David WOTTON
Sydney,NSW
Summary
With over 20 years of experience in the Market Research (MR) industry, I have honed a deep expertise in survey and data analysis, product management, and the integration of advanced technologies like AI and machine learning into market research methodologies. My career spans from hands-on operational roles to strategic leadership positions, where I have successfully navigated the challenges of start-up environments and scaled operations to meet global demands. Known for my innovative approach, I have been instrumental in transforming traditional market research practices, ensuring data integrity, and enhancing client satisfaction through cutting-edge solutions.
Overview
20
20
years of professional experience
Work History
Senior Product Manager
Pureprofile
Sydney, NSW
01.2023 - Current
- Lead the organization's rollout of internal and external AI products, including LLM API integrations and traditional machine learning methods for automation.
- Awarded the 2023 Game Changer Award for innovation in productivity and go-to-market products.
- Implemented new internal data products and panelist redemption rules, enhancing panelist satisfaction and reducing churn.
- Spearheaded the implementation of industry-leading digital fingerprinting, improving survey quality and fraud mitigation.
Product Manager
Pureprofile
Sydney, NSW
07.2021 - 01.2023
- Directed product work implementing new panelist redemption rules, increasing panelist satisfaction and reducing panel churn.
- Led the product side of implementing digital fingerprinting, enhancing survey quality and fraud mitigation.
Manager Data Operations
Hall And Partners (Clemenger Group OMNICOM)
Sydney, NSW
01.2021 - 05.2021
- Reported directly to the CEO, consulting on transitioning external operations to a hybrid model
- Advised on market research software and sample platforms.
- Led internal data analysis projects, including cross-tabulation in Q and analysis in Power BI
- Collaborated with the research team to optimize fieldwork operations. - Provided direct client consultation on fieldwork best practices.
Director of Field Operations
BERA (Bera.ai)
Toronto, Canada
09.2019 - 01.2021
- Managed execution, product management operations, and partner relationships for BERA's survey platforms. -
- Oversaw global syndicated operations and developed standard operational procedures.
- Managed PII security and analyzed deliverables. Handled relationship management with DMPs & DSPs, including GDPR process development.
- Involved in decision-making around automation of platform outputs.
Platform Operations Lead
BERA (Bera.ai)
Toronto, Canada
12.2015 - 10.2019
- Directed survey and market research operations in the SaaS industry.
- Implemented smart, efficient automated technologies in the MR industry.
Senior Manager Technology Services
Toluna
Toronto, Canada
03.2015 - 11.2015
- -Managed performance and KPIs for North American community panels.
- Led a team of panel managers and technical support staff.
- Implemented global network and document retention processes.
Team Leader Community Panels
Toluna
Toronto, Canada
07.2014 - 03.2015
- -Owned 20+ North American community panels.
- Coordinated with internal departments for timely and quality project completion.
Senior Project Manager
Vision Critical
Toronto, Canada
10.2012 - 06.2014
- Developed standard operating procedures for large research projects.
- Monitored project progress to ensure adherence to deliverables, budgets, and timelines.
Senior Project Manager
Research Now
Toronto, Canada
06.2012 - 09.2012
Project Manager
Research Now
Sydney, 2000
05.2010 - 06.2012
Client Service Manager
Field Force
Sydney, NSW
11.2007 - 05.2010
New Business Coordinator
Field Force
Sydney, NSW
06.2007 - 11.2007
Data Analyst
Field Force
Sydney, NSW
11.2006 - 06.2007
Supervisor of IT
Field Force
Sydney, NSW
11.2005 - 11.2006
Coding and Data Entry Supervisor
Field Force
Sydney, NSW
06.2004 - 11.2005
Education
MBA - CANDIDATE: Deferred
Australian Institue of Business
CanadaSkills
- Python
- JavaScript
- SQL
- PowerBi
- Machine learning
- Metabase
- Tableau
- SPSS
- Product Development
- Project Management
- Market Analysis
- Brand Development
- Market Research
Accomplishments
Bera.aiBera.aiTolunaTolunaClemengerInstituteroductivity and go-to-market products.
Industry Groups
- AMSRS 2006-2010, 2024
Timeline
Senior Product Manager
Pureprofile
01.2023 - Current
Product Manager
Pureprofile
07.2021 - 01.2023
Manager Data Operations
Hall And Partners (Clemenger Group OMNICOM)
01.2021 - 05.2021
Director of Field Operations
BERA (Bera.ai)
09.2019 - 01.2021
Platform Operations Lead
BERA (Bera.ai)
12.2015 - 10.2019
Senior Manager Technology Services
Toluna
03.2015 - 11.2015
Team Leader Community Panels
Toluna
07.2014 - 03.2015
Senior Project Manager
Vision Critical
10.2012 - 06.2014
Senior Project Manager
Research Now
06.2012 - 09.2012
Project Manager
Research Now
05.2010 - 06.2012
Client Service Manager
Field Force
11.2007 - 05.2010
New Business Coordinator
Field Force
06.2007 - 11.2007
Data Analyst
Field Force
11.2006 - 06.2007
Supervisor of IT
Field Force
11.2005 - 11.2006
Coding and Data Entry Supervisor
Field Force
06.2004 - 11.2005
MBA - CANDIDATE: Deferred
Australian Institue of Business
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