David Lauder
Wagga Wagga
Summary
Dynamic and results-oriented professional with a proven track record at Seven West Media, excelling in developing award-winning campaigns and fostering client relationships. A passionate advocate for impactful radio advertising, I combine creative strategy with sales acumen to drive revenue growth and enhance brand recognition. Skilled in campaign analysis and team leadership.
Overview
35
35
years of professional experience
Work History
Deputy Sales /Station Manager
Seven West Media
04.2018 - Current
- Manage office budgets, ensuring desired revenue outcomes.
- New staff training / enhanced employee performance.
- Reporting to senior management.
- Cultivate and maintain client relationships......deliver outstanding customer service results.
- Creation and Development of advertising campaign strategies. Production / script writing.
Group Creative Director
DMG Australia / Austereo
10.2005 - 10.2008
- Conducted regular performance evaluations for team members, identifying areas of improvement and providing constructive feedback for growth opportunities.
- Participated in industry conferences as a panelist or speaker to share expertise on emerging trends in advertising and creativity.
- Management and training 4 x copywriters / 4 x Producers.
- Presented compelling pitches to prospective clients, securing new business opportunities for the network.
- Developed award-winning radio campaigns, collaborating with internal and external partners to achieve desired outcomes.
Executive Creative Director
Jam Media
11.2000 - 02.2005
- Presented creative concepts to secure contracts to represent a range of companies..
- Increased brand recognition by developing innovative marketing campaigns and creative strategies.
- Evaluated past campaigns'' performance metrics, pre and post campaign, as a basis for refining future strategies and tactics.
- Delivered engaging presentations at industry events, showcasing the company''s design and strategy initiatives.
Creative Director
Radio 2WG
06.1994 - 02.2000
Creative Director
2AY
02.1991 - 09.1994
- Developed high-impact creative content for client campaigns from concept to completion.
- Produce and create audio for broadcast.
- Jingle creation.
- Assist sales staff in securing revenue outcomes through direct client meetings.
Skills
I am a passionate advocate for radio as an incredible medium to deliver strong, result driven campaigns
In sales, we advocate that the fundamental success for any radio campaign relies on reach and frequency
In creative, we preach of impact and recall When you combine the two, you have an irresistible impact on listeners
As testament to these fundamentals, I have been lucky to win 2
national industry awards, Rawards (now ACRA`s) with a number of finalist positions as well
Timeline
Deputy Sales /Station Manager
Seven West Media
04.2018 - Current
Group Creative Director
DMG Australia / Austereo
10.2005 - 10.2008
Executive Creative Director
Jam Media
11.2000 - 02.2005
Creative Director
Radio 2WG
06.1994 - 02.2000
Creative Director
2AY
02.1991 - 09.1994
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