Team Leadership
- Administrative Skills
- Quality Management
- Graphic Design in Photoshop
Certification
- Meta Media Buyer Certification
- Pinterest Media Buyer Certification
- TikTok Media Buying Certification
- Yahoo DSP Certification
Awards and Activities
- Finalist in AGL Design Thinking Competition (RMIT)
- Student Citizenship Award (RMIT)
- Set a branch record for car sales as a Toyota Sales Intern
- Operations lead for university events (USC)
- Raised $3000 for fire victims (USC)
- Milo Badminton Singles Semi-Finalist
Interests
Timeline
Activations Executive
Omnicom (Previously IPG))
11.2024 - Current
Guest Experience Associate
Sofitel Melbourne on Collins
01.2022 - 01.2024
Marketing and Brand
Treasure Island Industrial Corporation
01.2020 - 2021
Brand Officer
Maayo Hospital
01.2017 - 01.2020
MBA
Royal Melbourne Institute of Technology
Bachelor's Degree - Marketing Management
University of San Carlos