David Ditonto
Sydney,NSW
Summary
I am a results driven sales leader with 12+ years experience in media account management and digital advertising sales. I'm passionate about working with brand led clients, using a combination of creativity, innovation and data to achieve strong end to end solutions.
Overview
12
12
years of professional experience
Work History
National Sales Team Lead: Independent Agencies
Playground XYZ
07.2022 - Current
- Grew and led an Independent agency team at Playground XYZ in selling attention optimised digital products.
- Hired, trained and managed 3 account managers to deliver growth against set targets.
- Supported teams account managers by co-presenting, collaborating, new business outreach, fostering senior agency relationships and unblocking barriers.
- Responsible for agency partnerships, annual deals and large integrated client responses
- Account managed a number of Playground XYZ's larger Independent clients to ensure retention and growth such as Samsung, Sportsbet and Chemist Warehouse.
- Responsible for building the new Playground XYZ "Independent agency team" brand in market buy leading multiple networking initiatives, mentorship programs and on-going client entertainment events.
National Lead : Independent Agencies
Playground XYZ
02.2021 - 07.2022
- Developed and implemented effective sales strategies to led and grow the Playground XYZ Independent agency portfolio in Australia.
- Introduce and educated the Independent agency sector on how Attention can be measured, bought and sold.
- Partnered with agencies to prove the efficacy of attention on their other campaign KPIs.
- Effectively presented and translated advanced AI-based measurement technology to non-technical planners, buyers and clients.
- Hosted creative roadshow sessions with designers and producers educating the market on best practices on mobile.
- Created case studies, client facing presentations and spearhead cross team collaborations for Innovative, first to market Playground responses.
- Hosted agency wide sessions to showcase Playgrounds attention-fueled adtech products, creative services and attention research.
- Daily tasks would cover all aspects of Business development from uncovering new agencies/ clients, pitching, proposal building, workshopping, delivering on campaign KPIS and ensuring best in class operational customer service from my team.
- Achieving weekly internal KPIs such as client meetings, proactives, client entertainment and revenue forecasting.
Senior Business Development Manager
Big Mobile
08.2018 - 02.2021
- Agency Patch | IPG, Independent Agencies DAN, Mediacom, OMD.
- Developed and implement effective sales strategies across tier 1 and Independent Victorian agencies
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Responded to programmatic briefs across Rich media, Location and audio.
- Prepared presentations and sales go to market decks for the national team.
Business Development Manager
Big Mobile
08.2017 - 07.2018
- Agency Patch | IPG, Independent Agencies
- Specialised in mobile advertising with a strong understanding in rich media, location and digital audio.
- Established relationships with key decision-makers within our client agencies to promote growth and retention.
- Generated new business with marketing initiatives, proactive proposals, client entertainment and strategic plans.
- Consulted and educated agencies on mobile adtech products to support informed decision-making
Account Manager
Pandora Internet Radio
09.2016 - 07.2017
- Patch : Independent agencies, the role was to educate the direct market and move share from traditional radio spending clients to digital audio.
- Consulted and educated agencies on the benefits of Digital audio to assist in on-selling to their clients
- This role was heavily proactive, including cold calling and tailoring go to market collateral
- Strong skills in gap analysis and Excel to ensure that I delivered and grew the direct market, which was initially non existent.
National Account Manager
Southern Cross Austereo
09.2016 - 07.2017
- Servicing a client list with strategic idea based solutions across Radio and online platforms
- This role was completely proactive, clients were found via cold calling and the use of prospecting software.
Direct Senior Account Manager
Channel 9
08.2012 - 07.2014
- Managed a portfolio of accounts that was completely competitive ( no annual deals)
- Responsible for structuring trading deals and annual contracts
- Rate card and CPM analysis, overseeing team yield and trading
- Across the 4.5 years, analysed customer activity, business trends, and areas of concern
- Built and developed strong client relationships both Direct and with Independent agencies
- Consistently exceeded monthly sales quotas by pursuing leads and expanding the current client list
- Trained peers and management team on internal system supports and implementation plans
- Sold and managed multiple National sponsorships across Nines biggest properties including The voice, The block
- Today show and the cricket including management of clients talent and integration
- Oversaw sales forecasting, goal setting and performance reporting for all account executives.
Sales Coordinator
Channel 9
06.2011 - 08.2012
Skills
- Management
- Negotiating
- Forecasting
- Strong AU Market Relationships
- Client account management and new Business Acquisition
- Sales training and development
- Program sponsorship and integration
- Biddable Media (Omnichannel) : Digital Radio, Video and rich media
Timeline
National Sales Team Lead: Independent Agencies
Playground XYZ
07.2022 - Current
National Lead : Independent Agencies
Playground XYZ
02.2021 - 07.2022
Senior Business Development Manager
Big Mobile
08.2018 - 02.2021
Business Development Manager
Big Mobile
08.2017 - 07.2018
Account Manager
Pandora Internet Radio
09.2016 - 07.2017
National Account Manager
Southern Cross Austereo
09.2016 - 07.2017
Direct Senior Account Manager
Channel 9
08.2012 - 07.2014
Sales Coordinator
Channel 9
06.2011 - 08.2012
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