Summary
Overview
Work History
Education
Skills
Timeline
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David Kennedy

Gumdale,QLD

Summary

Dynamic sales professional with extensive experience in leading teams and fostering collaboration across departments. Skilled in customer relationship management and market analysis, contributing to significant improvements in sales performance and customer satisfaction.

Overview

10
10
years of professional experience

Work History

Field Sales Manager

PFD Foodservices
Gold Coast, QLD
11.2024 - Current
  • Managed customer relationships to enhance service and satisfaction levels.
  • Developed sales strategies to target new market segments effectively.
  • Conducted product demonstrations to educate clients on offerings.
  • Trained team members on sales techniques and product knowledge.
  • Collaborated with logistics to ensure timely delivery of products.
  • Analyzed market trends to identify potential growth opportunities.
  • Maintained accurate records of sales activities and customer interactions.
  • Resolved customer inquiries promptly to maintain strong relationships.
  • Expanded new business, implementing effective networking strategies.
  • Participated in trade shows and conferences to promote company's products and services.
  • Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
  • Identified opportunities for improvement in processes related to customer service delivery.
  • Collaborated with internal stakeholders including Product Management, Marketing, Finance and Operations teams to ensure successful execution of initiatives.
  • Organized field visits to customers and prospects to build relationships, present products, and increase sales volume.
  • Established effective communication channels between team members and headquarters staff.
  • Analysed competitors' pricing structures, promotions, and market share trends to inform strategic decisions.

State Field Sales Manager

Nestle Professional
Brisbane , QLD
01.2019 - 11.2024
  • Led sales teams to promote Nestle Professional products across various channels.
  • Developed sales strategies to increase market share in competitive territories.
  • Trained and mentored team members on effective selling techniques and product knowledge.
  • Collaborated with marketing to align promotional activities with sales objectives.
  • Analyzed market trends to identify new opportunities for product placement.
  • Managed customer relationships to enhance loyalty and retention efforts.
  • Conducted regular field visits to ensure adherence to sales protocols and standards.
  • Coordinated cross-functional initiatives to streamline operations and improve service delivery.
  • Expanded new business, implementing effective networking strategies.
  • Participated in trade shows and conferences to promote company's products and services.
  • Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
  • Assisted in the development of marketing materials for potential customers.
  • Coached and mentored junior staff members by providing guidance on best practices in selling techniques and approaches.
  • Resolved customer complaints promptly and effectively when necessary.
  • Analyzed competitors' pricing structures, promotions, and market share trends to inform strategic decisions.
  • Developed incentive programs for sales representatives that encouraged high-performance results.
  • Performed regular analysis of competitive landscape to understand threats and opportunities in the marketplace.
  • Maintained accurate records of sales activities, customer interactions, and product performance.
  • Ensured compliance with all applicable laws and regulations within scope of responsibility.
  • Provided training on product features and benefits to field personnel.
  • Collaborated with internal stakeholders including Product Management, Marketing, Finance and Operations teams to ensure successful execution of initiatives.
  • Established effective communication channels between team members and headquarters staff.
  • Organized field visits to customers and prospects to build relationships, present products, and increase sales volume.
  • Conducted market research to identify customer needs and develop targeted sales plans.
  • Developed and implemented sales strategies for new and existing accounts.

Account Executive

Nestle Professional
Brisbane , QLD
01.2017 - 01.2019
  • Managed product distribution across multiple territories to ensure timely delivery.
  • Executed promotional strategies to enhance product visibility and brand awareness.
  • Analysed sales data to refine approaches and improve distribution efficiency.
  • Attended industry events to network and gather insights on market trends.
  • Monitored competitors' activities and pricing strategies.
  • Developed promotional materials such as brochures, flyers, catalogues.
  • Created and managed relationships with customers, vendors, and distributors.
  • Planned, implemented and managed marketing and sales duties.

Territory Sales Representative

Nestle Professional
Brisbane , QLD
01.2016 - 01.2019
  • Developed relationships with clients through regular communication and support.
  • Presented product demonstrations to potential customers to showcase features.
  • Collaborated with marketing teams to create effective promotional materials.
  • Managed territory sales pipeline using CRM software for tracking leads.
  • Trained new sales representatives on company policies and product knowledge.
  • Attended industry trade shows to network and promote company products.
  • Analyzed competitor offerings to adjust sales strategies effectively.
  • Developed and implemented sales strategies to increase territory revenue.
  • Developed relationships with key decision makers at target accounts.
  • Promoted brand awareness through effective communication of product features and benefits.
  • Identified potential customers, evaluated their needs and created customized solutions.

Education

Some College (No Degree) - Cookery

Regency Hotel School
Adelaide, SA

Skills

  • Sales strategy development
  • Customer relationship management
  • Market trend analysis
  • Product knowledge training
  • Networking strategies
  • Team collaboration

Timeline

Field Sales Manager

PFD Foodservices
11.2024 - Current

State Field Sales Manager

Nestle Professional
01.2019 - 11.2024

Account Executive

Nestle Professional
01.2017 - 01.2019

Territory Sales Representative

Nestle Professional
01.2016 - 01.2019

Some College (No Degree) - Cookery

Regency Hotel School

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David Kennedy