David Christodoulou
Sydney,Australia
Summary
Results-driven sales professional with proven track record in driving growth and fostering strong client relationships. Skilled in strategic planning, market analysis, and negotiation, consistently delivering impactful solutions. Known for strong focus on team collaboration, adaptability, and achieving targets, ensuring reliable performance in dynamic environments. Proficient in CRM software, sales forecasting, and project management.
Overview
6
6
years of professional experience
Work History
Business Development Manager NSW
CreditorWatch
09.2024 - Current
- Responsibilities:
- Managed a portfolio of net-new SMB clients across industries with revenues that ranged from $0–$250M ARR, developing and executing strategic account plans that consistently delivered against revenue targets.
- Generated 60–70 qualified leads monthly through cold outbound using LinkedIn Sales Navigator, ZoomInfo, and Google
- Closed deals with an average value of $12,000, contributing to a pipeline of over $1M.
- Achievements:
- Secured and grew key accounts by upselling ApplyEasy and Collect products, resulting in 30% increases in contract value and stronger customer retention.
- Regularly exceeded pipeline creation KPIs by 30%+.
- Built and maintained relationships with over 100 decision-makers, positioning CreditorWatch as a long-term strategic partner through tailored credit risk solutions.
- Consistently overcame objections and competitive pressure, contributing to a 40%+ win rate in competitive sales scenarios.
- Collaborated cross-functionally with marketing and onboarding teams to ensure seamless customer experiences and 90%+ onboarding success rate.
Account Executive SMB
Deputy
08.2021 - 08.2024
- Responsibilities:
- As an Account Executive my role was to manage a portfolio of net new SMB clients. I was responsible for developing and executing strategic account plans to achieve revenue targets and exceed sales quotas.
- Generated leads from cold outbound and manage warm-inbound leads with an approximate 70/30 split.
- Maintained a portfolio of over 100 inbound and outbound accounts quarterly.
- Built and nurture relationships with key decision makers, understand their business needs and position Deputy as a long-term solution.
- Negotiate pricing and contracts ensuring favorable terms for both customers and Deputy.
- Leveraged software, such as Salesforce to manage pipeline, forecast sales activity and process contracts.
- Strategically identifying and overcoming objections and competition.
- Achievements:
- FY 22-23 #1 Performance for APAC 2022 108% attainment
- FY 23-24 #1 Performance Globally 116%
- Successfully trained and on-boarded three new Account Executives
Senior Business Development Representative
Safetyculture
01.2021 - 08.2021
- Responsibilities:
- My role was to manage a portfolio of Safetyculture’s five largest Key Accounts at that to exceed revenue and pipeline targets.
- Presented personalised demos of the Safetyculture platform to prospective clients.
- Become a subject matter expert for the Safetyculture platform as the first point of contact for prospective clients in health, transport and mining industries
- Achievements:
- 122% Attainment in across the year
- As a founding Senior Business Development Representative I created a playbook for Business Development Reps to utilise for their own prospecting which resulted in a 20% increase total for team revenue.
Business Development Representative
Safetyculture
09.2019 - 01.2021
- Responsibilities:
- My role was to create and execute a multi faceted prospecting plans for both new and existing business clients for the Sales team.
- Consistently met sales targets and quotas across meetings booked/sat and pipeline generated that converted into revenue
- Provided clear and detailed briefs to internal teams.
- Maintained knowledge of trends in the health and safety industry.
- Achievements:
- 139% Attainment for FY 19-20
- 121% Attainment for FY 20-21
- Created a playbook for BDR so they could utilise persona and industry specific outreach
Education
Honours of Management - Business
University of Technology Sydney
01.2019
Bachelor of Business -
University of Technology Sydney
11.2017
Cranbrook School
01-2014
Skills
- Account management
- New business development
- Sales presentations
- CRM management
- Revenue development
- Territory management
- Lead generation
- Relationship building and management
- Pipeline management
Timeline
Business Development Manager NSW
CreditorWatch
09.2024 - Current
Account Executive SMB
Deputy
08.2021 - 08.2024
Senior Business Development Representative
Safetyculture
01.2021 - 08.2021
Business Development Representative
Safetyculture
09.2019 - 01.2021
Honours of Management - Business
University of Technology Sydney
Bachelor of Business -
University of Technology Sydney
Cranbrook School
Other Experience
LG Dire Wolves, Moore Park, Marketing & PR Intern, part time
April 2018 - November 2018
Cranbrook School, Bellevue Hill, Cricket & Football Coach, part time
February 2015 - December 2018
AFL NSW/ACT, Moore Park, Game Development Officer
May 2016 - October 2016
Coogee Bay Hotel, Coogee, Barback Supervisor
November 2015 - May 2016