David Sayer

• Developed and managed a business development strategy
• Increased average number of releases per week
• Achieved strong client retention through proactive service, relationship-building, and a deep understanding of client needs
• Developed and implemented a vetting process for dashboard inquiries to filter out bad actors while ensuring Xelon remains the preferred supplier for both Spotify and Apple Music
• Drove the repositioning of Xelon from a niche EDM distributor to a comprehensive, multi-genre music distributor
• Coordinated new client signings (incoming and outbound cold calling or similar), liaising with the Business Affairs Manager through to assisting with onboarding
• Identified new outlets and markets
• Communicated key company milestones and wins to the Marketing Manager and/or key media stakeholders
• Managed and identified growth opportunities with existing clients
• Attended conferences/networking events and manage stands at exhibitions
• Expanded the company’s awareness in key markets
• Maintained a working knowledge of industry trends, best practices and services

I have secured a multiplicity of musical tracks globally for the businesses key platforms and services including,
https://www.pretzel.rocks/
https://www.songtradr.com/enterprise
Digital Distribution
Synchronisation
Rights Management
YouTube Content ID
Publishing administration

Neighbouring Rights

Acquisition and account management of record labels and artists for digital distribution.
Account management, royalty reporting and content ingestion.
Implementing digital releases and marketing strategies.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.