My SQL
Davide Azzano
Content Digital Marketing Assistant
Melbourne,Australia
Summary
Marketing Assistant with 3+ years of experience conducting in-depth market research and creating distinguished marketing campaigns. Recognized for my ability to produce high-quality content and use digital marketing initiatives to increase rankings, conversion, and click-through rates. Besides it, I'm fully comfortable using basic Ecommerce design (Shopify, Wordpress) and Video Editing software programs (Adobe pro CC+, Adobe After Effect).
Overview
5
5
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Content Marketing and Business Development Freelancer
Maze Communications, Inc
09.2020 - 05.2022
- Designed and launched websites / Ecommerce stores through different web builders platforms (WordPress, Shopify, Wix) - GoogleAds, InstagramAds, Google Analytics, CMS, B2B social networks, TikTok for Business - Composed funnel pages for digital customer campaigns
- Published, managed and monitored paid Facebook Ads campaigns for customers (250,000€+) - Overhauled and designed social media content
- Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search), and maintained local search relevance - Successfully developed, identified and secured all relevant sales opportunities, generating $350,840 in closed/won sales (within 8-month timeframe) - Moderator of Telegram groups with more than 100k+ members
- Carried out day-to-day duties accurately and efficiently.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Blockchain Analyst
MARSTECH
12.2018 - 11.2020
- Managed website via WordPress and produced new copy & web design concepts weekly - Identified trends and insights and optimizing spendings and performance
- Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 58% over the past 2 months - Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics - Collaborating with internal teams to create landing pages and improve user experience
- Owned beginning-to-end content creation from idea to final production/programming across all digital platforms and ensured consistency in branding, format & style
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Digital Marketing Specialist
Medigas
07.2016 - 08.2017
- Delivered websites and digital campaigns to clients (Wordpress, HTML) - Supervised the design of the client’s website and suggested the necessary changes
- Conducted quality checks for the website’s mobile responsiveness - Ensured the quality of delivered websites by testing every element of the websites
- Delivered social media campaigns for clients on Facebook, Google Plus, Linkedin,
- Twitter,Pinterest and TikTok (total expenses $ 1,5 Million) - Contributed to the organizational development and gave design, UX and UI change recommendations
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
Education
BBA - Web Page, Digital/Multimedia And Information
Ca'Foscari of Venice
Venice, Italy 10.2015 - 06.2018
High School Diploma - Marketing and Business Administration, Marketing and business
Scuola Superiore Cecilia Deganutti, Griffith University
01.2011 - 01.2016
Skills
Business marketing
Business development and planning
Social Media Marketing
Search Engine Optimization (SEO)
Marketing Management
Data Analysis
Accomplishments
- Published, managed and monitored paid Facebook Ads campaigns for private customers (250,000€+).
- Increased conversion rates by 10% on a client’s web-based service offering through SEO/SEM campaigns
Software
Office
Social Media Marketing
Budget planning
Digital ad management
Graphic design software (After Effects, Premiere, Filmora)
Timeline
Content Marketing and Business Development Freelancer
Maze Communications, Inc
09.2020 - 05.2022
Blockchain Analyst
MARSTECH
12.2018 - 11.2020
Digital Marketing Specialist
Medigas
07.2016 - 08.2017
BBA - Web Page, Digital/Multimedia And Information
Ca'Foscari of Venice
10.2015 - 06.2018
High School Diploma - Marketing and Business Administration, Marketing and business
Scuola Superiore Cecilia Deganutti, Griffith University
01.2011 - 01.2016