Dayo Adesanya
Canning Vale,WA
Summary
Hi, I’m Adedayo "Dayo" Adesanya—a creative strategist with a background in graphic design, digital marketing, and communications. I thrive at the intersection of storytelling, strategy, and design, crafting campaigns that don’t just look good but deliver results.
Right now, I’m part of Pitch Agency, where I write SEO-driven content, craft ad campaigns, and optimize digital strategies to boost engagement and conversions. Previously, as a student consultant for Murdoch University, I developed the communications plan for the launch of the Murdoch Academy of Communication and Creative Arts, shaping its brand identity and engagement strategy. Before that, I worked as a Senior Graphic Designer & Marketing Manager at Big Cabal Media, leading branding initiatives, designing for clients like Google Africa and Paystack, and driving audience growth across platforms.
I recently completed my Master’s in Communication (GPA: 3.66/4) at Murdoch University, where I honed my ability to merge creativity with strategy. Whether I’m designing impactful visuals, optimizing content, or building marketing campaigns that resonate, I love solving creative challenges and bringing ideas to life.
I’m now looking for full-time opportunities in marketing, communications, or brand strategy, where I can apply my skills to create compelling campaigns and drive meaningful engagement. Let’s connect!
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Intern
Pitch Agency
01.2025 - Current
- Write and edit blogs & Digital PR (DPR) articles to improve client SEO rankings.
- integrate strategic keywords and backlinks to boost website traffic
- Collaborate with the SEO team to refine content strategies and enhance content performance.
- Craft Google Ads, Meta Ads, and EDM campaigns with high-converting copy.
- Conduct competitor analysis using SEMrush & Moz.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Participated in training sessions on digital marketing tools, increasing efficiency of online campaigns.
Post-Graduate Student Consultant
Murdoch Uni School of Media and Communication
10.2024 - 12.2024
- Worked closely with the school dean to develop strategic solutions to address needs, improving project outcomes.
- Developed a comprehensive communications plan for the launch of the Murdoch Academy of Communication and Creative Arts, focusing on internal awareness and long-term brand positioning.
- Conducted stakeholder research and audience analysis to tailor messaging strategies for students, faculty, alumni, and industry partners.
- Designed and proposed an ambassador program to Frame alumni as brand advocates, enhancing credibility and engagement.
- Created content strategies to integrate branding into university-wide events, digital screens, and promotional materials.
- Developed an implementation timeline aligning communications efforts with the Academy’s growth and content production.
- Established a performance evaluation framework using social media analytics, engagement metrics, and stakeholder feedback to measure campaign impact.
Senior Graphic Designer /Digital Marketing Manager
Big Cabal Media
02.2021 - 02.2023
- Led corporate marketing and brand management, overseeing product launches, advertising campaigns, and marketing collaborations, driving a significant increase in brand visibility and engagement.
- Co-managed a team of four designers, ensuring brand consistency across digital, print, and event assets.
- Developed and executed promotional strategies for the company’s website redesign, incorporating focus group insights to enhance user experience.
- Spearheaded social media growth efforts, creating content and ad campaigns that contributed to an increase of 30,000+ followers across platforms.
- Designed high-impact assets for Google Africa, Paystack, and the Nigerian Startup Bill, the latter of which became law in 2022.
- Played a pivotal role in securing sponsorships and external investments through strategic partnerships within Nigeria’s tech and media ecosystem.
- Organized and led creative direction for major events like The Future of Commerce Conference and Z!Fest, attracting over 3,000 attendees.
- Designed company merchandise and promotional materials, leading to the sale of over 1,000 units
Education
Master of Science - Communications
Murdoch University
Perth, WA02-2025
Bachelor of Science - Mass Communications
University of Lagos
Lagos02-2020
Skills
Graphic Design
UX and UI Design
Social Media Marketing
Proficiency in the Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, After Effects, InDesign)
Figma
Airtable
Drupal,
Salesforce,
SEO Optimisation
Certification
· Certificate III in Individual Support
· Ndis Registration
Languages
English
Native or Bilingual
Yoruba
Native or Bilingual
Timeline
Marketing Intern
Pitch Agency
01.2025 - Current
Post-Graduate Student Consultant
Murdoch Uni School of Media and Communication
10.2024 - 12.2024
Senior Graphic Designer /Digital Marketing Manager
Big Cabal Media
02.2021 - 02.2023
Master of Science - Communications
Murdoch University
Bachelor of Science - Mass Communications
University of Lagos
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