Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

David Maxwell

Sydney

Summary

My passion is in delivering transformative student experiences, which is evident in my 18 years of experience in tertiary education. I am a results-driven, data-informed leader, that demonstrates a successful ability to consistently deliver these transformative student experiences through strategic partnerships, university-wide programs and stakeholder engagement. My leadership has achieved an 112% increase in sport scholarship funding between 2022 and 2025, growing from $250,000 to $530,000 annually, resulting in $1,640,000 in direct financial support to students. Since 2019, over 100,000 students have engaged in university-wide programs that I have led, including Onboarding and Transition; AHEGS Co-Curricular Program; Launch of the UNSW App; Cultural Experience Programs; and inclusive sporting events. Since 2022, I have achieved $7,592,856 in UNSW brand exposure through strategic partnerships with the NSW Waratahs and Sydney Swans. I also possess strong skills in policy, governance, and compliance which is demonstrated through leading the execution of legally binding partnership agreements, exceeding a value of $1,000,000 annually, and ensuring alignment with UNSW and Sport Strategies. These outcomes reflect my ability to lead at scale, influence across a matrix of internal and external stakeholders, and deliver strategic value.

Overview

15
15
years of professional experience

Work History

Senior Engagement Officer, UNSW Sport

UNSW
01.2020 - Current
  • Increased Sport Scholarship funding by 112% from $250,000 in 2022, to $530,000 in 2025.
  • In 2024, successfully secured $300,000 in new donor funds for Sport Scholarships, leading high level collaboration with Philanthropy.
  • Led Sport Scholarships Program, including the design, assessing and awarding annually in collaboration with UNSW Scholarships.
  • Achieved $7,592,856 in UNSW Brand Exposure, via QI Media Value across NSW Waratahs and Sydney Swans, 2022-2025.
  • Led the development and implementation of the UNSW Sport Partnership Framework across twelve strategic pillars, expanding the scope of sport partnerships from sport-centric to university-wide, aligned with UNSW Strategy 2025+, Progress For All Strategy and UNSW Sport Strategy. Pillars include- Pathways, Scholarships, International, Accommodation, Elite Athletes, Student Engagement, Educational Excellence, Alumni & Development, Societal Impact, Sport Clubs, Media/Branding, Infrastructure.
  • Successfully delivered annually 209 partnership benefits across nine partnerships, aligning to the UNSW Sport Partnership Framework.
  • Lead the external engagement with CEOs, General Managers, and Commercial Partnership Teams to successfully deliver on Partnership Agreements.
  • Lead collaboration with Faculty of Medicine & Health to enable PHD, Honours, and undergraduate placements across the Sydney Swans and NSW Waratahs.
  • Facilitated student placements in high-performance departments (e.g., Sydney Swans Data Lakes project with Apple & Telstra).
  • Initiated partnership with Wheelchair Sport NSW/ACT and UNSW Engineering’s Assistive Tech Hub to develop an adjustable race/track wheelchair.
  • Led Nura Gili Day and Sydney Swans Pride Match student engagement events, promoting equity, diversity, and inclusion.

Senior Development Officer

UNSW
01.2019 - 01.2020
  • Collaborated on the implementation of WIL Central within UNSW Employability, including leading the design and development of the WIL Central website and all student-facing communications.
  • Led student engagement strategy for WIL Central, including promotion, assessment, interviewing, and placement of students into industry projects.
  • Led strategic governance and policy oversight for the AHEGS Program, accrediting over 400 UNSW co-curricular programs, ensuring alignment with UNSW Graduate Capabilities and institutional standards.
  • Provided expert policy advice to Faculties and Divisions, ensuring full compliance with AHEGS and government reporting requirements.
  • Directed cross-functional collaboration with IT to implement and launch the UNSW App, Uni-Verse, in 2017, achieving 65,000 student downloads and registrations between 2017 and 2019.
  • Led university-wide engagement strategy to promote the App, including student workshops that embedded feedback and aligned with the Students as Partners model.
  • Directed the Orientation and Onboarding Program from 2017 to 2019, including the design and delivery of all transition initiatives.
  • Led Vice-Chancellor communications to over 11,000 new students annually, and delivered the Vice-Chancellor’s Welcome with a record 2,300 in-person attendees and the first-ever live stream.
  • Led university wide collaboration to deliver over 300 events, including Faculty Welcomes, ensuring consistent and impactful student engagement across the university.

National Student Engagement Manager

Study Group Australia
01.2015 - 01.2017
  • Senior national leader in student engagement across Study Group Colleges in Australia and New Zealand.
  • Responsible for designing and executing initiatives that enhanced the student experience and career outcomes throughout the entire student lifecycle, from enrolment to alumni engagement.
  • Led the concept development, stakeholder consultation, and launch of a new innovative online, mobile-friendly digital platform supporting students across multiple colleges, Brightly.
  • Led strategic engagement initiatives that aligned with institutional goals and student success metrics.
  • Established partnerships with high-profile industry events to deliver real-world learning experiences, including The National Achievers Congress (featuring Sir Richard Branson), Total Success (featuring Tony Robbins), and TEDxYouth@Sydney.
  • Designed and facilitated student access to these events, fostering self-awareness, professional development, and industry exposure.
  • Operated within a complex matrix environment, collaborating with Directors, Heads of College, academic leaders, and marketing teams across Higher Education, VET, and University Partnerships.
  • Provided strategic insights to improve the experience of international, domestic, on-campus, and online students.

Student Development Officer

Australian College of Physical Education
01.2011 - 01.2015
  • Led the enhancement of student experience through the design, implementation, and governance of institution-wide engagement programs, included oversight of Students Leadership Program, Cultural Experience Program, Graduate Volunteer Program, Scholarship Program, and the promotion of career development opportunities including jobs, internships, and volunteer placements.
  • Co-founded the ACPE Cultural Experience Program in 2011, delivering transformative international learning experiences.
  • Led staff and students to travel to Phnom Penh, Cambodia to deliver volunteer teaching and physical education programs at the Cambodian Children’s Fund (CCF).
  • Since inception, the program has:
  • Raised $80,000 through community fundraising
  • Built four playgrounds in disadvantaged communities
  • Funded three CCF students to attend university for four years
  • Donated $10,000 in sporting equipment
  • Provided 45 students and 5 staff with immersive global engagement experiences
  • Oversaw governance and compliance of multiple extra-curricular programs, ensuring alignment with institutional policies and student lifecycle objectives.

Education

Bachelor of Education - Physical & Health Education

Skills

  • Leading of Strategic Partnerships: Demonstrated ability to design, negotiate, and deliver strategic partnerships aligned with UNSW Strategies, including agreements exceeding $1,000,000 annually
  • Governance, Policy & Compliance Leadership: Expertise in implementing governance frameworks and policy oversight across university-wide programs, ensuring alignment with organisation and government requirements
  • Student Engagement & Experience: Led university-wide programs that have engaged over 100,000 students, including Cultural Experience Programs, Onboarding & Transition, AHEGS Co-Curricular Programs, and inclusive sporting events, demonstrating scale and impact
  • Brand & Media Value: Delivered $7,592,856 in brand exposure through sport partnerships, demonstrating strategic brand positioning and external engagement
  • Educational Excellence & Industry Integration: Facilitated PHD, Honours, and undergraduate placements with elite organisations, enhancing graduate outcomes and academic/industry collaboration
  • Program Innovation & Implementation: Successfully launched digital platforms and frameworks (eg, UNSW App, Sport Partnership Framework), demonstrating innovation, cross-functional leadership, and operational execution

Accomplishments

  • Increased sport scholarship funding by 112% between 2022 and 2025, growing from $250,000 to $530,000 annually, resulting in $1,640,000 in direct financial support to UNSW students.
  • In 2024, led high level collaboration for UNSW Sport with Philanthropy to successfully secure $300,000 in new donor funds for Sport Scholarships.
  • Achieved $7,592,856 in UNSW brand exposure from 2022 to 2025 through strategic partnerships with the NSW Waratahs and Sydney Swans.
  • Designed and executed legally binding partnership agreements exceeding a value of $1,000,000 annually, ensuring strategic alignment with UNSW and Sport Strategies, and compliance with governance frameworks.
  • Analysed, designed and implemented the UNSW Sport Partnership Framework across 12 strategic pillars, delivering 209 measurable partnership benefits annually across nine sport partnerships. Strategic pillars include- Pathways, Scholarships, International, Accommodation, Elite Athletes, Student Engagement, Educational Excellence, Alumni & Development, Societal Impact, Sport Clubs, Media/Branding, Infrastructure.
  • Led strategic academic integration with Faculties of Medicine & Health, Science and Engineering to facilitate PHD, Honours, and undergraduate placements with the Sydney Swans, NSW Waratahs, Randwick Rugby and Wheelchair Sport NSW/ACT.
  • Led university-wide programs engaging over 100,000 students since 2019, including Orientation & Transition, AHEGS Co-Curricular Programs, UNSW App launch, and inclusive cultural and sporting events.
  • Directed the launch of the UNSW App (Uni-Verse) in collaboration with IT, achieving 65,000 student downloads and registrations between 2017 and 2019, and embedding student feedback through the Students as Partners model.
  • Co-founded the ACPE Cultural Experience Program, enabling 45 students and 5 staff to deliver volunteer teaching in Cambodia from 2011 to 2015, raising $80,000, building four playgrounds, and funding three university scholarships.

Timeline

Senior Engagement Officer, UNSW Sport

UNSW
01.2020 - Current

Senior Development Officer

UNSW
01.2019 - 01.2020

National Student Engagement Manager

Study Group Australia
01.2015 - 01.2017

Student Development Officer

Australian College of Physical Education
01.2011 - 01.2015

Bachelor of Education - Physical & Health Education

David Maxwell