Summary
Overview
Work History
Education
Skills
Accomplishments
HOBBIES AND INTERESTS
Timeline
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David Wesson

North Rothbury,NSW

Summary

Driven by a passion for storytelling and creative direction, I elevated David Hall Publishing's Match Fishing brand through innovative content strategies and engaging video production, significantly enhancing reader and viewer engagement. My expertise in layout design, photography and video editing, coupled with a talent for mentoring teams and streamlining workflows, has consistently delivered high-quality projects on deadline.

Overview

28
28
years of professional experience

Work History

Magazine Editor

David Hall Publishing Ltd
05.2020 - 08.2024
  • Managed relationships with print vendors to ensure timely delivery of high-quality products at competitive prices.
  • Enhanced reader engagement with compelling content, attention-grabbing headlines, and visually appealing layouts.
  • Elevated magazine''s reputation by implementing innovative editorial strategies and maintaining a strong brand identity.
  • Adapted editorial calendar to align with trending topics or breaking news events for timely coverage that resonated with readership demographics.
  • Continuously improved editorial guidelines based on user feedback, ensuring the magazine stayed relevant and engaging to its audience.
  • Maintained budgetary control over editorial expenses while ensuring quality standards were upheld throughout production stages.
  • Regularly reviewed analytics data to identify trends in audience preferences and adjust content accordingly for maximum appeal.
  • Mentored junior editors and writers, fostering professional development and growth within the team.
  • Represented the magazine at industry events by networking with professionals and establishing valuable relationships beneficial to the publication''s growth.
  • Oversaw the integration of digital assets such as videos, infographics, and interactive features that enhanced user experience on the magazine''s website.
  • Collaborated with designers, photographers, and illustrators to ensure high-quality visual assets complemented written content.
  • Managed the editorial process from concept to publication for on-time delivery of each issue.
  • Streamlined workflow processes to improve efficiency in content production across print and digital platforms.
  • Increased ad revenue by securing high-profile advertisers and presenting attractive media packages tailored to their needs.
  • Developed successful partnerships with industry experts for exclusive interviews and features, establishing the magazine as an authoritative source.
  • Edited articles for clarity, accuracy, style consistency, grammar, punctuation, spelling errors ensuring error-free copy before publication.
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Edited and revised wide array of content for accuracy, clarity and consistency.
  • Wrote and created content for various topics and mediums.
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Collaborated with design, editorial and marketing departments to meet desired content goals.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.
  • Selected relevant images to accompany content for maximum impact.

Videographer/Web Designer

David Hall Publishing
06.2007 - 05.2020
  • Produced videos according to client specifications, including desired length, style and pace.
  • Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
  • Used Final Cut Pro X and Apple Motion to edit footage into correct order and add effects.
  • Collaborated with other production team members for successful completion of projects.
  • Collaborated with clients to develop creative concepts and deliver engaging video content tailored to their unique needs.
  • Enhanced video production quality by utilizing advanced editing techniques and software.
  • Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
  • Worked closely and communicated regularly with clients to understand and capture vision on video.
  • Improved overall brand image through consistent attention to detail in all aspects of video production.
  • Increased client satisfaction with professional communication and timely delivery of projects.
  • Managed and archived media from location through post-production process.
  • Supported all aspects of creative production process, from ideation through distribution.
  • Conserved footage archive by organizing, labeling, and tagging with metadata.
  • Streamlined workflow for faster project turnaround times by implementing efficient organizational systems.
  • Built strong relationships with other industry professionals, fostering collaboration opportunities and expanding the company''s network.
  • Tailored video content for different platforms, maximizing reach and viewer engagement.
  • Increased client satisfaction by delivering personalized videography solutions tailored to each project's unique needs.
  • Enhanced live event coverage by incorporating multi-camera setups for comprehensive storytelling.
  • Streamlined post-production workflow, significantly reducing editing time while maintaining high-quality output.
  • Recorded multiple camera angles simultaneously to capture dynamic shots.

Marketing Assistant

Shimano UK Ltd
09.2004 - 05.2007
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
  • Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
  • Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
  • Conducted market research to gather insights, informing development of more effective marketing campaigns.
  • Contributed to product launches, coordinating logistics and promotional activities for successful market entry.

Marketing Manager

Maver UK Ltd
06.2004 - 05.2007
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Devised content strategy to effectively engage target audiences.

Magazine Editor

David Hall Publishing Ltd
03.1996 - 08.2003

As Above

Education

High School Diploma -

Bayswater Secondary College
Bayswater, VIC
11.1989

Skills

  • Content Strategy
  • Deadline Management
  • Editing and proofreading
  • Writing features
  • Video Editing
  • Copy Editing
  • Clear Communication
  • Video Production
  • Editing skills
  • Content Planning
  • Keen eye for detail
  • Editing articles
  • Managing media
  • Strong attention to detail
  • Reliability
  • Pre-Production Planning
  • Photography
  • Videography

Accomplishments

    - Designed and launched DHP's consumer websites in 2008.

    - Created the brands Think Fishing and Feeder Fishing with Steve Ringer from concept to monthly delivery which that both consisted of a 30+ page emag and an accompanying 1 hr+ video.

    - Took on the role of Match Fishing editor during Covid without which the magazine would have folded. Increased cover sales and subscriptions during my four years as editor.

HOBBIES AND INTERESTS

Wildlife Photography

Football

Cricket

Travel

Family time

Timeline

Magazine Editor

David Hall Publishing Ltd
05.2020 - 08.2024

Videographer/Web Designer

David Hall Publishing
06.2007 - 05.2020

Marketing Assistant

Shimano UK Ltd
09.2004 - 05.2007

Marketing Manager

Maver UK Ltd
06.2004 - 05.2007

Magazine Editor

David Hall Publishing Ltd
03.1996 - 08.2003

High School Diploma -

Bayswater Secondary College
David Wesson