David Shenton
Mount Eliza,VIC
Summary
Strategic Brand & Communication Manager with a robust background in FMCG and brand management. Expertise in delivering integrated campaigns across digital, print, and events, significantly enhancing brand visibility and stakeholder engagement. Proven track record in managing key accounts and driving measurable results, now seeking a role in retailer engagement.
Overview
16
16
years of professional experience
Work History
Brand & Communications Manager
Canidae Pet Foods ANZ
, Australia & New Zealand
07.2018 - 12.2023
- Managed portfolio, brand strategy, marketing execution, and key account leadership, aligning initiatives with overall business objectives.
- Built strong relationships with internal and external stakeholders, securing new business opportunities and extended trading terms.
- Delivered integrated digital, print, event and in-store strategies that significantly increased brand visibility and uplift following major campaigns.
- Brand Management: Led campaign design and execution across print, POS, media and digital; aligned product pipeline with campaign calendars; produced high-impact marketing materials; defined pricing, packaging and promotional strategies.
- Key Account Management: Managed national accounts including Best Friends Pets, Petcircle, Petstock, Pet Warehouse and Habitat Pets; drove revenue and market share through joint business plans and promotional programs.
- Delivered clear, consistent messaging across internal and external platforms; maintained training modules and communication assets; analyzed performance to enhance future communication effectiveness.
- Project-managed major consumer events (Dog Lovers Show, Pet Lovers Show, Gold Rush, Million Paws Walk) attracting over 50,000 visitors per day; led end-to-end delivery including design, staffing, run sheets, and on-site management, capturing leads and executing follow-up communications to drive post-event engagement.
- Super-premium pet food brand distributed across Australia, the US and Asia.
Brand Executive – Marlboro
Philip Morris International (PMI)
, Australia
07.2007 - 04.2018
- Managed brand P&L, positioning, and market performance to align with strategic growth objectives.
- Analysed market data and consumer insights; collaborated with marketing and media teams to develop effective brand and trade engagement strategies.
- Led national trade engagement activities to enhance portfolio visibility and relevance in competitive markets.
- Delivered major corporate events including F1, Moto GP, Spring Racing Carnival, Indy 500, Adelaide 500 and Sydney Bar Show.
- Led team initiatives to enhance project outcomes. and on-site management; recognised with multiple internal performance awards.
Territory Manager
Philip Morris International (PMI)
, Australia
07.2007 - 04.2018
- Successfully turned around a declining high-volume territory within 12 months.
- Executed revenue growth strategies across multiple territories, enhancing overall sales performance.
- Achieved significant growth through strategic initiatives, leading to multiple award nominations.
- Oversaw forecasting, budgeting, reporting, and cycle planning to optimize customer activation and drive results.
- Developed and implemented retail channel strategies increasing volume and share.
- Nominated for Woolworths Rep of the Year (Top 10) and PMI Top 5 Rep of the Year.
- Received multiple 'ABCD – Above and Beyond the Call of Duty' awards.
- Conceived, wrote and designed Southern Outlook Magazine, winning multiple national awards.
- Designed concepts for high-profile corporate events (F1, Spring Racing Carnival, Moto GP, Sydney Bar Show).
Education
Bachelor of Social Science - Psychology/Business (2 years only)
Swinburne University
Lilydale, VICCertificate III - Territory Sales Management
Franklin Scholar Training Centre
PMI InternationalDot Native Digital Marketing -
PMI International
Melbourne, VICThe Performance Edge -
Leadership Management Australia
PMI 5-C Competition Law & 4-C Marketing Code -
Persuasive Communication Skills Diploma -
RogenSi
Skills
- Brand & Communication Leadership
- Influencing & Stakeholder Management
- Strategic & Creative Thinking
- Adaptable & Proactive
- Communication
- Content
- People
- Brand & Campaign Design
- Applications
- Social & Digital
Education And Professional Development
- Bachelor of Social Science 2 Years only (Psychology/Business), Swinburne University
- Certificate III in Territory Sales Management, Franklin Scholar Training Centre, High Distinction
- Dot Native Digital Marketing, Top 10 of 500
- The Performance Edge, Leadership Management Australia
- PMI 5-C Competition Law & 4-C Marketing Code
- RogenSi – Persuasive Communication Skills Diploma
Technical And Digital Skills
MS Word, PowerPoint, Outlook, Excel, Wix, Canva, LinkedIn, Instagram, Facebook
Timeline
Brand & Communications Manager
Canidae Pet Foods ANZ
07.2018 - 12.2023
Brand Executive – Marlboro
Philip Morris International (PMI)
07.2007 - 04.2018
Territory Manager
Philip Morris International (PMI)
07.2007 - 04.2018
Bachelor of Social Science - Psychology/Business (2 years only)
Swinburne University
Certificate III - Territory Sales Management
Franklin Scholar Training Centre
Dot Native Digital Marketing -
PMI International
The Performance Edge -
Leadership Management Australia
PMI 5-C Competition Law & 4-C Marketing Code -
Persuasive Communication Skills Diploma -
RogenSi