Strategic enterprise sales professional with deep experience across Tier‑1 Telco and Telematics environments, specialising in new‑logo acquisition, outbound prospecting, and consultative solution design. Skilled at navigating complex enterprise sales cycles and influencing senior stakeholders across transport, logistics, government, and large commercial sectors. Technically fluent in IVMS, GPS tracking, fleet safety, and cloud‑based AI systems, with a proven ability to translate complex concepts into clear commercial value. Known for disciplined Salesforce pipeline management, strong collaboration with Sales Engineers and Product teams, and a service‑first approach that aligns with a progressive tech mission to deliver trusted intelligence for safer, more productive fleets.
Recent Wins 2024
DHL
This customer I signed with a 3-year deal, however, to overcome the mandate that they don’t sign with vendors for more than 12 months I put in place a 1 + 1 +1 contract with two extensions in the clause. So, rationalization and clean up with a resign of the existing business was completed. When I started working with DHL, they had seen little value in the telematics solution they had invested in. I re-introduced and redesigned access security levels, understood their feedback from drivers and looked at who was using the My Geotab platform. I also then empowered a super user to train their own staff. The policy for improved safe driving analytics was put in place, increasing the company’s safety performance to the 98th percentile. DHL Head office has taken interest in DHL express APAC and would like to consider the solution as. the global standard. Company values and cultural alignment projects were introduced
PTFI
Freeport McMoRan 2750 Services re- contracted for 24 months with no pricing erosion. This was driven to protect the business from industry price increases, churn and provide. onboarding of another 700 new IVMS devices receiving the notice of PO being issued Our relationship was strong, and I approached them for a discussion around resigning. It was a simple message which was welcomed by using the risk of technology pricing increases. This customer is now using 3450 IVMS services. This is Geoforce’s biggest customer in the APAC region
Kennards Hire
Existing logo – New Business deal. 130,000.00 TCV over 36 Months 250 IVMS Tracking devices with raw data subscription via API.
Customer looking to consolidate and reduce vendor management.
3G swap out inevitable – incentivized consolidation.
Challenges - Kennards to not sign fixed term agreements. Solution – Building a flexibility into the term ultimately avoiding price increases.
Presales engineering was engaged in API testing and consultation for interoperability on installs. Project management and rollout were seamless during the sales process. Customer also had 2000 existing services – CSM activity