David Petkovski

• Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.
• Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
• Secured new business opportunities through networking and relationship-building activities.
• Nurtured long-term relationships with key clients, resulting in increased repeat business and referrals.
• Delivered impactful product presentations that resonated with clients'' unique challenges and needs.
• Generated revenue growth by identifying upselling opportunities within the existing client base.
• Negotiated favorable contract terms with suppliers, leading to reduced costs without compromising quality or delivery timescales.
• Provided exceptional customer service, consistently exceeding client expectations and fostering loyalty.
• Collaborated with internal teams to develop comprehensive proposals tailored to specific client requirements.
• Managed a diverse portfolio of clients, ensuring timely communication and effective project management.
• Monitored performance metrics closely to identify areas for improvement in account management processes.
• Increased client satisfaction by addressing concerns and providing customized solutions for their business needs.
• Managed accounts to retain existing relationships and grow share of business.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Achievements:

• Achieved Q1 Budget for 2024: $677k, 115% above budget, and 105% above budget on 1st Margin dollars.
• Achieved 130% above budget on Mack Brand.
• Conducted end-user and retail product training for Mack, Ninja Gloves, and B-SAFE.
• Participated in project groups focusing on materials handling and developing bulk pricing offers to combat competitors' pricing in trade.
• Organized and participated in Total Tools Insider Nights and trade shows.
• Prepared sales presentations for clients showing success and credibility of products.

• Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
• Achieved significant cost savings through effective vendor negotiation tactics while maintaining strong working relationships with suppliers.
• Managed a diverse portfolio of clients, ensuring timely communication and effective project management.
• Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.
• Nurtured long-term relationships with key clients, resulting in increased repeat business and referrals.
• Service foodservice/coffee roaster wholesale customers within Victoria, including all regional areas.
• Meet with owners, managers, and purchasing managers to discuss opportunities within the beverage side of the business.
• Collaborate with distributor sales teams, present new NPD, and assist with meeting existing customers.
• Secure new end-user customers for each wholesaler/roaster.
• Handle transport companies to ensure orders are DIFOT.

Achievements:

• Secured the Coffico business worth close to $70k+ per year in syrup and powders.
• Liaised with major stakeholders/managers daily.
• Identified and pursued new business opportunities within my area.

• Serviced 127 wholesale customers in North/West Victoria, including Warrnambool, Geelong, Mount Gambier, and South Australia.
• Met with owners, managers, and purchasing managers to discuss opportunities.
• Collaborated with distributor sales teams, presented new NPD, and assisted with existing customer base meetings.

Achievements:

• Nurtured long-term relationships with key clients, resulting in increased repeat business and referrals.
• Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.
• Secured new business opportunities through networking and relationship-building activities.
• Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
• Secured month-to-month sales for October, November, and December totalling more than $710k per month.
• Established volume deals with major wholesalers.
• Facilitated new starter inductions and guided them on customer approach strategies.
• Managed transport companies to ensure orders are DIFOT.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
• Managed 146 retail customers within the North/West region of Victoria.
• Sold in planograms, discussed pricing, and explored opportunities within retail stores.
• Secured new business within the area and promoted activities against each buying group.

Achievements:

• Achieved average monthly sales of $304k.
• Increased territory by adding 3 new customers monthly for four consecutive months.
• Conducted product training for staff as needed.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.

Achievements:

• Averaged 1.7 tons of coffee sales monthly.
• Increased territory by acquiring 7 new customers.
• Conducted coffee tastings and equipment training for customers.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

Achievements:

• Liaised with chefs daily to sell new product lines and increase range.
• Secured major accounts, including Simpson Burger Group and Grand Hyatt Melbourne.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.

Achievements:

• Managed 100+ customers in the CRM.
• Implemented a North/East account management plan.
• Secured orders from 80+ customers.

• Managed day-to-day business operations.
• Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
• Increased customer satisfaction by providing high-quality services and timely communication.
• Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
• Consulted with customers to assess needs and propose optimal solutions.
• Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
• Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
• Negotiated contracts with vendors to secure favourable terms for the business.
• Contributed positively to the local community through involvement in various events or charitable organizations.
• Prepared annual budgets with controls to prevent overages.
• Maintained consistent work levels by establishing large customer base and continuous pipeline of deliveries.
• Completed regular inspections and maintenance actions, as well as basic equipment repairs, to keep equipment operating at peak levels.
• Trained and motivated employees to perform daily business functions.
• Implemented effective financial management practices, improving cash flow and profitability.
• Assessed income and expenses and adapted plans to improve profit levels.

• Managed day-to-day business operations.
• Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
• Increased customer satisfaction by providing high-quality services and timely communication.
• Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
• Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
• Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
• Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
• Kept all building areas and equipment functional and well-organized to promote business performance.
• Evaluated company performance against objectives, adjusting strategies as needed to achieve desired results.
• Negotiated contracts with vendors to secure favorable terms for the business.
• Trained and motivated employees to perform daily business functions.
• Implemented effective financial management practices, improving cash flow and profitability.
• Assessed income and expenses and adapted plans to improve profit levels.
• Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
• Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
• Prepared annual budgets with controls to prevent overages.
• Improved safety standards by regularly reviewing protocols and implementing necessary updates.
• Performed statistical analyses to gather data for operational and forecast team needs.
• Completed regular inspections and maintenance actions, as well as basic equipment repairs, to keep equipment operating at peak levels.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
• Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
• Negotiated contract terms with clients, securing favourable conditions for both parties while maximizing profitability.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
• Engaged in friendly conversation with customer to better uncover individual needs.
• Listened to customer needs and desires to identify and recommend optimal products.
• Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.

Achievements:

• Received multiple awards for new product execution and sales.
• Promoted to manage new business prospects portfolio.
• Led the team in the absence of the District Sales Manager.